Get Your Online Marketing Plan Ready For The Holidays

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Can you believe it? The holiday season is here, though it seems like 2014 just started. From the team here at Search Engine Pros, we’d like to take a moment to wish you a happy Thanksgiving, and a prosperous and safe holiday season.

For the companies out there, you likely know that it’s time that you start planning for holiday marketing. With an economy that is finally back on an upswing, it’s expected that this could be a record quarter for sales as we finish out the year. That is why it’s important that your business has a dedicated web presence this holiday season. If you don’t, then you’ll be missing out on valuable clients and an increase in customers during a golden time of year to do so.

If your current online campaign is leaving you with something more to be desired, then there is no time to waste. With a search marketing team on your side, you’ll be able to get back in the game and earn more recognition for your company.

When it comes to working with a web marketing company for the first time, you may not be familiar with what to expect. Here are some of the services that an online marketing team will provide you with.

Holiday Marketing Plan

A Personalized Website = 24/7 Employee

First impressions mean everything when it comes to your online presence. That is why it’s imperative that you have a fully personalized website that makes a lasting impression on your clients.

In order to implement a personalized website, you’ll need a marketing group that can provide you with top web design ideas. Your web design needs to be something that works best for you and that really shows off your company’s personality.

In addition, your website should also be optimized for future growth as well. The internet is always changing and the way people look for information is as well. Therefore, your web marketing approach should include a strategy to ensure that your site will last for years to come.

By building trust with your customers through your website, your marketing plan will be much more effective to build from.

A Diverse Marketing Plan

Having just a website isn’t going to be enough to get the type of sales that you are looking for. It’ll help, but you’ll also need a diverse marketing plan that uses a variety of different methods.

With an SEO marketing plan, you’ll be able to rank higher in search engine results provided by Google, the largest search engine on the web. With social media marketing, you can target customers on sites like Facebook, Twitter, Google+, and more.  Email marketing and list building are also essential elements to your long term success.  The more that you build as an online presence, the more successful your marketing approach will be. Keep this in mind as you look for a marketing agency to assist you, and make sure that they have a comprehensive approach.

Diligent Customer Care

Working with a marketing service that you can trust will hopefully go well right out of the gate and everything will be smooth. But because we all know that business has plenty of variables, you never know what’s going to happen. That’s why it’s important to work with an agency that promises diligent customer care. There is no telling what obstacles that you may come across, which is why it’s vital that you work with a team that is ready to take on additional challenges with you. A reputable marketing company will evaluate what is working and what is not, and then help you make adjustments accordingly to better implement your strategy.

Happy Thanksgiving

As the year comes to a close, we’ve had the chance to look back and realize how grateful we are and how much we appreciate everyone who has supported the growth of Search Engine Pros over the years.  Many, many thanks to our wonderful clients for your continued trust in our team.   Thank you to our dedicated staff for your exceptional focus, drive and determination. Your contributions make a real difference every year.

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  • Q: Why is web marketing more important than traditional marketing during the holidays?
  • A: Black Friday was once thought to be something that was worth going out for in order to get great deals on things. However, with so much chaos that ensues every time, people are now starting to opt for more online purchases. That is why you need to ensure that you are online for people to find when they are looking for ways to beat Black Friday madness.
  • Q: Why is web marketing a better investment than physical mailers or advertisements?
  • A: When you use web marketing, you are building multiple different avenues to keep in contact with your clients.  With an investment into online marketing, you can build email lists and social media accounts, which then will make for even more cost-efficient marketing in the future.
  • Q: How long does web marketing stay relevant?
  • A: It doesn’t look like the internet is going anywhere, so it’s safe to say that your online marketing approach will be relevant for years to come. By getting a head start on your online marketing, you’ll be able to get ahead of the curve and stay relevant for years to come.

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm specialized in online marketingSEO marketing, PPC (Pay Per Click Google Adwords) and SEO/web designVisit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.

Big budget results. Small budget costs.

Step 1. Design a site that captivates, informs and motivates customers to action.
Step 2. Develop a content publishing plan detailing specific steps to success.
Step 3. Delegate execution to a team with a strong track record for success.

Ready to get started?  Fill out this form to receive a free website analysis and rank report.

Smile, It’s Contagious!

