How To Help Shoppers Looking For Inspiration This Holiday

Gone are the days where shoppers had one specific gift in mind. Today, they’re asking brands to help inspire them. Our research also shows that 61 percent of shoppers are open to buying from new retailers during the holiday season—and in the 2017 holiday season 46 percent of them actually did.

That’s a huge number of consumers looking to uncover new brands and products or re-discover old favorites. But with so much choice at their fingertips, shoppers need help cutting through the clutter and feeling confident in their choices.

A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product. That’s why we’re continuing to invest in solutions to drive inspiration and discovery, capture intent, and amplify your message to customers, wherever they’re shopping across Google and the web. So lean back, grab an eggnog (it’s never too early), and learn about how consumers plan to shop this holiday—and how Google can help.

Helping shoppers discover with video in Showcase Shopping Ads

When it comes to finding new products and narrowing down their choices, nearly two-thirds of shoppers say online video has given them ideas for their next purchases, and over 90 percent of these folks say that they’ve discovered new products and brands via YouTube.

Video to Showcase Shopping ads helps shoppers more deeply engage with your products. This is our first retail search ad unit to feature video, designed to help you provide a more immersive, contextual experience for shoppers.  

Video in Showcase Shopping ads is the next addition to the Showcase Shopping ads we launched last year, which let you upload multiple images to a single ad and promote your products through beautiful imagery, descriptions, products, and relevant promotions. Since launch, we’ve seen that the top Showcase slot drives 3.6X higher than average CTR, and Showcase receives 20 percent more conversion credit with first-click attribution. And retailers like Venus Fashion are seeing success with acquiring new customers: 68% of purchases from shoppers who engage with Venus Showcase ads are new.

This format is available to advertisers already running Showcase Shopping ads.

Inspire undecided shoppers with Shoppable Image ads

Curious consumers aren’t just finding inspiration through video. Did you know that more than one-third of holiday shoppers said they searched for images before they went in store to shop? The growth of “street style” and online influencers all show the movement towards looking at lifestyle images for visual inspiration.

Shoppable Images enable you to highlight your shopping ads on curated, published content from our publisher partners. For publishers, it’s a chance for shoppers to be able to purchase seamlessly. For example, a shopper might visit her favorite blog like This Time Tomorrow, and see a selection of visually similar offers after clicking the tag icon in the image. Over the next year, we will continue to roll out this experience to more publishers, as well as pilot new surfaces like Google Image Search, where we also know shoppers go to look for inspiration. 

We hope these updates help you stand out from the crowd and capture undecided shoppers’ attention with inspirational imagery and video. For a look into more consumer trends this season, check out our Think With Google article on holiday 2018 insights.

Source: Official Google Webmasters Blog

Introducing A New Transparency Report For Political Ads

We first launched our Transparency Report in 2010 with the goal of fostering important conversations about the relationship between governments, companies, and the free flow of information on the internet.

Over the years, we’ve evolved the report, adding sections about content removed from Google Search due to European privacy laws, adoption of encryption on websites (HTTPS), and more. And today, we’re adding another new section to our Transparency Report: Political Advertising on Google.

Earlier this year, we took important steps to increase transparency in political advertising. We implemented new requirements for any advertiser purchasing election ads on Google in the U.S.—these advertisers now have to provide a government-issued ID and other key information that confirms they are a U.S. citizen or lawful permanent resident, as required by law. We also required that election ads incorporate a clear “paid for by” disclosure. Now, we’re continuing to roll out new transparency features with the addition of the political advertising report as well as a new political Ad Library.

The new political advertising report shows who buys federal election ads in the U.S., how much money is spent across states and congressional districts on such ads, and who the top advertisers are overall. We designed this report for anyone interested in transparency—the information is searchable and downloadable so that you can easily access and sort through the data. We’re updating the report every week, so as we head into election season, anyone can see new ads that get uploaded or new advertisers that decide to run Google ads.

Meanwhile, our new, searchable election Ad Library shows things like which ads had the highest views, what the latest election ads running on our platform are, and deep dives into specific advertisers’ campaigns. In addition, the data from the report and Ad Library is publicly available on Google Cloud’s BigQuery. Using BigQuery’s API, anyone can write code and run their own unique queries on this data set. Researchers, political watchdog groups and private citizens can use our data set to develop charts, graphs, tables or other visualizations of political advertising on Google Ads services. Together with the Transparency Report, we hope this provides unprecedented, data-driven insights into election ads on our platform.

