Santa Barbara Marketing Made Easy

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Santa Barbara marketing firm with 100’s of testimonials…

If you are looking for Santa Barbara marketing services, Search Engine Pros are a local Santa Barbara marketing agency that helps local businesses generate awareness for their products and services.  This article submits a few reasons why it is critical to start marketing your Santa Barbara, Ca web site.

Grow your web presence. One campaign at a time.

1. Over 81% of consumers are now making purchasing decisions online. What that means to small businesses marketing Santa Barbara, Ca web sites is that this work is no longer optional. It’s critical to find someone you can trust to help with online target marketing.

2. Higher traffic levels means more phone calls. More phone calls means more sales. More sales means more love and happiness. Well not exactly but you get the point. End result? A bigger bottom line and more revenue for your company. That’s what online target marketing is all about. Marketing Santa Barbara, Ca web sites is crucial in today’s fast moving e-business climate.

3. Marketing Santa Barbara, Ca web sites is an excellent idea because of the potential for recouping dollars spent on building traffic. Web marketing and seo are a long term investment. What is the first thing an investor considers when buying a web site? The traffic levels!

Santa Barbara Web Marketing Team Testimonials
Santa Barbara Web Marketing Team Testimonials

Google’s mission is to organize the world’s information and make it universally accessible and useful. The SEO’s mission is to organize the client’s information and make it robotically accessible and profitable.

SEO is broken into two distinct buckets: “on page” factors and “off page” factors. On page factors include such items as: a website’s crawl-ability, internal linking, keyword selection and placement, meta tags, etc. Off page factors (which are far more important) include building link popularity (inbound links) into your website. There are over 250 factors that determine whether your website will rank on high on Google.

Marketing Santa Barbara, CA web sites via article marketing is likely to be one of the best strategies you can pursue. Article marketing is often referred to as educational marketing. If you have been looking into web site marketing, Santa Barbara, Ca – Search Engine Pros can help.

content strategy

Get Your Online Marketing Plan Ready For The Holidays

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Can you believe it? The holiday season is here, though it seems like 2014 just started. From the team here at Search Engine Pros, we’d like to take a moment to wish you a happy Thanksgiving, and a prosperous and safe holiday season.

For the companies out there, you likely know that it’s time that you start planning for holiday marketing. With an economy that is finally back on an upswing, it’s expected that this could be a record quarter for sales as we finish out the year. That is why it’s important that your business has a dedicated web presence this holiday season. If you don’t, then you’ll be missing out on valuable clients and an increase in customers during a golden time of year to do so.

If your current online campaign is leaving you with something more to be desired, then there is no time to waste. With a search marketing team on your side, you’ll be able to get back in the game and earn more recognition for your company.

When it comes to working with a web marketing company for the first time, you may not be familiar with what to expect. Here are some of the services that an online marketing team will provide you with.

Holiday Marketing Plan

A Personalized Website = 24/7 Employee

First impressions mean everything when it comes to your online presence. That is why it’s imperative that you have a fully personalized website that makes a lasting impression on your clients.

In order to implement a personalized website, you’ll need a marketing group that can provide you with top web design ideas. Your web design needs to be something that works best for you and that really shows off your company’s personality.

In addition, your website should also be optimized for future growth as well. The internet is always changing and the way people look for information is as well. Therefore, your web marketing approach should include a strategy to ensure that your site will last for years to come.

By building trust with your customers through your website, your marketing plan will be much more effective to build from.

A Diverse Marketing Plan

Having just a website isn’t going to be enough to get the type of sales that you are looking for. It’ll help, but you’ll also need a diverse marketing plan that uses a variety of different methods.

With an SEO marketing plan, you’ll be able to rank higher in search engine results provided by Google, the largest search engine on the web. With social media marketing, you can target customers on sites like Facebook, Twitter, Google+, and more.  Email marketing and list building are also essential elements to your long term success.  The more that you build as an online presence, the more successful your marketing approach will be. Keep this in mind as you look for a marketing agency to assist you, and make sure that they have a comprehensive approach.