SEO Is Like A Rubik’s Cube

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Steamling your SEO campaigns is a bit like solving a Rubik’s Cube…

If you have visited Google’s home page today, you’ve seen that they replaced their logo with a rendition of the mesmerizing Rubik’s Cube. According to Wired Magazine, Google is celebrating the iconic puzzle’s 40th anniversary with an interactive Doodle.

At Search Engine Pros, this got us thinking that SEO (search engine optimization) is like a Rubik’s Cube. SEO is complex and requires an integrated, all-in-one approach to solve it. Getting one area perfect does not complete the picture if other puzzle pieces are incomplete. Instead of colors, here is what we’d put into an “SEO Solver’s Cube”:  

marketing strategy on google
  • Great Web Design: This part of the puzzle helps all the others fall into place. An old, outdated, or ineffective website can hurt your marketing strategy and keep you from achieving your goals. Our web marketing agency can help put your website to work. We can develop a web design plan, execute that plan through top web designers, and implement a branding strategy.
  • Blogs: Our professional SEO company can constantly publish high quality content on your behalf. Our marketing agency takes advantage of the best WordPress plugins, SEO tools, and top WordPress themes to make your blog capture the audience’s attention. A well-written blog also increases the opportunity for SEO optimization by providing content that generates back-links.
  • Newsletters: Newsletters and email marketing can sometimes be the forgotten cousin to the sexy blogs, but they keep your business in touch with prospects and current customers. While blogs usually focus on one topic, newsletters help you communicate to a wider audience on several topics. As a marketing consultant, we believe that the best marketing strategies should incorporate a newsletter component.
  • Social Media Marketing: In today’s connected world, it’s crucial to keep in touch through social media. Our Santa Barbara social media services can improve your exposure on YouTube, Facebook, Twitter and LinkedIn. Our social media agency can develop a Facebook marketing plan that provides a mechanism for engagement, interaction and two-way communication.
  • Public Relations: Not only can a high quality press release communicate specific points about your business, it can also get picked up by many online news outlets, adding even more to your internet marketing and SEO effectiveness.
  • Pay-Per-Click (PPC): Use our PPC services to capture attention at the very moment a prospect is searching for your product or service. Ask us for a PPC campaign proposal.
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Put it all together in a concise marketing plan and you’ve found the solution to your online marketing puzzle. Our Santa Barbara marketing group can help you with all aspects of online marketing, web marketing, social media marketing, SEO marketing, and PPC marketing.

Search Engine Pros is an ethical SEO company that stands ready to help you reach your online marketing goals. So stop playing with the Rubik’s Cube on Google and start working on your SEO strategy!

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm which specializes in SEO marketing,  online marketing, PPC (Pay Per Click Google Adwords), and SEO/web design. Visit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.

Google Marketing Is Like A Big Rubiks Cube

Big budget results. Small budget costs.

Step 1. Design a site that captivates, informs and motivates customers to action.
Step 2. Develop a content publishing plan detailing specific steps to success.
Step 3. Delegate execution to a team with a strong track record for success.

Ready to get started?  Fill out this form to receive a free web site analysis and rank report.

Smile, It’s Contagious!

The Hottest SEO Tips for 2014

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If your business isn’t increasing its customer base each month, you might have an SEO (Search Engine Optimization) problem. SEO is how your company gets found on the web. At Search Engine Pros we offer personal and ethical search engine optimization. Over 81% of consumers make purchasing decisions online. What that means to your business is that SEO is no longer optional.

When consumers use keywords to search for products or services similar to yours, your company will benefit by appearing at the top of their results. With that in mind, here are some of the hottest SEO tips for 2014 you can use to help your business grow:

  • Using The Three “Pillars” of SEO: According to Entrepreneur.com, effective SEO has three pillars – links, content and social media. Content attracts the attention of your target demographic, social media gets the word out to a wider audience about what you do, and links from other sites help build the credibility of your business. These elements must be incorporated into an ongoing SEO strategy that is consistently working to keep your website fresh, relevant, and dynamic.
  • Mobile Optimization is Rising: As more and more consumers turn to mobile devices to perform their search functions, businesses will need to have a responsive website as well as a mobile content strategy. 
  • Social Matters: Google is increasing its monitoring of social networks to look for mentions of your brand, product, service, or content. Having Facebook posts and “links” that circle back to your blog will help to capture Google’s attention.
  • It’s All Relevant: Businesses can’t just increase the amount of content and social media they use to promote their brand; it must be relevant to members of their target audience in order to make them take notice, click, share, or visit the website for further information. 
seo tips

