Taylor Reaume - Taylor Reaume - Marketing Automation Consultant

New Innovations To Grow Your App Business With Ads

July 31, 2019 by Taylor Reaume

App developers around the world are pushing the limits of innovation to meet consumers’ high expectations. In an increasingly competitive global market, it’s more important than ever for app developers to find better ways to build and grow their businesses.

Today at Think Games at ChinaJoy, we are sharing innovations that help you find more users and grow your revenue with Google’s latest solutions.

Reach more users when they’re looking for something new

Connecting with the right people at the right time is key to building a strong user base. Google App campaigns make it easy for you to find app-happy users across Google Search, Play, YouTube and over 3 million sites and apps in our network. Here are some new ways App campaigns can help you expand your global reach.

Discover (formerly known as the Google feed) helps over 800 million monthly active users uncover fresh and interesting content related to the things they care about—like global news and topics of interest like sports, music, and mobile games. Now, you can access Discover inventory through App campaigns to make a strong impression on more users with relevant and visually engaging ads.

App campaigns running in the United States will now automatically reach more potential users on Discover who are open to exploring your app. And in the coming months, your app ads on Discover will also serve in Malaysia, South Africa, India, Pakistan, Canada, Brazil, Japan and Indonesia. We aim to bring app ads in Discover to all available markets before the end of this year.

In addition to Discover⁠, we’re introducing new reach opportunities on two more platforms:

App ads on YouTube Search: Your app promotion ads are now eligible to show in the top slot of YouTube’s mobile search results. Combining YouTube’s global audience with rich intent signals helps you deliver relevant and useful ads to more prospective app users.

In-stream video ads in our display network: Display in-stream video ads are skippable video ads that play before, during, or after a video a user is watching. Starting next month, you can reach more people with your ads while they’re viewing video content on mobile apps and sites in our network.

Grow revenue and deliver a better user experience

Finding the right users is important, but developers need to think about growing overall revenue in order to build sustainable businesses. By integrating ads during natural break points in your app you can build a new revenue stream and deliver a better user experience.

Our new app open ad format allows you to show ads to your users as they wait for your app to load. Designed to seamlessly integrate with your app’s branding, this format gives you new ways to earn revenue while creating a good user experience. Reach out to your account manager to get started with this format in alpha.

In addition to the new app open ads, here are two more ways we are helping you grow revenue while delivering better ad experiences for your users:

Smart segmentation is now available for rewarded ad units. This feature, announced earlier this year for interstitial ads units, only shows ads to users unlikely to make purchases in your app. This protects the user experience of your purchasers while growing your ads revenue.
AdMob Insights: Our new Insights feature provides alerts to your AdMob dashboard when our system detects abnormal changes to your key metrics like eCPM, impressions and revenue. This new beta lets you know instantly if changes in your app are impacting user experience.

Source: Official Google Webmasters Blog

Google Marketing | Local Marketing

Get Your Campaigns Ready To Reach The Always-On Deal Seeker

June 26, 2019 by Taylor Reaume

Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for. But did you know that only 18 percent of shoppers consolidate their holiday shopping to these days?

Consumers are on the lookout for deals year-round—about 60 percent say that finding a great deal is what they enjoy most about shopping. So whether you’re gearing up for July 4th in the U.S., Bastille Day in France, or back-to-school shopping around the world, check out new tools coming soon to help you highlight in-store promotions, factor seasonal sales into your bidding strategy, and reach in-market consumers this season and beyond.

Heat up in-store sales with new Local campaign features

Before they’re heading to the store, local shoppers are hunting for deals: searches for “on sale near me” have grown by 250 percent since 2017.

With Local campaigns, you can dedicate your entire campaign to offline sales and complement other channels like TV or print that also help deliver foot traffic to your business during important promotions. In fact, in recent global studies with 10 advertisers, we found that Local campaigns helped brands drive a median five times greater incremental return-on-ad-spend from their business locations.

We have new features coming for Local campaigns to make it available to more advertisers and improve how you manage your locations and creatives. In the next few weeks, you’ll be able to set up your Local campaigns to drive calls to your business locations—even if you don’t have store visits measurement. By expanding Local campaigns to optimize for calls, more advertisers will now be able to access it and highlight what makes their stores unique across Google Search, Maps, YouTube and more.

Starting today, you can also create location groups to make it easier to promote a subset of business locations. For instance, if you’re selling special back-to-school product bundles at certain locations, use location groups to tailor your budget and messaging to this offer. Finally, asset reporting has started rolling out to give you better insight into creative performance. See what kinds of messaging and assets work best and use these learnings to improve your current and future creatives.