Diligent Customer Care

Working with a marketing service that you can trust will hopefully go well right out of the gate and everything will be smooth. But because we all know that business has plenty of variables, you never know what’s going to happen. That’s why it’s important to work with an agency that promises diligent customer care. There is no telling what obstacles that you may come across, which is why it’s vital that you work with a team that is ready to take on additional challenges with you. A reputable marketing company will evaluate what is working and what is not, and then help you make adjustments accordingly to better implement your strategy.

Happy Thanksgiving

As the year comes to a close, we’ve had the chance to look back and realize how grateful we are and how much we appreciate everyone who has supported the growth of Search Engine Pros over the years.  Many, many thanks to our wonderful clients for your continued trust in our team.   Thank you to our dedicated staff for your exceptional focus, drive and determination. Your contributions make a real difference every year.

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  • Q: Why is web marketing more important than traditional marketing during the holidays?
  • A: Black Friday was once thought to be something that was worth going out for in order to get great deals on things. However, with so much chaos that ensues every time, people are now starting to opt for more online purchases. That is why you need to ensure that you are online for people to find when they are looking for ways to beat Black Friday madness.
  • Q: Why is web marketing a better investment than physical mailers or advertisements?
  • A: When you use web marketing, you are building multiple different avenues to keep in contact with your clients.  With an investment into online marketing, you can build email lists and social media accounts, which then will make for even more cost-efficient marketing in the future.
  • Q: How long does web marketing stay relevant?
  • A: It doesn’t look like the internet is going anywhere, so it’s safe to say that your online marketing approach will be relevant for years to come. By getting a head start on your online marketing, you’ll be able to get ahead of the curve and stay relevant for years to come.

About Search Engine Pros: Search Engine Pros is a Santa Barbara web marketing firm specialized in online marketingSEO marketing, PPC (Pay Per Click Google Adwords) and SEO/web designVisit the website and Facebook page or call 800-605-4988 for more information or to request a copy of 101 Ways to Drive Traffic.

Big budget results. Small budget costs.

Step 1. Design a site that captivates, informs and motivates customers to action.
Step 2. Develop a content publishing plan detailing specific steps to success.
Step 3. Delegate execution to a team with a strong track record for success.

Ready to get started?  Fill out this form to receive a free website analysis and rank report.

Smile, It’s Contagious!

Noozhawk Reviews Search Engine Pros & SBBE

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Craig Allen: Santa Barbara Business Expo a Resource Gold Mine for Business Owners

NOOZHAWK – The Second Annual Santa Barbara Business Expo (SBBE) will be held from 8 a.m. to 2 p.m. Saturday at Fess Parker’s DoubleTree Resort, 633 E. Cabrillo Blvd.

The 2013 expo brought in more than 175 attendees, the majority of whom were local business owners. The overall impression expressed by attendees was the high level of professionalism, the warmth and attentiveness they received from the exhibitors, and how much they learned from the speakers.

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This year’s expo is expected to draw more than 500 guests, most of whom will be local business owners, business leaders and entrepreneurs seeking to increase their visibility and profitability.

The SBBE is an interactive business convention designed to provide business owners, entrepreneurs, students and consumers the tools and resources to connect, learn and network. The expo has been designed to facilitate this dynamic activity with a careful selection of speakers and exhibitors, as well as the overall expo layout and program. The expo is a Business-to-Business (B2B) event, as well as one that enables the local business community to become aware of the resources that are available.

The SBBE was founded and is directed by Sandy and Gino Goe, local business owners and entrepreneurs who have a vision and mission to bring the business community together by encouraging collaboration, improving profitability and encouraging social responsibility by giving back to the community. The Executive Planning Team consists of local business owners and professionals who share in the vision and desire to serve.

All types of businesses are welcome. Both men and women entrepreneurs and large and small businesses will benefit from the dynamic speakers, the programs and the overall expo floor complete with tables for successful networking with like-minded business owners.