Search Engine Pros offer a wide range of quality online marketing solutions, all designed to give your business the very best possible return on investment. We can provide an All-In-One Plan to cover every aspect of your SEO process or help with specific areas with our PPC Pro (pay-per-click), SEO Writer Pro, or Social Media Marketing Pro.

Curious to learn more about your business that can benefit from a cutting-edge web strategy? Search Engine Pros Founder, Taylor Reaume, will be presenting at the 2014 Santa Barbara Business Expo which will be held at The Fess Parker DoubleTree Resort, 633 E. Cabrillo Boulevard on Saturday, April 5 from 8:00 a.m. to 2:00 p.m.

7 Halloween Marketing Tips

7 Halloween Marketing Tips

Search Engine Pros Halloween Newsletter

Personal Note From Founder:

Dear Friends,

You’ve heard of newsjacking, but are you familiar with holiday-jacking? If it isn’t an official marketing term, it definitely should be. The bigger the holiday, the larger the interest among consumers and the associated volume of search on Google.

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By effectively targeting your marketing materials to upcoming holidays, you can capture the interest of consumers who are attuned to the season. According to the National Retail Federation, a record 170 million Americans say they’ll celebrate Halloween this year. Halloween is the second highest grossing commercial holiday after Christmas and spending in the United States this year is estimated to reach $6.9 billion.

The Halloween market is bigger than ever, and adults are having just as much fun as kids. There’s a huge opportunity for your business to join the celebration with some seasonal online content and clever Halloween social media marketing.

7 Halloween Marketing Tips:

1.  Hold A Halloween Contest
A fun Halloween contest could be for the best jack-o-lantern, the best costume, the best recipe – you name it. Ask your customers to post pictures of their entries, and don’t forget to offer a prize; a free e-book, gift card, or coupon would be perfect.

2.  #DoAHashtagContest
Setting up a hashtag can help your Halloween contest or promotion get seen by a wider audience. Even those who don’t participate could retweet it or mention it on Twitter getting you on more timelines and generating more buzz.

3.  Engage Facebook fans with images
Images are a proven tactic for attracting attention to your website, Twitter timeline or Facebook page. On Facebook specifically, with the new timeline for brands, images pop on your news feed and engage visitors, often earning more likes and comments than other posts.

4.  Write A Halloween-Themed Blog Post
This idea is truly limited only by your imagination. Relate Halloween to some aspect of your business and run with it. Do you have a pet supply business? Blog about tips for keeping your pet safe when trick-or-treaters flock to your porch. Run a home improvement website? List your top ten scariest DIY mistakes made by homeowners. This is also a good place for “awareness” topics like child safety or drunk driving on Halloween.

5.  Make A Halloween Video Dress up team members in Halloween costumes and make a promotional, entertaining, or educational video. Halloween tips are a good place to start for inspiration. Tips for applying Halloween makeup. Tips for examining your child’s trick-or-treat candy. Exercise tips for working off all that Halloween candy. The witch-filled sky’s the limit.

6.  Do a tweet-vote
A tweet-vote can help you earn new followers and engage your current ones. For Halloween, you could have followers vote on the costume contest you held in your office, which has the added bonus of humanizing your brand.

7.  Host a Halloween (social) event
Making your event social can help you not only generate buzz and attract attendees before it starts – it can also help you engage followers and fans during the party and after it’s over.

Fun Things to do in Santa Barbara on Halloween:

Downtown Halloween Safe Trick-or-Treat
October 31, 2013
Times: 3-6PM
Location: Downtown Santa Barbara
Address: State Street, Santa Barbara, CA 93101
Phone: call 962.2098 ext. 24
Downtown businesses get into the spirit of the haunting season by welcoming hundreds of costumed children with treats, stickers, coupons or other Halloween goodies.