Sanborns, a leading department store in Latin America, is one brand using Local campaigns to drive results during key promotions.

We’re excited to work with Google’s new technology to help us grow our business. For Father’s Day in Mexico and for a major sale we ran at the end of May, we used Local campaigns to make our in-store offers more prominent. It’s amazing how we can get exposure with customers at the right time, and this helped us drive a 10x increase in store visits during these promotions year-over-year.

– Grupo Sanborns’ marketing team

Put your in-store promotions front and center in local inventory ads

We’re also making it easier for retailers to highlight in-store promotions for specific products through Shopping ads. Today, retailers have connected over 2 billion offers to physical store locations globally using local inventory ads. Now, you can add a promotion to your local inventory ads. Call out in-store offers like “20% off” or “buy one get one free” for inventory you have in stock and drive more nearby deal-hunters to your physical locations.

We’re rolling this out in the U.S. and Australia, with more countries coming soon. If you’re a retailer interested in participating, request to join the allowlist here.

Improve Smart Bidding performance by factoring in seasonal sales

Smart Bidding automatically optimizes your bids for every auction to help improve your return on investment. And while it factors in seasonality as a signal, we know there are key moments for your business—like during a big sale—when you can anticipate changes in conversion rates well in advance. For these occasions, we’ve introduced seasonality adjustments.

Let’s say you’re running a promotion for grills as people get ready for their summer cookouts. Based on past promotions, you predict seeing a 50 percent increase in conversion rates during your sale. Use seasonality adjustments to let Smart Bidding know to expect and prepare for this conversion rate increase, and help our systems ramp up performance more quickly.

Reach shoppers in the market for your products

In-market audiences for Search help advertisers drive more conversions by reaching qualified shoppers who are actively considering products or services to buy. These are aggregated and anonymized groups of consumers who’ve recently demonstrated an intent to purchase. This gives you a great opportunity to help your business stand out with compelling offers or deals when people are making their final decisions about what to buy.

We’ve recently rolled out more in-market segments across popular categories like beauty, sports, education and real estate. This includes over thirty new categories for retail, just in time for your seasonal sales.

No matter what season you’re ramping up for around the globe, we hope these new products set you up for success!

Source: Official Google Webmasters Blog

Google Marketing | Youtube Marketing

Create with Google: Inspiration, Resources, And Tools To Fuel Your Next Big Idea

June 19, 2019 by Taylor Reaume

The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales. And as we see from the brands we partner with, success occurs when data and technology inspire creativity.

But that doesn’t mean it’s easy. There are more platforms, more signals, and more data sources informing creative than ever before. We want our clients and partners to grow and thrive on our platforms, and that’s why we’ve made it a priority to invest in resources and tools to support creative makers and agencies at every stage of the creative process.

This year at Cannes Lions Festival of Creativity, we’re expanding a new resource for the global creative community: Create with Google. Made for creatives by creatives, this platform is designed to inspire, inform and enable creative makers from ideation to execution. The global site is currently available in English, Spanish, Korean and Japanese, with a plan to expand to more languages throughout the year.

Get inspired for your next big campaign

We’ve searched the globe to find the most innovative, intelligent, and imaginative work across Google’s creative canvas. Filter by format, vertical, and platform, or search by keyword to inspire your creative thinking.

Master Google’s platforms, formats and tools

Read up on a range of resources and get insider tips on how to build work across Google’s creative canvas—from ARCore to Display and YouTube Director Mix.

Access tools to support your idea, from pitch to production

Two new tools, Audience Connect and YouTube Mockup Tool, make it easier for you to create and sell in work on our platforms—from pitching in concepts right through production.

Audience Connect transforms creative presentations from broadcast into a conversation, by tracking client engagement in response to any video. When pitching in a TrueView concept, for example, the tool provides real-time feedback on when your audience is more leaned in and when they would skip.

YouTube Mockup Tool lets you upload and showcase work to clients and colleagues in an authentic YouTube environment, simulating your creativity across desktop, tablet, and mobile.

We want to champion and challenge creative makers to experiment and make better work, recognizing we only succeed when our partners do. We hope Create with Google can become a genuine global community where the industry comes together to find the inspiration, resources and tools for their next project.

Source: Official Google Webmasters Blog

Google Marketing

Google Marketing Live: Building For The New Consumer Journey

May 14, 2019 by Taylor Reaume

Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase has not only evolved but is always evolving.