The second annual SBBE will bring together some extraordinary keynote speakers, authors and service providers, all to help business owners improve their online presence, while benefiting Hope Refuge. These keynote speakers will address a wide array of especially challenging topics all business owners face, and will include:

» Sloane Reali (The Power of Voice)

» Gary Kravetz (Executive Search)

» Patty DeDominic (Leadership, Stewardship & Impact)

» Ellen Reid (How to Be an Expert in Independent Publishing)

» Taylor Reaume (How To Rank Your Web Site by Helping Others First)

» Melissa V. Moreno (Start-Up Funding 101)

» Calla Gold (Using Online Networking to Increase Your Off-line Networking Results)

» Nick Cavarra (Effective Social Media: The Five Top Channels)

» Ernie Halter (What Is Crowd Funding and Why Is It Important in Today’s Marketplace?)

» Robin Eschler (Funding Options for Small Business)

» Devon Johnson (Loan Fund Manager — Small Business Loan Fund)

Attendees will find expert solutions for some of the most frustrating aspects of developing an effective online marketing strategy. The expo will, in addition to the featured speakers, provide extensive guidance on key marketing trends; emerging web technologies; best business practices; business services for business owners and entrepreneurs offered by exhibitors; on-site headshots by Linda Blue Photography; professional fashions and accessories; an author’s showcase; growing business relationships in Santa Barbara; local resources for financial, personal and professional needs; and strategies for connecting with prospective clients within the community. Business owners, professionals and entrepreneurs will find actionable intelligence that will directly address some of the most challenging issues we all face when building our online presence.

 learn more about how a web site marketing strategy can help your company grow

“Business owners today are struggling with their web strategy, and attending this event will help them take their businesses to the next level,” according to Taylor Reaume, one of the keynote speakers featured at the expo and founder of Search Engine Pros.

“My speech will stress the importance of adding value to others first, and being a helpful resource to others around you. There are many ways to add value to people around you. For example, business owners can create educational top 10 list articles, sharing remarkable statistics and time-saving resources, and connecting their audience with trusted partners.

“Adding value to people will naturally increase the numbers of hyperlinks, or ‘votes,’ for the business owner’s web site. If the business owner can successfully increase the number of hyperlinks pointing into their website each month, they will see a direct correlation with the increase in their Google rankings.”

Admission fees (general admission and students) are $10 per person, and include access to all exhibits, author showcases and the art show. VIP Seminar tickets are $125 per person, or $195 for two. VIP access includes all areas available to general admission ticket-holders, plus entry into the exclusive stage area, which includes keynote speakers, workshop style presentations, refreshments and a VIP gift bag.

Santa Barbara Events For Business Networking In April

Raffle tickets will be sold to benefit Hope Refuge, whose vision is to provide a refuge for American girls rescued out of the sex traffic industry in California. The Goleta-based organization is raising funds to acquire a facility to set up a home. All proceeds from the raffle will be donated to Hope Refuge, and additional donations can be made at the expo.

The Hottest SEO Tips for 2014

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If your business isn’t increasing its customer base each month, you might have an SEO (Search Engine Optimization) problem. SEO is how your company gets found on the web. At Search Engine Pros we offer personal and ethical search engine optimization. Over 81% of consumers make purchasing decisions online. What that means to your business is that SEO is no longer optional.

When consumers use keywords to search for products or services similar to yours, your company will benefit by appearing at the top of their results. With that in mind, here are some of the hottest SEO tips for 2014 you can use to help your business grow:

  • Using The Three “Pillars” of SEO: According to Entrepreneur.com, effective SEO has three pillars – links, content and social media. Content attracts the attention of your target demographic, social media gets the word out to a wider audience about what you do, and links from other sites help build the credibility of your business. These elements must be incorporated into an ongoing SEO strategy that is consistently working to keep your website fresh, relevant, and dynamic.
  • Mobile Optimization is Rising: As more and more consumers turn to mobile devices to perform their search functions, businesses will need to have a responsive website as well as a mobile content strategy. 
  • Social Matters: Google is increasing its monitoring of social networks to look for mentions of your brand, product, service, or content. Having Facebook posts and “links” that circle back to your blog will help to capture Google’s attention.
  • It’s All Relevant: Businesses can’t just increase the amount of content and social media they use to promote their brand; it must be relevant to members of their target audience in order to make them take notice, click, share, or visit the website for further information. 
seo tips