Halloween Bash at Carr Winery
October 31, 2013
Times: 7:30PM-11:00PM
Address: 414 N. Salsipuedes Street, Santa Barbara, CA 93103
Phone: 805-965-7985
Venue: Carr Winery
Join us in the haunted wine cave! Sip wicked wines and jam to music by Tommy & the High Pilots. Georgia’s Smokehouse will be serving up their frightfully delicious BBQ. 21+, Costume required. A Halloween party you will die for…Get on the list before the event sells out.

Voodoo Lounge 2nd Annual Canary Rooftop Halloween Dance Party
October 31, 2013
Times: 9PM-1AM
Address: 31 West Carrillo St, Santa Barbara, CA 93101
Phone: 805-895-3402
Venue: Canary Hotel
VIP Access 8:00 – 1:00 am $75 in advance, space is limited – Enjoy Bubbling Brews and Bewitching Bites- 8:00 – 9:00 pm – VIP Entrance to the Party – Two complimentary drink tickets to be used at the Voodoo Lounge Party – Access to VIP bar General Reception 9:00 pm to 1:00 am General Admission $40CURATED COCKTAILS WITH ASCENDANT SPIRITS October 31, 2013 Times: 5:30PM-9PM Address: 653 Paseo Nuevo Santa Barbara, CA 93101 Phone: 805.966.5373 Venue: Paseo Mall MCASB partners with a new local mixologist every Thursday in October from 6-8 pm to offer unique $5 MCASB signature cocktails.  Visitors can enjoy music from DJ Emtpy Priest and guided tours of the current exhibitions: Call For Entries and Bloom Projects: Ro Snell, All that is left.

Must See Videos:

Hilarious Halloween Prank on kids!
http://www.youtube.com/watch?v=_YQpbzQ6gzs

Halloween Light Show “Thriller”
http://www.youtube.com/watch?v=GUAV_1jBJB4

Haven’t decided on a Halloween costume for your pet? Watch this video for some creative ideas!
http://www.youtube.com/watch?v=UYY6YmoHD5Q

Google Reveals the highest searched terms for Halloween costumes of 2013:

Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren’t the only one. Both Google and Yahoo agree that Minion costumes – from the “Despicable Me” movies – are the top trending costumes of 2013. With Halloween less than a week away, here’s a look at the top 5 costumes people are searching for most this year:

1.)   Minion – from the movie “Despicable Me” is popular with both adults and kids
2.)   Breaking Bad – searches are up nearly 3x vs. last year for the popular AMC series, which just saw huge ratings for its series finale.
3.)   Fox – supposedly inspired by Ylvis’ viral video “The Fox”.
4.)   Duck Dynasty – searches are 3x higher this year vs. last year; search volume is highest in Texas.
5.)   Miley Cyrus – not surprising following her post-VMA performance and latest “look at me” antics.

Join us at Lunch & Learn e-Marketing Tomorrow
Time: Fridays 12:30pm-2pm
Location: 532 State Street (Next Door Joe’s Cafe)
Join The Facebook Event

Lunch and Learn e-Marketing is a web marketing seminar presented by yours truly, Taylor Reaume, Fridays 12:30pm-2pm at Verde Restaurant @ 532 State Street. I would like to welcome everyone to this new venue for our e-marketing discussions every week.  VerdeSB.com is a new mexican cuisine restaurant located on lower State Street. At this lunch meeting you will have a unique opportunity to share online marketing secrets with other business owners.  Learn online marketing and social media marketing strategy on the web. One lucky attendee will have their web site analyzed live by the lunch group and feedback is provided, to help optimize online presence.

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Expand your knowledge of web marketing and learn advanced search engine optimization strategy. COST is $20; Includes lunch, a drink, e-marketing discussions with local business people – GREAT BUSINESS NETWORKING. Discover valuable web marketing secrets that will help you outrank your competition on Google. Bring your questions, business cards and laptop (optional). Leave with a full stomach and clarity/sanity on 2013 web strategy and web marketing options. Attendees participate in a live web site review and offer constructive feedback as part of the group. It’s educational. It’s informative. It’s delicious. Find out if your web site is winning the race to the top of Google. Open to everyone!