Consider a woman from a recent study, who spent 73 days and interacted with more than 250 touchpoints (searches, video views, and page views) before purchasing a single pair of jeans. She visited several blogs, browsed large merchant sites, searched for local retailers, and watched product reviews on YouTube. Like many of today’s consumers, she wanted to enjoy her time shopping, engaged with brands that inspired her, and narrowed limitless choices before picking the perfect pair.

In a world where we have less time and more options, it’s crucial for brands to anticipate what consumers need in order to stand out. But just because the customer journey is complex doesn’t mean delivering useful experiences has to be. Whether you’re a scrappy entrepreneur or a large company, your marketing goals remains the same: reaching people at the right moments with the right offer.

At Google Marketing Live, you’ll hear directly from our ads teams about the latest products designed to help you do just that. We’ll show how ads can be there, be useful, and be responsible—unlocking more opportunities for you to connect with your customers and grow your business. Join us live today at 9am PT (12pm ET): g.co/marketinglive and get a front row seat for our biggest announcements.

Get discovered in more places

People turn to Google to communicate, find answers and stay entertained. And increasingly, they’re swiping and scrolling through feeds as part of that journey—whether it’s browsing videos in the YouTube home feed, checking timely offers in the Gmail Promotions tab or swiping through Discover to catch up on the latest news. These are opportunities for brands to engage them when it matters.

In a recent Google / Ipsos study, we saw that 76 percent of consumers enjoy making unexpected discoveries when shopping. And 85 percent of consumers will take a product-related action within 24 hours of discovering a product: reading reviews, comparing prices or purchasing the product—sometimes all at once!

Today, we’re introducing Discovery ads. Rolling out to all advertisers globally later this year, Discovery ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services.

Rich and relevant creative: Inspire consumers with an open canvas showcasing your brand or products in a swipeable image carousel, rendered natively across each Google property.
Results: By combining this incredible reach and creative canvas with Google’s understanding of intent, you can be confident you’re anticipating what your customers want and delivering the results you care about.
Unmatched reach: Reach hundreds of millions of people across the YouTube home feed, the Gmail Promotions and Social tabs, and the feed-in Discover using a single campaign.

“Discovery has created a great opportunity for us to easily drive growth at scale for our brands beyond what we thought was possible with Google,” says Daniel Pahl, VP of Media and Acquisition at TechStyle. “It’s definitely outperformed my expectations in driving high-value leads and signups. We’re now able to inspire a completely new audience to action.”

Indeed, high-quality creative can be a great way to showcase your brand and set your products and services apart by highlighting what it’s like to use them. That’s why later this year we’re launching Gallery ads: a new search ads format that brings more of your content to the Search results page. By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer. We’ve found that, on average, ad groups including one or more gallery ad have up to 25 percent more interactions—paid clicks or swipes—at the absolute top of the mobile Search results page.

And when it comes to getting ideas and inspiration, hundreds of millions of people enter shopping-related queries on Google each day. According to our data, about 60% of those shopping queries are from users browsing a category or brand – like “Max Mara dress” or “living room decor ideas.” So today, we’re bringing Showcase Shopping ads—a highly visual ad format that incorporates rich lifestyle imagery into your Shopping ads—to even more surfaces like Google Images and the feed on Discover—places where we know people are looking for inspiration and ideas.

The new Google Shopping

This year we’re unveiling a redesigned Google Shopping experience with new, immersive ways for shoppers to discover and compare millions of products from thousands of stores. When they’re ready to buy, they can choose to purchase online, in a nearby store, and now directly on Google. For retailers and brands, it brings together ads, local and transactions in one place to help them connect with consumers across their shopping journey.

Shoppers will have a personalized homepage on the Shopping tab where they can filter based on features they care about and brands they love, read reviews, and even watch videos about the products. For example, if they’re looking for headphones, they can filter for wireless and the brand they’re looking for.

The blue shopping cart on the item shows shoppers they can purchase what they want with simple returns and customer support, backed by a Google guarantee. People can buy confidently, knowing Google is there to help if they don’t get what they were expecting, their order is late, or they have issues getting a refund. With this new experience, we’re merging the best of Google Express with Google Shopping.

If you’re a Shopping Actions merchant, your products will automatically be part of this new easy purchase experience on Google Shopping, Google.com and the Google Assistant. Later this year, we’ll expand Shopping Actions to other Google surfaces including YouTube and Google Images.

Frictionless Mobile Experiences

For many of you, your businesses span mobile web and apps, and directing your customer to the right experience is critical to acquiring new customers and building loyalty with existing ones.