Search Engine Pros offer a wide range of quality online marketing solutions, all designed to give your business the very best possible return on investment. We can provide an All-In-One Plan to cover every aspect of your SEO process or help with specific areas with our PPC Pro (pay-per-click), SEO Writer Pro, or Social Media Marketing Pro.

Curious to learn more about your business that can benefit from a cutting-edge web strategy? Search Engine Pros Founder, Taylor Reaume, will be presenting at the 2014 Santa Barbara Business Expo which will be held at The Fess Parker DoubleTree Resort, 633 E. Cabrillo Boulevard on Saturday, April 5 from 8:00 a.m. to 2:00 p.m.

Social Media Marketing on St. Patrick’s Day

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Although marketing is a year-round endeavor opportunities sometimes come along that you shouldn’t miss. Associating your business with a holiday can increase your chances of search engine optimization. Many consumers are searching for variations of “St. Patrick’s Day” key phrases on Google, and this presents a unique opportunity to catch their eye and lead them to your web site. Social media tie-ins can be used by both B2B and B2C marketers. Here are some tips for marketing your business with social media on St. Patrick’s Day:

  • Expand Your Reach: Don’t stop at posting a nice blog about how your business ties in with the holiday. Post a Facebook update and photo with a link to your article, Tweet about it, send it to your Google+ circle, and find a great picture to link to it on Pinterest. Social media content that includes mention of a holiday helps increase engagement with your target audience, and don’t forget the hashtags!
  • Make It Relevant: Social media is a conversation that should not just be about your business. Make it relevant to your target audience. Offer a useful tip, insider info, or short piece of news that helps your audience use your product or service more effectively and you will increase engagement and improve the potential for sharing.
  • Build on What’s Happening in Your Community: If your target market is in a community that has a big St. Patrick’s Day parade or celebrates the holiday in some other way, try to find a way for your marketing to build on that. For example, a sign company could post about the best signs in the St. Patrick’s Day parade or a florist might write about the perfect flowers for a St. Joseph’s Day table.
  • Content Marketing Works: A constant stream of relevant information is required from your business to stay top of mind, generate top search engine results and drive website traffic. Be straightforward, encourage sharing, and tell audience members what action you want them to take.
  • Social Media Works for B2B and B2C: Don’t think that your business can’t use social media because of who your customers are. Although it might seem more obvious for B2C to work ideas around a holiday, that doesn’t leave out the B2B marketers entirely. Think about what the holiday represents and how it ties in with what your customers need. Sending holiday greetings with valuable information is both powerful and effective.  Most businesses are leaving out the “valuable” part – make sure you are adding value with your content.
Social Media Marketing

In order to rank well on the internet’s largest search engines, your social media sites must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

Successful businesses today are creating remarkable content for their blog, and re-purposing the content to their social media channels.  By consistently adding value to your target audience, you’ll stay top of mind, and increase loyalty levels.

Search Engine Pros can help your company utilize social media more efficiently to achieve its internet traffic and revenue goals. Marketing your business effectively with social media will increase the number of coins in your pot o’ gold!

Holiday Marketing Online

Lunch & Learn e-Marketing Every Friday

Lunch & Learn e-Marketing Every Friday

SUMMARY: Business owners in Santa Barbara now have an opportunity to learn how to market their businesses every Friday in downtown Santa Barbara.

SANTA BARBARA, CA – September 26th, 2013 – Business owners in Santa Barbara now have an opportunity to learn how to market their businesses online every Friday at lunch. Lunch and Learn e-Marketing is a web marketing seminar presented by Taylor Reaume, founder of Search Engine Pros, a Santa Barbara marketing agency.