Even though the political advertising report and Ad Library provide many new insights, we know there is more work to be done. We’re working with experts in the U.S. and around the world to explore tools that capture a wider range of political ads—including ads about political issues (beyond just candidate ads), state and local election ads, and political ads in other countries. We’re also continuing to share our Protect Your Election tools to safeguard campaigns from digital attacks. As we approach the 2018 midterm elections in the U.S, we’ve introduced new tools to help protect political campaigns, provide voters with accurate information, and increase transparency on our platforms, and we’ll continue to do more.

Source: Official Google Webmasters Blog

Putting Machine Learning Into The Hands Of Every Advertiser

The ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used to improve our consumer products and help people get stuff done.

In just one hour, we’ll share how we’re helping marketers unlock more opportunities for their businesses with our largest deployment of machine learning in ads. We’ll explore how this technology works in our products and why it’s key to delivering the helpful and frictionless experiences consumers expect from brands.

Deliver more relevance with responsive search ads

Consumers today are more curious, more demanding, and they expect to get things done faster because of mobile. As a result, they expect your ads to be helpful and personalized. Doing this isn’t easy, especially at scale. That’s why we’re introducing responsive search adsResponsive search ads combine your creativity with the power of Google’s machine learning to help you deliver relevant, valuable ads.

Simply provide up to 15 headlines and 4 description lines, and Google will do the rest. By testing different combinations, Google learns which ad creative performs best for any search query. So people searching for the same thing might see different ads based on context.

We know this kind of optimization works: on average, advertisers who use Google’s machine learning to test multiple creative see up to 15 percent more clicks.1

Responsive search ads will start rolling out to advertisers over the next several months.

Maximize relevance and performance on YouTube

People watch over 1 billion hours of video on YouTube every day. And increasingly, they’re tuning in for inspiration and information on purchases large and small. For example, nearly 1 in 2 car buyers say they turn to YouTube for information before their purchase.2 And nearly 1 in 2 millennials go there for food preparation tips before deciding what ingredients to buy.3 That means it’s critical your video ads show at the right moment to the right audience.

Machine learning helps us turn that attention into results on YouTube. In the past, we’ve helped you optimize campaigns for views and impressions. Later this year, we’re rolling out Maximize lift to help you reach people who are most likely to consider your brand after seeing a video ad. This new Smart Bidding strategy is also powered by machine learning. It automatically adjusts bids at auction time to maximize the impact your video ads have on brand perception throughout the consumer journey.

Maximize lift is available now as a beta and will roll out to advertisers globally later this year.

Drive more foot traffic with Local campaigns

Whether they start their research on YouTube or Google, people still make the majority of their purchases in physical stores. In fact, mobile searches for “near me” have grown over 3X in the past two years,4 and almost 80 percent of shoppers will go in store when there’s an item they want immediately.5 For many of you, that means driving foot traffic to your brick-and-mortar locations is critical—especially during key moments in the year, like in-store events or promotions.

Today we’re introducing Local campaigns: a new campaign type designed to drive store visits exclusively. Provide a few simple things—like your business locations and ad creative—and Google automatically optimizes your ads across properties to bring more customers into your store.

Local campaigns will roll out to advertisers globally over the coming months.

Get the most from your Shopping campaigns

Earlier this year, we rolled out a new Shopping campaign type that optimizes performance based on your goals. These Smart Shopping campaigns help you hit your revenue goals without the need to manually manage and bid to individual products. In the coming months, we’re improving them to optimize across multiple business goals.

Beyond maximize conversion value, you’ll also be able to select store visits or new customers as goals. Machine learning factors in the likelihood that a click will result in any of these outcomes and helps adjust bids accordingly.

Machine learning is also used to optimize where your Shopping ads show—on Google.com, Image Search, YouTube and millions of sites and apps across the web—and which products are featured. It takes into account a wide range of signals, like seasonal demand and pricing. Brands like GittiGidiyor, an eBay company, are using Smart Shopping campaigns to simplify how they manage their ads and deliver better results. GittiGidiyor was able to increase return on ad spend by 28 percent and drive 4 percent more sales, while saving time managing campaigns.

We’re also adding support for leading e-commerce platforms to help simplify campaign management. In the coming weeks, you’ll be able to set up and manage Smart Shopping campaigns right from Shopify, in addition to Google Ads.