That’s why, over the next few weeks, we’ll enable app deep linking from Google Ads and offer more robust reporting across web and apps. Your app users will be taken directly from your Search, Display and Shopping ads directly to the relevant page in your mobile app, if they have your app already installed. This means your customers will be able to complete their desired action—buy something, book a trip or order food delivery—in a way that’s optimized for the destination that drives the highest value for your brand. This delivers a better experience for your loyal customers while improving insight and measurement for you.

Early tests have been promising—on average, deep linked ad experiences drove 2X the conversion rates.

Magalu, one of Brazil’s largest retail companies, is seeing the benefits of this first-hand. Magalu recognized that its app was growing in popularity. By enabling deep linking, loyal customers who tapped on a Magalu ad were taken directly to the mobile app they already have installed, resulting in more than 40 percent growth in overall mobile purchases.

Tune in to see more!

Join us today at 9am PT (12pm ET) for even more announcements, consumer insights, and in-depth looks at how to use our latest products. Whether you’re joining us in San Francisco or watching at home on the live stream, we’re grateful and honored to be on this journey with you. See you at Google Marketing Live!

Source: Official Google Webmasters Blog

Best Life Hacks | Web Marketing

How I Got Good At Small Talk

May 9, 2019 by Taylor Reaume

If you’ve ever struggled with small talk, you’re certainly not alone. No one enjoys awkward silences or glossed-over eyes. However, small talk is a skill that you can improve like any other. This was something I had to learn myself. The 10 books below all helped, especially because they’re audiobooks, and I’ve always found auditory learning to be the most effective.

Better Small Talk by Patrick King

Better Small Talk is a great book because it doesn’t just tell you how to speak to people and turn small talk to your advantage so that you never intimidate or bore the people you’re talking to. It helps you get into the right mindset with warmups for small talk, which many people overlook. In fact, if you think of small talk as a muscle that requires exercise, the maneuvers in this book will help you strengthen that muscle and perfect your technique.

How to Talk to Anyone by Leil Lowndes

Everyone suffers from imposter system on occasion, but you don’t want to let it ruin your chances at expanding your network or landing a sale. Enter How to Talk To Anyone, a book that not only promises that you’ll feel more comfortable talking to people regardless of status but that you’ll be able to blend into any crowd–including one made up of VIPs! Listeners can also learn how to leverage their phone as an effective communication tool rather than a distraction.

Influence by Robert B. Cialdini

Now in its 5th edition, Influence focuses on a specific aspect of communication: social compliance. By delving into the psychology behind interactions, Cialdini shows you how you can get people to say “Yes” to practically any request you might make! If you’re tired of being shot down, it’s time to say “Yes” to this book.

Conversation Casanova by Dave Perrotta

Many people struggle to flirt because they cannot find the balance between playful, casual, and suggestive. However, Perrotta walks you through opening the conversation, keeping someone interested through interesting storytelling, and even asking someone out. You don’t have to trust us, however. His 50,000 Youtube followers should convince you that Perrotta’s books are worth checking out.

The Art of Witty Banter by Patrick King

The second Patrick King book on this list similarly focuses on small talk in social settings rather than professional ones–of course, we all know that socializing can boost your career! After reading this book, you’ll be the smooth talker that everyone crowds around at the party and remembers long after they’ve returned home. However, it’s not all humor and charm. King helps listeners learn to defend their points, disarm those who might be closed off, and prevent tense situations from escalating.

The Fine Art of Small Talk by Debra Fine

Years of experience as a keynote speaker and coach put Fine in a strong position to help others communicate better. In her book about small talk, the communication expert helps listeners become more memorable and improve their ability to remember names and listen actively. Both of those skills are a must for anyone who wants to master small talk. In fact, if you find yourself struggling even after listening to other books on this list, you may very well have forgotten that conversations are two-way streets.

The Like Switch by Jack Schafer and Martin Karlins

Getting others to like you can be as easy as flipping a switch, thanks to the work of two PhDs who decided to team up and spread their knowledge to the world in this book. Schafer’s credentials are even more impressive when you learn that he’s a former member of the FBI’s National Security Division’s Behavioral Analysis Program. His expertise helps listeners detect when others are bending or outright breaking the truth. I like how this book includes tips for detecting deception when communicating online.

The Charisma Myth by Olivia Fox Cabane

If you think charisma is something you’re born with, think again! Olivia Cabane tells listeners that charisma is a skill you can gain and grow if you put your mind to it. Cabane dives straight into the applications of science in communication, drawing from research to help you become the more charismatic version of yourself. However, it’s far from a dull read as the author included fun anecdotes. An accompanying workbook ensures you get the most of the tools you’ll discover in The Charisma Myth.