The meeting is aimed at small business owners wanting to learn more about online marketing and social media strategy on the web. One attendee’s web site is selected at random for a group web site review. The other attendees analyze the web site and offer objective advice.

“Lunch & Learn e-Marketing is a unique opportunity for local business owners to expand their knowledge of web marketing and learn advanced search engine optimization strategy,” said Taylor Reaume.

The event takes place every Friday 12:30pm-2pm at Verde Restaurant located at 532 State Street. Attendees pay $20 and get a lunch and one drink.

Discover valuable web marketing secrets to help you outrank your competition on Google. Bring your questions, business cards and laptop (optional). Leave with a full stomach and clarity/sanity on 2013 web strategy and web marketing options. Attendees participate in a live web site review and offer constructive feedback as part of the group. It’s educational. It’s informative. It’s delicious. Find out if your web site is winning the race to the top of Google. Open to everyone!

Topics Of Discussion include:

• Online Marketing
• SEO Article Packages
• Social Bookmarking
• Social Media Marketing
• All Inclusive SEO
• Local Search & SEO Packages
• Video Marketing
• Blog Creation
• Blog Commenting
• Blog Reviews
• Forum Posting
• Multilingual SEO
• WordPress Web Design
• Web Directory Submission
• Keyword Research
• Website Management and Marketing
• Website Marketing Strategies
• Search Engine Optimization
• SEO friendly Web Design
• Google Adwords PPC
• Press Release Distribution

DOWNLOAD FLYER and RSVP HERE
About Search Engine Pros: The Search Engine Pros are a team of advanced Santa Barbara marketing professionals specializing in ethical, economical and effective search engine optimization. As seasoned web architects, they offer affordable search engine optimization and internet marketing packages that bring natural rankings in the organic search engine results. The Search Engine Pros team is comprised of an all star cast of forward thinking web professionals. They help corporations, authors, consultants and small businesses setup cutting edge websites and develop a strong presence online. Their primary business focus is generating more traffic for your web site. Come pick up invaluable tips, network with locals and learn how to increase your web site traffic!

Please call 800.605.4988 or email via our contact form at https://www.thesearchenginepros.com/contact-us/ or by emailing taylor [@] thesearchenginepros.com prior to attending to reserve a seat/ensure we have enough room. You can also send a text message to Taylor at 805-453-9674.

IF YOU ARE A MARKETER: Fellow marketing consultants and web designers are welcome to attend this meetup group provided they agree to post a public Facebook post with a link to our meetup page on the day of the event.
Facebook: https://www.facebook.com/thesearchenginepros
Google+: https://plus.google.com/103311981304941878108/

Marketing Strategist Taylor Reaume to Speak at Santa Barbara Business Expo

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NOOZHAWK.COM – SANTA BARBARA, CA – 4/8/2013 – The Santa Barbara Business Expo brings together the brightest local business minds. Attendees will learn about the latest marketing trends, business tools, emerging web technologies and best practices in business. Speakers will provide valuable, practical insight about efficiency, purpose and direction.

Taylor Reaume

Local marketing strategist Taylor Reaume is wearing several hats this year as the expo’s website designer, social media director and speaker.

“Many business owners are resistant to change,” said Reaume, owner of Search Engine Pros, a Santa Barbara Internet marketing firm. “However, neglecting a business marketing strategy is the kiss of death, as invariably those businesses will be outranked by competitors, while those who adapt to the future will thrive.”

In 2013, marketing companies have started broadening the scope of their marketing services to include SEO and social media. With Google being such a large part of the marketing mix today, marketing agencies whose core focus is SEO marketing are emerging as particularly attractive to business owners.

“Business owners are finding that they must execute swiftly, all at once, on a series of complex writing tasks to be successful with search marketing,” Reaume said. “Bewildered business owners are arduously blogging with little traction because their web strategy lacks a ‘connected’ approach. The cost of hiring and teaching an in-house employee is simply not cost-effective for most businesses. The number of hours required to learn this stuff is staggering.