Source: Official Google Webmasters Blog

Introducing Simpler Brands And Solutions For Advertisers And Publishers

We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationeryquilting supplies, or for a service like a treehouse builder gave us an opportunity to deliver valuable ads that were useful and relevant at the moment. That idea was the start of our first advertising product and led to the ads business we have today.

A lot has changed since then. Mobile is now a huge part of our everyday lives. People quickly switch from searching for products, to watching videos, browsing content, playing games and more. As a result, marketers have more opportunities to reach consumers across channels, screens and formats. The opportunity has never been more exciting, but it’s also never been more complex. Over the years, Google ads have evolved from helping marketers connect with people on Google Search, to helping them connect at every step of the consumer journey through text, video, display and more.  

That’s why today we are introducing simpler brands and solutions for our advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses, making it even easier for them to deliver valuable, trustworthy ads and the right experiences for consumers across devices and channels. As part of this change, we are releasing new solutions that help advertisers get started with Google Ads and drive greater collaboration across teams.  

Google AdWords is becoming Google Ads 

The new Google Ads brand represents the full range of advertising capabilities we offer today—on Google.com and across our other properties, partner sites, and apps—to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.  

For small businesses specifically, we’re introducing a new campaign type in Google Ads that makes it easier than ever to get started with online advertising. It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting—so they can stay focused on running their businesses. To learn more, visit this post.

We’ll introduce more new campaign types at Google Marketing Live. Sign up to watch the livestream on July 10.

Stronger collaboration with Google Marketing Platform

We’re enabling stronger collaboration for enterprise marketing teams by unifying our DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform

We’ve heard from marketers that there are real benefits to using ads and analytics technology together, including a better understanding of customers and better business results. Google Marketing Platform helps marketers achieve their goals by building on existing integrations between the Google Analytics 360 Suite and DoubleClick Digital Marketing. The platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place. To learn more, visit the Google Marketing Platform blog.

As part of Google Marketing Platform, we’re announcing Display & Video 360. Display & Video 360 brings together features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center to allow creative, agency, and media teams to collaborate and execute ad campaigns end-to-end in a single place. We’ll share more details about Display & Video 360 in the coming weeks, including a demo during the keynote at Google Marketing Live.

Google Ad Manager: A unified platform

We recognize that the way publishers monetize their content has changed. With people accessing content on multiple screens, and with advertisers’ growing demand for programmatic access, publishers need to be able to manage their businesses more simply and efficiently. That’s why for the last three years, we’ve been working to bring together DoubleClick for Publishers and DoubleClick Ad Exchange in a complete and unified programmatic platform under a new name–Google Ad Manager

With this evolution, we’re excited to do even more for our partners—earning them more money, more efficiently, wherever people are watching videos, playing games or engaging with content, and however advertisers are looking to work with them. To learn more, visit the Google Ad Manager blog.

Transparency and controls people can trust

We know that the media and technology advertisers and publishers choose to use impacts the relationships they have with their customers. As always, our commitment is to ensure that all of our products and platforms set the industry’s highest standard in giving people transparency and choice in the ads they see. For example, we recently announced new Ads Settings and expanded Why this ad? across all of our services, and almost all websites and apps that partner with us to show ads.

Source: Official Google Webmasters Blog

Taylor Reaume To Speak At Santa Barbara Writer’s Conference

Taylor Reaume To Speak At Santa Barbara Writer’s Conference

For Immediate Release – Santa Barbara, CA – June 20, 2018: Taylor Reaume, president and founder of Search Engine Pros (SEP), a full-service web marketing company in Santa Barbara, CA, will be a member of a panel discussing “Navigating the Amazon: Building Your Author Platform” at the upcoming Santa Barbara Writers Conference. This prestigious conference brings together writers from around the world to meet with fellow storytellers, celebrate well-known authors, and network with publishing professionals. The 46th Annual Santa Barbara Writers Conference will be held at the charming, beachside Hyatt Centric from June 17-22 for a week-long journey through the exciting world of writing.

The panel discussion in which Reaume will participate will be held on Friday, June 22 at 4:00p.m. in Vista III. With over a decade of expertise in e-business and marketing, he has developed over 600 websites and online businesses, built 30,000+ inbound links to his client’s web sites, and published over 10,000 pages of content on the web. Reaume holds a B.S. in Marketing and Economics, promotes the ideas of social business, and demonstrates how search marketing can help spread awareness for businesses, nonprofits and authors.