Conversation Tactics: Wittiness, Banter, Likability by Patrick King

This shorter book is excellent if you want to get straight to the point. If you follow the advice, you’ll find yourself able to command any social situation with ease. That sounds like a surefire way to boost confidence!

Improve Your Conversations: Think on Your Feet, Witty Banter, and Always Know What to Say with Improv Comedy Techniques by Patrick King

I was surprised how much I could glean from improv comedy techniques that could be applied to small talk. However, it makes sense when you think about it. After all, improv is all about responding to what the other person says or does. Thanks to this book, you’ll be able to keep the conversation flowing.

Connect Instantly: 60 Seconds to Likability, Meaningful Connections, and Hitting It Off With Anyone by Patrick King

Everyone knows about love at first sight, but that first minute can make or break your relationship with anyone. Once again, Patrick King lends his expertise to those listeners who want to make a first impression so great that it becomes a lasting impression. If you excel once you’re in a conversation, Connect Instantly might help you through the gate.

Conversationally Speaking by Patrick King

Finally, I’d like to suggest checking out Conversationally Speaking, which covers everything from breaking the ice to mastering humor to eliminating awkward silences. It’s a great primer if you need to polish your small talk skills but aren’t sure where to start.

Are you struggling to grow your business, convince VCs to invest in your startup, or progress in your career? All of these issues might be tied to your inability to make small talk–or indifference to it to begin with!

What most successful business people understand is how crucial small talk is to forging connections and making impressions.

Of course, small talk can be awkward and uncomfortable, which is why so many people avoid it. But once you learn how to small talk, it actually becomes fun!

These authors I listed above are a great place to start your journey into the world of mastering small talk.

From internationally renowned speakers to business consulting to degree-holding professors of business management, each of these authors brings something unique to the table. Even if you listen to just one of the titles on this list, you’ll improve your ability to communicate, especially when it comes to making in-roads via small talk.

With the knowledge in these books, you’ll be able to win people over from the very beginning and use those connections to further your personal and professional network.

Google Marketing

Smart Strategies For Growing Your App Business With Ads

May 8, 2019 by Taylor Reaume

Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around the world, paving the way for app developers to unlock new business opportunities.

Today we’re sharing a few ways to help scale your business using Google’s growth and monetization solutions.

Find the right app users

Smart user acquisition starts with reaching the people who will be most engaged with your app and help you generate the most revenue. With Google App campaigns, you can choose a bidding option that best supports your growth goals. Target CPA bidding, for example, makes it easy for you to find new users who install your app and take an in-app action.

To grow profitably, it’s also important to also consider how much revenue you generate relative to the cost of driving those installs and actions. That’s why, you’ll soon be able to bid on a target return on ad spend (tROAS) so you can automatically pay more for users likely to spend more, and pay less for users likely to spend less. If you’re looking for users who will spend twice as much as they cost to acquire, you can set that multiplier for your tROAS bid, and it will find you the right users accordingly. tROAS will be available next month for Google App campaigns on iOS and Android globally. Learn more.

Bidding is a great lever to reach the customers you want. The next step is to win and keep these customers’ attention. That’s why we’re giving you new ways to develop and manage your creatives, making it easier for you to show your customers more relevant ads in more places.

YouTube–you automatically qualify to promote your app in two new YouTube placements when you have at least one landscape image and one video. The first placement is on the YouTube homepage feed, and the second is on in-stream video.
Ad groups–starting later this month, you can set up multiple ad groups in the same campaign and tailor the assets in each ad group around a different “theme” or message for different customers. Learn more.
Agency partnerships–we’re teaming up with 8 trusted agencies including Vidmob, Consumer Acquisition, Bamboo, Apptamin, Webpals Mobile, Creadits, Kaizen Ad and Kuaizi to help you manage creatives end-to-end, from design to reporting.

Monetize more easily

The second piece to building a profitable apps business is creating a sustainable revenue stream. In other words, you need to keep users engaged with your app, while still monetizing it effectively, which can be tough to balance. That’s why AdMob is investing in automated solutions to help you earn more from your app while delivering a great user experience.

Last year we announced a new monetization model called Open Bidding that helps you maximize the value of every impression automatically. Since then, dozens of developers have joined the beta and are seeing meaningful revenue lift, including Korea-based game developer Sticky Hands.

“We’re really excited about Open Bidding. In one month, revenue and ARPDAU have grown by 14% and 15% respectively, and we expect them to keep climbing as more demand sources come online. What’s even better is that we’re spending almost no time managing it.“
– Minu Kim, CEO of Sticky Hands

In addition to the revenue lift, Open Bidding offers simplicity and time savings compared to traditional mediation–fewer SDKs means less time spent on integrations and more stability for your app. Stay tuned, as we’ll be expanding the program to all publishers later this year.