RSVP not required but appreciated.
https://www.thesearchenginepros.com/seo-workshop.html

Sincerely,
9A5BE6EA17BD053BC6D70DAAB283DF1C

Santa Barbara Marketing Company Explains How To Promote An Event With Facebook

Santa Barbara Marketing Company Explains How To Promote An Event With Facebook

Promote Your Santa Barbara Events on Facebook

With hundreds of millions of active users,  Facebook’s fan pages are an effective way to capitalize on internet marketing for events, organizations, businesses, bands, or products that need to build an audience.

Facebook Fan pages are visible to everyone who visits, can grow as big as needed, and can provide the administrator with helpful page insights about visitors.  When someone becomes a “fan” of your event, that information appears on their wall for their friends to see.

As a Santa Barbara marketing company we often help businesses promote their events with a Facebook fan page.  Fan pages are a great way to generate awareness for the event and draw new visitors.

After you create a page for your event,  you need to start using it to promote your event. Our Santa Barbara marketing consultants recommend the following:

  • Promote The “Get Notifications” Option: When driving visitors to your Facebook fan page, make sure to tell your sponsors, speakers, and vendors about the “get notifications” option. Facebook doesn’t always post every update or notification, but checking this option will make sure your fans get updated every time you post something new and exciting about your Santa Barbara events.
  • Pre-plan Status Updates: Did you know you can schedule status updates now on Fan Pages?  Get your core team together, and have each person come up with 10 status updates.  Next, schedule at least 50 updates to go out during the months leading up to the event.  Keep the updates engaging, entertaining or educational.
  • Link to a Website: Have an online location where visitors can find complete information. Make sure that the page also has a link back to your Facebook fan page.
  • Post Frequent Updates: For effective event promotion in Santa Barbara, you need to keep interested parties constantly updated on news about your event. Whenever there is a new speaker, entertainer, or sponsor let your fans know.
  • Use the Facebook Comments Plugin: Your event registration page should allow the use of Facebook comments so that your event receives additional visibility each time a visitor makes a comment.
  • Connect With Partners: Encourage your sponsors, speakers, and vendors to cross-promote your event on their Facebook pages. You can also include their names, logos or photos in your updates to keep the cycle going.
  • Consider Facebook Ads: Targeted Facebook ads can help draw attention and interest to the fan page for your event.

Be sure to use other forms of social marketing to promote your Facebook fan page. Make sure any Tweets or YouTube videos you have direct visitors to your site. Event marketing in Santa Barbara will be far less difficult if you follow these quick tips above.

Need help with Facebook marketing strategy?  Our Santa Barbara marketing consultants can help you build a fan page, create an event, or promote an event using Facebook fan pages. Once you’ve seen the power of Facebook to attract visitors, attendees, and sponsors to your event, you’ll wonder why you waited so long.

Are You Wooing Your Customers this Valentine’s Day?

Are You Wooing Your Customers this Valentine’s Day?

Valentine’s Day is one of our favorite holidays at The Search Engine Pros. V-Day presents a unique opportunity for businesses to get creative with their email and social media promotions.

Small efforts can pay off big

If you don’t have the time for a full scale digital marketing campaign, the simplest thing you can do is update your Facebook and Twitter status, and wish your followers  a Happy Valentine’s Day.  You may also wish to update your Facebook cover page to celebrate the spirit of this romantic day – keep the images eye-catching and use a call to action. Ditto for Twitter – a V-day Twitter header image and background, in combination with a compelling message about your offerings – can encourage followers to take the desired action.

Got V-day Marketing Automation?

For a more serious direct marketing approach, consider planning ahead.  All great marketing requires great planning.  But planning is not enough.  Nowawadays, you need the help of a good friend named ‘marketing automation’ to stay competitive.   Doing things manually is not cost effective and will likely land you in the therapists office.

How consistent is your marketing?

Businesses with automated email marketing systems stay front-and-center in customers’ and leads’ minds more easily than those that don’t. Email continues to be a powerful medium for customer engagement. So, if you have a V-day special offer, it makes sense to implement a drip email campaign that serves as a reminder of the big day, delivers useful information (how to woo your spouse/girlfriend) and follows up with your specials/promotions.