“Writing a screenplay or book, and building a platform to bring attention to that work are two different skill sets. At the panel, I’ll be sharing tools, tips and websites that will help writers create an effective web strategy which builds appreciation for their work,” commented Reaume.

Other members of the panel with Reaume include moderator Marla Miller, author Janet Randall, screenplay writer Cathy Byrd, author and noted screenplay writer Eric Edson – whose web presence was built by Search Engine Pros. This session will be open to registered conference attendees as well as the public, for only $10 at the door. The conference also includes substantial networking opportunities, five days of workshops, five keynote presentations by successful authors, book signings with author-speakers, and optional one-on-one manuscript consultations.

About Search Engine Pros:  Search Engine Pros is a full-service web marketing agency located in Santa Barbara, CA. The company provides web marketing services, including social media consulting WordPress web designcustomized WordPress pluginsweb programmingand internet marketing strategy. Visit the website at https://TheSearchEnginePros.com for a complimentary Google rank analysis. “Like” the Facebook page for regular insights on WordPress SEOWriters can call 800-605-4988 to learn more about using online marketing to build their author platform.

New Innovations Remove Friction From Discovering Products In-Store And Online

Driven by rapid changes in technology and mobile, consumer expectations continue to rise at an unrelenting pace. There are brand new ways for people to find and engage with businesses, and it’s becoming critical for marketers to remove friction at every step of the consumer journey. This morning at Search Marketing Expo Advanced, we made three announcements for marketers and retailers including:

1. New innovations to highlight your physical locations

Almost 80% of shoppers will go in-store when they have an item they want immediately.1 To help capture this demand, we’re expanding affiliate location extensions to video campaigns on YouTube– on top of Search and Display campaigns. This helps brand manufacturers drive and measure foot traffic to nearby retail stores and auto dealers that sell their products. We’ve seen that adding affiliate location extensions to TrueView in-stream and bumper ads can increase the clickthrough rate by over 15%.2

New local catalog ads on Display will also roll out to all advertisers by the end of the month to help shoppers discover what you sell, then visit your store. One-third of shoppers say finding inspiration is something they enjoy most about shopping.3 This interactive experience highlights a hero image and your inventory in an easy-to-scroll, mobile layout that helps shoppers explore your products. It also features in-store availability and detailed pricing information. This new format can complement your traditional print campaigns – including catalogs, flyers, and circulars – with the added audience and measurement benefits of digital ads.

Boulanger is one of the largest electronics and appliances retailers in France. The retail brand had a special promotional event for Spring 2018, so it turned to local catalog ads to boost its sales. Boulanger showcased a cheerful lifestyle image, a message welcoming the season and products carefully curated for local in-store promotion. With help from both click-based and impression-based store visits* (launched in March), the campaign drove over 20K visits to its stores, delivering a return of 42 times its investment on ad spend.

*Store visits are estimates based on aggregated, anonymized data from a sample set of users who have turned on Location History.

Onboarding to both local catalog ads and local inventory ads is now much easier for retailers of all sizes with the new local feed partnership program. The new program allows point-of-sale or inventory data providers, like CayanPointyLinx, and receipts, to provide sales and inventory data to Google on behalf of merchants, so they don’t have to create their own local product feeds. As an additional benefit, retailers can showcase their local inventory for free on the “See What’s In Store” feature on the search knowledge panel.

2. Competitive pricing insights to help deliver better sales results

Beyond availability of products in store, we know that price is also a top consideration for consumers. New price benchmarks in AdWords reporting will be available soon to show Shopping advertisers how other retailers are pricing the same products. You can use these pricing insights to inform your bidding strategy when you have price-competitive products to promote, to influence pricing strategy with your merchandising teams, or to troubleshoot performance drops due to competitors’ pricing.

For example, let’s say you find that you’re selling a sweater for $40 while most retailers are selling the same sweater for $60. You may choose to bid upon this sweater because your product is more price-competitive in the current market and will appeal to more potential customers.

3. Updates for our Shopping Actions program

Consumers continue to be open to new ways of discovering and buying products. Today at SMX Advanced, we shared an update on Shopping Actions, the program we launched in March to give consumers an easy way to complete the purchase from retailers, while on Google platforms like Search, the Assistant, or by voice.