In the meantime, here are a few more ways AdMob can help you grow your overall app revenue and protect user experience more easily:

Image search is a robust new search tool that helps identify and remove bad ads across every size, campaign, and rotation, using just a screenshot of the ad. Learn more.
Maximum ad content rating can prevent inappropriate ads from being shown to young users. Learn more.
User metrics, such as daily active users and average session time, will be available soon in a new dashboard card, so you can quickly see how changes to your monetization strategy (e.g. adding a rewarded ad) impact key indicators of user engagement. These insights can help you optimize the lifetime value of your users across all your revenue sources – ads, in-app purchases, and commerce. Learn more.

Source: Official Google Webmasters Blog

Google Marketing

Gathering Insights In Google Analytics Can Be As Easy As A-B-C

April 15, 2019 by Taylor Reaume

Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact that mobile searches for “best earbuds” have grown by over 130 percent over the last two years. (Google Data, US, Oct 2015 – Sep 2016 vs. Oct 2017 – Sep 2018. ) To keep up with this curious customer, marketers are putting insights at the center of the strategy so that they can understand customers’ intentions and deliver a helpful, timely experience.

In our new guide about linking Google Analytics and Google Ads, we explore the broad range of reports available in Analytics. These reports give you crucial insights about the customer journey that can then be used to inform your campaigns in Google Ads. Here’s what you should know about the A-B-Cs of reporting.

Acquisition reports

How did your customers end up on your site in the first place? Acquisition reports answer this question, offering insights about how effectively your ads drive users to your site, which keywords and search queries are bringing new users to your site, and much more. This video gives you a quick overview of how Acquisition reports work.

Behavior reports

How do you users engage with your site once they visit? Behavior reports give you valuable insights about how users respond to the content on your site. You can learn how each page is performing, what actions users are taking on your site, and much more about the site experience. Learn more about behavior reporting here.

Conversion reports

What path are users taking towards conversion? Conversion reporting in Analytics gathers valuable insights about those actions that are important to the success of your business—such as a purchase or completed sign-up for your email newsletter. Goal Flow reports help you see how a user engages as they move toward a conversion while Ecommerce reports are specifically designed to deliver insights for sites centered around purchases.

Reports open up a world of actionable insights that help you deeply understand and then quickly enhance a customer journey that is more complex than ever.

Missed the other posts in this series? Catch up now to read how creating effective campaigns for the modern customer journey can be achieved by bringing Google Analytics and Google Ads together.

And, download our new guide and learn how getting started with these reports is easy as A-B-C.

Source: Official Google Webmasters Blog

Google Marketing

Google Analytics And Google Ads: A Powerful Pairing

April 2, 2019 by Taylor Reaume

Today’s customer journey doesn’t follow a standard path—it’s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices—and marketers are looking for ways to deliver experiences that meet consumers’ rising expectations. For many marketers, the solution lies in gaining a deeper understanding of the customer journey. The integration between Google Analytics and Google Ads helps you accomplish this.
Once linked together, Google Analytics and Google Ads form a powerful partnership—and our new guide explores the ways this integrated solution can help you unlock deeper insights, create smarter marketing, and drive better business outcomes.

Insights-driven marketing

Linking Google Analytics and Google Ads put your insights and ad creation side by side, helping you better understand how effectively your ads are leading to conversions. You can then adjust ad creative based on these insights, delivering informed marketing that leads to more conversions.

Optimized bidding

Once you link Google Analytics and Google Ads, you can access a new set of reports about your Google Ads campaigns right in your Analytics account, helping you better understand what happens after a customer clicks an ad. For instance, you might find that certain keywords are leading to more conversions—and now you can focus your bidding on those high-performing keywords.

Customized messaging

When Google Analytics and Google Ads are working together, you can share Analytics audiences with Google Ads to deliver messaging tailored to different groups of customers. For instance, you can make an audience of users who filled a cart on your website but abandoned their cart before completing a purchase. You can then create a campaign in Google Ads and focus it on these cart abandoners—driving more conversions in the process.

Advanced machine learning

Machine learning-powered capabilities in Analytics answer important questions about your audience. For instance, you can ask Analytics questions in a plain language such as “How much time on average are mobile users spending on my site’s homepage?” and get an answer back quickly. You can also use machine learning to find a list of your most valuable customers with Smart Lists—then dynamically adjust your Google Ads campaigns to reach these customers.