Something like this:

Last week of Jan – focus on V-day awareness, gift ideas, subtle sales message(s)

First week of Feb – launch your promotion, present incentives and make an impression

11th and 12th Feb – create a sense of urgency about gifts and continue with promotion

13th Feb – offer tips to those late to the V-day party on gift ideas or planning surprises for their partners

15th Feb – Solicit testimonials actively, encourage customers to share V-day stories, make this the highlight of your social media conversations; pictures and infographics can go on Pinterest, videos and articles on Google+, Twitter and Facebook.

An optimized press release is also a great way to get the message about your V-day specials across to your audience. Don’t overly promote; cushion your sales message with tips and advice. Keep it interesting and worthy of reading.

These tips will also come in handy come holiday time. Put on your thinking cap and make the most of your digital media campaigns!

Valentine's Day Marketing Ideas

All of us at The Search Engine Pros would like to extend a Happy Valentine’s Day for you and your sweetheart. We strive to offer the absolute best web strategy at the best prices with customer service that is unrivaled. Our business depends and grows based on word of mouth and we never forget that. Thank you again for all your past support and we look forward to serving you in the future.

Your Search Engine Pros Team

SEO PROS HOST e-MARKETING LECTURE

SEO PROS HOST e-MARKETING LECTURE

You’re Smart.  So Why Isn’t Your Website?

FOR ENTREPRENEURS

Complimentary 4 part Workshop Series Starts on August 4

SEO Pros founder Taylor Reaume will discuss the key components of website search engine optimization to increase ranking and traffic as part of free, local four week series about entrepreneurship and small business expansion.  The title of the workshop hosted by Taylor Reaume and The Search Engine Pros is “Smart Things To Know About SEO”

What:

Future workshop topics include Internet marketing, creating invest worthy, fundable business plans and intellectual property, marketing/PR and advertising. Each session will have a lecture, Q&A period and hand out resources. The series are open to public, with no RSVP required.

When:

August 4, Sept. 1, Oct. 6, Nov. 3

Time:  5:45 pm Reception, 6:00 pm–7: 15 pm program

Where:

Santa Barbara Business and Technology Center,

402 East Gutierrez St.

Santa Barbara, CA 93101.

805 879 1729, alan@smallbizentrepcntr.org

Free street parking

Who:

Attendees will include entrepreneurs, inventors and innovators who want to grow their business who need resources and info.

Why:

Assist enterprise creation; promote success, economic development and innovation. Provide a forum to meet like minds.

Sponsoring and presenting institutions include: Santa Barbara Enterprise Center—Incubator, Small Business Entrepreneurship Center, Inventors Workshop Intl, Christie Communications, Green2Gold, California Coast Venture Forum, Tech Brew, SBBTC and presenting resources of SB SCORE (volunteer program of US SBA).

Learn SEO: How to Increase Page Rank

Learn SEO: How to Increase Page Rank

Learn SEO! This Week’s Discussion Points:

“Increase Page Rank And How It Affects Your Rankings”

https://www.thesearchenginepros.com/uploads/2010-04-07_115509.png

We will be discussing a variety of topics related to page rank (seo juice) and how it affects your rankings in Google and other major search engines. You will learn SEO and how to increase page rank to attract more visitors to your site.

Tune in tonight at 7pm, we look forward to seeing you on the call.

Happening Tonight @ 7pm On Your Phone

Visit Our Blog for details on tonights discussion points.

If you are free on Wednesday evenings, we hold a complementary Search Engine Optimization Webinar from 7pm-8pm. It’s informative. It’s educational.  And it gives you the opportunity to learn SEO from a seasoned internet marketing professional. Our weekly search engine marketing conference call can help you increase page rank to drive traffic to your website.

Call this number,484-589-1011 ( access code 223-974-217) and you will hear us talking about “Smart Things To Know About Search Engine Optimization”. You are encouraged to use the webinar Voiceover IP. The right way to join is to follow this link and register at gotomeeting.com.

To join this webinar the lazy way:

Step 1: goto www.joinwebinar.com
Step 2: enter this Webinar ID: 676368720
Step 3: fill out your name, email, etc
Step 4: check your email for webinar link

To join this webinar by phone only:
Step 1: Dial 484-589-1011 Step 2: Enter access code 223-974-217
* you cannot speak, only listen…

Why learn SEO?:
• Increase page rank
• More phone calls
• More leads
• More business