Since its launch, thousands of retailers have requested to join through our interest form, and more than 70 retailers are live on the program today. Early testing indicates that participating retailers on average see an increase in total clicks and conversions at a lower overall cost per click and conversion, compared to running Shopping ads alone.4

As always, SMX Advanced is an exciting event that brings leading marketers together. We hope you’ll join us in our Learn with Google Classroom to connect and hear more about how these new products can help you grow your business.

Source: Official Google Webmasters Blog

Faster, Safer And Better Ad Experiences For Consumers

Consumers have high expectations for faster, safer, and better digital experiences. This means it’s more important than ever for brands to deliver on these expectations.

At Google, we’re building new innovations to help AdWords advertisers design the best web experiences for your customers.

Speed: Improvements to click measurement

Speed matters. In fact, a one-second delay in mobile page load can decrease conversions up to 20%.1 That’s why we announced support for Accelerated Mobile Pages (AMP) as landing pages in AdWords and developed new tools like the Mobile Speed Scorecard and the Impact Calculator. With just a few inputs, this tool estimates the revenue impact that can result from improving the speed of your mobile website.

Another way we’re improving mobile site speed is parallel tracking (blog | help center) — which was introduced earlier this year for advertisers using click measurement systems. How does this improve speed? After an ad click, web browsers will process click measurement requests in the background, helping people reach your site up to several seconds faster.2 This creates better user experiences, leading to more conversions and less budget spent on bounced clicks.

Starting October 30, 2018, parallel tracking will be required for all AdWords accounts. To get a jump start, you can now opt in your Search Network and Shopping campaigns. And even if you don’t intend to turn it on today, you should start talking with your click measurement providers to ensure that they are ready for this change. Doing so, ensures there’s no disruption to your click measurement system.

If you’ve confirmed that your click measurement system is already compatible, you can opt in from your account-level “Settings” page in the “Tracking” section. Learn more

Security: Focus on HTTPS

You want your customers to have a safe and secure experience, every time they engage with your website. But too many brands still use unencrypted HTTP to send users to their landing pages. That’s why Google strongly advocates that sites adopt HTTPS encryption, the industry standard for ensuring the security and integrity of data traveling between the browser and the website.

Over the last year, Chrome has marked an increasingly large set of HTTP pages as “not secure.” Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP pages as “not secure.”

To make sure your users continue to have the best possible landing page experience, we’ve taken a few extra steps:

  • Enabled HTTP Search ad clicks to automatically be redirected to HTTPS when we know that your site prefers HTTPS, which we will begin rolling out the week of June 11.
  • Launched Ad version history to allow advertisers to update your landing page URLs from HTTP to HTTPS without resetting all of your performance statistics. 
  • Will start to warn advertisers in AdWords when you’re using less secure HTTP addresses for landing pages, in the next few weeks.

We hope that these innovations will help people browse more quickly, confidently, and securely.

Source: Official Google Webmasters Blog

Supporting Election Integrity Through Greater Advertising Transparency

Last year, Google committed to make political advertising more transparent. This week, we’re rolling out new policies for U.S. election ads across our platforms as we work to meet those commitments.

As a first step, we’ll now require additional verification for anyone who wants to purchase an election ad on Google in the U.S. and require that advertisers confirm they are a U.S. citizen or lawful permanent resident, as required by law. That means advertisers will have to provide a government-issued ID and other key information. To help people better understand who is paying for an election ad, we’re also requiring that ads incorporate a clear disclosure of who is paying for it.  

There’s more to come. This summer, we’ll also release a new Transparency Report specifically focused on election ads. This Report will describe who ​is ​buying ​election-related ​ads ​on ​our ​platforms ​and ​how ​much ​money ​is being spent. We’re also building a searchable library for election ads, where anyone can find election ads purchased on Google and who paid for them.

As we learn from these changes and our continued engagement with leaders and experts in the field, we’ll work to improve transparency of political issue ads and expand our coverage to a wider range of elections.

Our work on elections goes far beyond improving policies for advertising. We’re investing heavily in keeping our own platforms secure and working with campaigns, elections officials, journalists, and others to help ensure the security of the online platforms that they depend on. In addition to the industry-leading protections in our consumer products, we’ve developed a range of Protect Your Election tools with Alphabet’s Jigsaw that are specifically tailored for people who are at particularly high risk of online attacks.