Source: Official Google Webmasters Blog

Ecommerce Marketing | Google Marketing

Enabling A Safe Digital Advertising Ecosystem

March 14, 2019 by Taylor Reaume

Google has a crucial stake in a healthy and sustainable digital advertising ecosystem—something we’ve worked to enable for nearly 20 years. Every day, we invest significant team hours and technological resources in protecting the users, advertisers, and publishers that make the internet so useful. And every year, we share key actions and data about our efforts to keep the ecosystem safe by enforcing our policies across platforms.

Dozens of new ads policies to take down billions of bad ads

In 2018, we faced new challenges in areas where online advertising could be used to scam or defraud users offline. For example, we created a new policy banning ads from for-profit bail bond providers because we saw evidence that this sector was taking advantage of vulnerable communities. Similarly, when we saw a rise in ads promoting deceptive experiences to users seeking addiction treatment services, we consulted with experts and restricted advertising to certified organizations. In all, we introduced 31 new ads policies in 2018 to address abuses in areas including third-party tech support, ticket resellers, cryptocurrency and local services such as garage door repairmen, bail bonds and addiction treatment facilities.

We took down 2.3 billion bad ads in 2018 for violations of both new and existing policies, including nearly 207,000 ads for ticket resellers, over 531,000 ads for bail bonds, and approximately 58.8 million phishing ads. Overall, that’s more than six million bad ads, every day.

As we continue to protect users from bad ads, we’re also working to make it easier for advertisers to ensure their creatives are policy compliant. Similar to our AdSense Policy Center, next month we’ll launch a new Policy manager in Google Ads that will give tips on common policy mistakes to help well-meaning advertisers and make it easier to create and launch compliant ads.

Taking on bad actors with improved technology

Last year, we also made a concerted effort to go after the bad actors behind numerous bad ads, not just the ads themselves. Using improved machine learning technology, we were able to identify and terminate almost one million bad advertiser accounts, nearly double the amount we terminated in 2017. When we take action at the account level, it helps to address the root cause of bad ads and better protect our users.

In 2017, we launched new technology that allows for more granular removal of ads from websites when only a small number of pages on a site are violating our policies. In 2018, we launched 330 detection classifiers to help us better detect “badness” at the page level—that’s nearly three times the number of classifiers we launched in 2017. So while we terminated nearly 734,000 publishers and app developers from our ad network, and removed ads completely from nearly 1.5 million apps, we were also able to take more granular action by taking ads off of nearly 28 million pages that violated our publisher policies. We use a combination of manual reviews and machine learning to catch these kinds of violations.

Addressing key challenges within the digital ads ecosystem

From reports of “fake news” sites, to questions about who is purchasing political ads, to massive ad fraud operations, there are fundamental concerns about the role of online advertising in society. Last year, we launched a new policy for election ads in the U.S. ahead of the 2018 midterm elections. We verified nearly 143,000 election ads in the U.S. and launched a new political ads transparency report that gives more information about who bought election ads. And in 2019, we’re launching similar tools ahead of elections in the EU and India.

We also continued to tackle the challenge of misinformation and low-quality sites, using several different policies to ensure our ads are supporting legitimate, high-quality publishers. In 2018, we removed ads from approximately 1.2 million pages, more than 22,000 apps, and nearly 15,000 sites across our ad network for violations of policies directed at misrepresentative, hateful, or other low-quality content. More specifically, we removed ads from almost 74,000 pages for violating our “dangerous or derogatory” content policy and took down approximately 190,000 ads for violating this policy. This policy includes a prohibition on hate speech and protects our users, advertisers, and publishers from hateful content across platforms.

Source: Official Google Webmasters Blog

Best Life Hacks | Reputation Marketing | Web Marketing

I Bought a Heat Press For T-Shirts

March 13, 2019 by Taylor Reaume

Do you like making personalized gifts for family and friends? Do you ever think about going into business for yourself? If you are creative person and enjoy making gifts for loved ones, read on.

I recently purchased a heat press to gift the people in my life with something they could treasure for a long time. A handmade gift always tugs at the heartstrings. It makes the statement that the receiver is important enough to the giver to spend valuable time making a gift they hope will be loved.

What types of gifts can be made using a heat press?

Is someone you know having a baby soon? Will a birthday or anniversary celebration be coming up?

Consider these ideas.

Baby bags, tote bags, cosmetic bags, handbags
Wooden plaques or farmhouse-type signs
Pillowcases — either for the bedroom or a throw pillow for the living room
Mugs and cups
Clothing items — T-shirts, sweatshirts, children’s and baby clothes
And much more….

Custom-made Baby Onesies

I have started a tradition. Whenever someone I know has a baby, they get a custom baby onesie. I just purchase plain baby onesies in bulk and have them on hand for when they are needed.