Yesterday, we announced improvements to one such product. Google’s Advanced Protection Program, our strongest level of account security for those who face increased risk of sophisticated phishing attacks sent to their email address, now supports Apple’s native applications on iOS devices, including Apple Mail, Calendar and Contacts. We expect this will help more campaigns and officials who are often the targets of sophisticated phishing attacks.

We are also working across the industry and beyond to strengthen protections around elections. We’ve partnered with the National Cyber Security Alliance and Digital Democracy Project at the Belfer Center at Harvard Kennedy School to fund security training programs for elected officials, campaigns, and staff members. We are also supporting the “Disinfo Lab” at the Kennedy School’s Shorenstein Center, which will employ journalists to leverage computational tools to monitor misinformation in the run-up to and during elections.

For over a decade we’ve built products that provide information about elections around the world, to help voters make decisions on the leadership of their communities, their cities, their states, and their countries. We are continuing that work through our efforts to increase election advertising transparency, improve online security for campaigns and candidates, and help combat misinformation.  Stay tuned for more announcements in the coming months.

Source: Official Google Webmasters Blog

Best Probiotic Pills On Earth

Best Probiotic Pills

As an entrepreneur, I work long hours and my energy is constantly being tapped out. Running out of energy is no fun.

Hence, finding ways to “BIOHACK” is a big key to success.

Biohacking essentially means carefully choosing everything that you put into your body with the awareness that it will either help or hurt my energy levels.

Since I am constantly stuffing my face with gummy bears, twinkies and bon bons, I really need a good probiotic.

I’m kidding, I eat pretty healthy, but honestly I am one of the lucky ones who can eat whatever they want and stay the same weight. Thanks Mom and Dad!

Regardless of your diet, a good probiotic is key.

It is estimated that there are 100 trillion micro-organisms from approximately 500 different species living in our stomachs. These micro-organisms contribute to approximately 70 percent of the body’s immune response. Most of them help us to digest food and keep our immune system in check.

Man-made chemicals from our modern day diets can sometimes prevent our digestive tracts from working like a well-oiled machine.

Cue the probiotics treatments.

Studies have been showing for decades that probiotics can treat and prevent gastrointestinal problems when that happens. That’s why I love them, and I finally found the one that works for me.

Studies on Probiotics

One study indicated that probiotics helped 60 percent of participants with antibiotic-associated diarrhea. Probiotics help with constipation as well and have been shown to slow the transit time of food by 12.4 hours. In these studies, probiotics increased the number of weekly bowel movements by 1.3 bowel movements, allowing patients to feel better about their digestion within hours. 

This is just the start of the magic of probiotics. There are a ton of benefits to them, and I’ve been using them for years. There’s one I want to tell you about. It’s called Restore3. You hardly even know you are taking it, but you definitely feel better and healthier overall when you do. 

In Native Formulas, I trust…

I take these Restore 3 supplements every day, and they have a noticeable affect on my vitality and energy.

The founder of Restore 3 have vast experience in the area of digestive health. They have done some really amazing research on gut health. The story of how they created these supplements came from decades of trial and error, searching for solutions to digestive tract issues. Check out their website, they have a ton of great info on there related to gut health.

What are the benefits of taking probiotics?

There are a number of benefits of taking probiotics. They are most known for helping with digestion, and any problems you may have with your gut. They are very popular with certain intestinal disorders, but they also help with almost any acute or mild digestion problem. Probiotics provide many benefits to the following conditions, just to start:

• Diarrhea
• Constipation
• Irritable bowel syndrome
• Crohn’s disease
• Colitis
• H. pylori
• Urinary tract infections 
• Digestive infections

Healthy digestion is the primary benefit of probiotics. They also help to relieve gas and bloating, or any kind of digestive discomfort at all. 

How do I choose a probiotic?

When you are looking at different probiotics to choose from, it is going to be overwhelming because it feels like they all look the same. There are certain natural chemicals that are sometimes added to probiotics, and this is often where you will find the differences with most brands. Read the labels carefully.

To start, you want a product that contains Lactobacillus, in a quantity of at least 1 billion units. You are also going to want to look for Saccharomyces boulardii, Bifidobacterium. Most probiotics on the market contain at least Lactobaccillus. If you only get one of these chemicals in your probiotic, be sure that it is that one. Yogurt contains Lactobacillus for example. On their own, these chemicals will often be eliminated by your stomach acid and won’t produce the benefits you are looking for from a probiotic. This is why so many people supplement with probiotics.