DIY Cushions, Throw Pillows and Pillowcases

Create your own cushions and throw pillows. No longer are you limited by what you can find in the stores or online. If you enjoy theme decorating and have difficulty locating just the right pillow or cushion, make your own with a heat press.

Decorating a nursery becomes much easier when using a heat press. Anyone would love to get a handmade baby gift like this. Who knows, it could become an heirloom to be handed down to future generations.

It is very easy to find blank pillowcases in all sizes, shapes, and colors.

Personalized Tank Tops and T-Shirts

I have made dozens of t-shirts with my heat press for gifts for friends and family. They look terrific when done and are very easy to make. It can be more complicated when working with different colors, but the finished product is worth the effort.

Custom Coasters

These would make a great shower or wedding gift. Using sublimation transfer and heat, they can be applied to ceramic coasters. It is a great way to give a personalized gift to a bride and groom.

Slice Tool Project

You can use different tools and features available with your cutting machine, which is a separate purchase from the heat press. A slice tool means you can cut one design element out of another. For example, cut a name into a heart design.

Layered Heat Transfer Vinyl

This is a terrific way to make a unique t-shirt. Layering vinyl adds more dimension and complexity to a design, making it look so much neater. It will impress the person who receives it.

Tote Bags

Totes are a great gift idea you can make with a press. Another idea for a baby or wedding shower, personalize the tote and fill it with appropriate things for a baby or a new bride. I guarantee it will be a hit.

Banners

You can press on all different sorts of materials, including cork. Heat transfer vinyl allows the vinyl to adhere better to the material. Adhesive vinyl works too, but heat transfer vinyl lasts longer and won’t curl around the edges.

Personalized Mugs

You cannot go wrong when gifting a personalized mug. They make the perfect Christmas, birthday, or any occasion gift. A mug would also be a terrific gift for a bride and groom.

Now that you have ideas of what to make with a heat press, let’s discuss the machine itself.

The MPress Heat Press Transfer Machine 15″ x 15″

It is durable, easy to use, and makes it simple for you to create the perfect gift or start a new business!

It is an entry-level machine allowing you to transfer your own printed images with heat transfer paper, your own vinyl heat transfer, and your rhinestone transfer. With this press, you can customize anything — mousepads, ceramic tiles, coasters, linens, clothing, anything you want.

The heat press works great in commercial and domestic settings both and can perform any size job with durability. The “strong handle” design allows for sturdy and easy operation. When pressed down, it has industrial strength, pressure, and even temperature to the surface, which guarantees the transfer to remain on the garment for a long time.

It not only is easy to operate but offers professional results. Any gift you make using the press will make a lasting impression.

Here are some features of the heat press.

Heat plate with non-stick coating prevents scorching or burn marks and offers even pressure.
Consistent temperature guaranteed with a sturdy heating board equipped with a range of heat coils.
Easy to operate, with an open and close “strong handle” with a spring-loaded assist.
Adjustable pressure knob, full range.
Time control and digital temperature.
Heat-resistant silicone pad, able to handle high temperatures.

Specifications of the heat press:

Heat Platen Size: 15″ X 15″ with a Non-Stick Coated Heat Platen
Heat Press Style: Clamshell shape
Temperature Range: From 0 to 400 °F
Time Control: From 0-999 Second
Power: 1400 Watts
Voltage: 110V, standard US and Canada
Shipping Weight: 64 pounds

Forever Digital Transfer Applications Technology

You can now produce self-weeding transfers in metallic, white, or neon colors without a special toner or cutting and weeding. With the new and innovative material, weeding of the flex foils is no longer needed. This system offers the chance of fast production cost-effectively without the need for an expensive plotter or printing system.

Features:

No weeding or cutting
Low substrate application temperatures of 212 °F-320 °F or 100-160 °C
Allows printing on almost all fabrics & hard surfaces, such as nylon, polyester, cotton, blended fabrics, paper, wood, polypropylene.
Not compatible with Samsung/Xerox laser printers, but perfect for desktop black/white or CMYK, Laser/LED Printers.
Washable up to 40 °C or 104 °F
Complex graphics and fine details transferable without problems
Beneficial time savings
Impressive design and motive possibilities, such as vintage, used look, fashion, vectors, etc.
It is available in two sizes, 11” x 17” and 8.5″x 11″

If you enjoy the creative arts and love giving thoughtful and imaginative gifts, perhaps a heat press is an item for you to try. This would also be an excellent idea for families to create gifts for grandparents, aunts, uncles, and other important people in their lives.

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