Other ingredients to look for include natural herbal additions, which you will see often in probiotics. Herbal supplements can help to relieve abdominal discomfort considerably.

The ingredients used in Restore 3 include:

Proteolytic Enzymes
Magnesium Malate
Cellulase And Hemicellulase
Glucoamylase And Amylase
Lipase
Bacillus Coagulans
Bacillus Subtilis

Restore 3 is a powerful dietary supplement, which delivers essential nutrients, enzymes and probiotics in your body. It is made using high potency ingredients, which are safe and highly effective. Using this formula will improve your body health and make you feel strong. It improves digestive health, relief you from pains, boost body immunity and raise energy levels.

It is very essential for people suffering from fibromyalgia, as it reliefs from pain and make you feel refreshed.

It also eliminates other health issues like gas, bloating and heartburn. This formula is designed for daily use for you to obtain optimum results.

The Restore 3 probiotic delivers the most essential bacteria strains in your intestines, leading to an improved digestive health.

You won’t have to buy multiple products to get them all included in your diet.

Are Probiotics Safe?

Yes, for most people probiotics are safe because they contain things that our body already has. For some people, there might be some allergic reactions. Those allergic reactions may include the very symptoms you are trying to alleviate, like bloating, diarrhea, stomach upset, and gas. If you are concerned at all, talk to your doctor about taking probiotics.

There are some conditions that should avoid probiotics. Those conditions include the following:

• Weakened immune systems
• Critical or terminal illnesses
• Post-surgical patients
• Infants that are ill

Probiotics are considered to be safe for children, but sometimes that is a no. When they are already ill, or being treated for something, they should be avoided until the doctor gives the green light.

Why Restore 3?

Restore 3 offers all of the ingredients that you need in a good probiotic.

Along with all of the immune-boosting properties that you get from your own intestinal micro-organisms, Restore 3 features the proprietary DE111 that enhances immune response above what other probiotics can do for you.

The support team is very responsive too if you have questions. My questions were answered the same day.

Bottom line

I am always looking for ways to keep my body running at maximum efficiency. The “master key” to vibrant health IS IN YOUR GUT! Your gut is the gatekeeper to so many microorganisms and your gut is the one that unlocks so many doors which need to be opened to reach optimal health.

My advice is not to spend a lot of money getting supplements to cross every mineral off of your list. Restore 3 is one is all-in-one solution, meaning you can get everything you need from one dosage.

Try Restore3 today at a very affordable cost, and I have a gut feeling that you’ll be glad you did! 😉

A New Video Format To Reach People Across The Mobile Web And Apps

Over the last year, we’ve been working on a way to extend the reach of your video campaigns to people beyond YouTube, especially as they spend more and more time interacting with apps and sites on their mobile devices. Starting today, you can use out-stream video ads, a new format built exclusively for mobile environments, to reach more potential customers with your video creativity.

Outstream ads drive incremental, cost-efficient and viewable reach beyond YouTube. Ads show on Google video partners, which are high-quality publisher websites and mobile apps where you can show video ads, including TrueView in-stream and Bumper ads. When outstream video ads come into view on a mobile screen, they begin to play with sound off. After that, a user can tap the ad to turn sound on and restart the video from the beginning, or simply keep scrolling.

In every context, an ad needs the opportunity to be seen in order to drive impact, which is why our outstream video ads are charged on viewable CPM. This means that every impression you pay for has been on screen and viewable (as measured by MRC standards). In addition to Active View and unique reach reporting, you can use brand interest lift to measure incremental interest in your brand or product as assessed by an increase in organic searches on Google.com or YouTube.

Outstream video ads complement our efficient reach solutions for YouTube: TrueView for reach and Bumper ads. Now, you can reach even more of your audience across the mobile web and apps with a video ad designed for the ways people read, play, swipe, and scroll on mobile.

Advertisers like Hong Kong Tourism board are already using out-stream video ads to increase awareness and cost-efficient reach. Tina Chao, General Manager, Marketing, says, “To build awareness for Hong Kong as a travel destination, the Hong Kong Tourism Board used out-stream video ads to reach a broad set of potential travelers across Asia. Outstream video ads delivered strong results for our global brand campaign: 30% incremental reach with a 40% lower cost per completed video view and 85% lower CPM.”

Source: Official Google Webmasters Blog

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