“A connected, well-rounded web strategy over a one-year period will earn those rankings from Google, naturally. It takes time and focus. Search engines are the new yellow pages and rankings are the holy grail of marketing today. We explore the subtle nuances of your brand, USP, how you’re different, and promote you carefully and consistently every month. The highly custom blogs, press releases, Facebook posts, social media links, local directory submissions, email newsletters, etc., are all pivotal for a successful strategy. 

“Our Accelerator e-marketing plans offer a winning strategy that combines the best of the best, highly effective, lowest-cost Internet marketing tactics today. The 2013 marketing battlefield is even fiercer than last year. Let’s coordinate and launch our marketing arsenal to protect and increase your market share. Book a lunch date with me by connecting on my personal Facebook page.”

According to Taylor, building a business today is a matter of time and human resources, working smarter not harder. There are dozens of zero-cost ways to build a business through the internet, and it is simply a matter of knowing how to tie them all together into a unique strategy. Finding the time to learn, and then finding the time to execute consistently is proving difficult for most businesses. It is crucial to stay consistent with your marketing every month because success builds exponentially, and consistency is the secret sauce for brand building (and strong ROI).

As a premier sponsor of the event, Reaume will be speaking at the event and offering live website critiques. Reaume walks the talk and has built a successful Santa Barbara marketing company through educating and empowering locals at his weekly Santa Barbara Web Design and SEO Workshop (offered Thursdays from 5:30 to 6:30 p.m. at 629 State St.). Reaume covers topics such as Google Adwords strategy, WordPress design, search engine optimization (SEO), SEO campaign management, branding consulting and social media marketing.

“Web marketing and social media are the lowest-cost tools for building a business today,” he said.

The Santa Barbara Business Expo will be held from 9 a.m. to 2 p.m. Saturday, April 20 at Fess Parker’s DoubleTree Resort, 633 E. Cabrillo Blvd. Click here for more information.

NOOZHAWK.COM ARTICLE:

Social Media Updates: 7 Factors You Must Consider

Social Media Updates: 7 Factors You Must Consider
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It’s educational. It’s Informative. Join Us!
What: The Monday SEO workshop is a group of local business owners talking about how to generate more leads from their website via Google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.  When: Monday Nights 6pm-7pm Where: 112 W. Cabrillo BLVD Santa Barbara, CA 93101 More info: RSVP HERE
What’s The Topic This Week?
  Social Media Status Updates: 7 Factors You Must Consider Social media marketing is a powerful platform for brand awareness.  Getting customers to know, like and trust your brand can seem like walking a tight rope and juggling bowling pins sometimes.  With each passing year, the noise level on the social media marketing landscape increases.  How do we stand out and get our message heard without being annoying or losing followers?  Here’s a few tips that may help.  1. Clicking like on every single status update.   Be careful not to over communicate.  In May 2010, Facebook added privacy controls and streamlined its privacy settings, giving users a few additional ways to manage status updates and other information that is broadcast to the public News Feed.  Among the new privacy settings is the ability to control who sees status updates: Everyone, Friends of Friends, or Friends Only. Facebook took it one step further and now allows users to hide each status update from specific people as well.   However, (here’s where the bulk of my research time was consumed or this article) a user who presses “like” or comments on the status update (or photo) of a friend cannot prevent that action from appearing in the news feeds of all the users’ friends, even non-mutual ones. It is simply not possible to prevent it, despite all the misinformation on the web.  2.   Use Quotes:  Another good way of starting out status updates is with quotes. Do a search for some quotes of interest and schedule these to go out in your time line. Make sure they are remarkable and have a universal appeal to them.  Personal development ones are great and also quotes by famous people. Here’s one I just found in the as an example: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” — Aristotle.  There are thousands of these all over the Internet that you can use.   3.  Not Engaging Online: It’s not about you, it’s about your audience. Ask questions and incite participation.  Create posts that engage your audience.  For example, visit the many Q and A sites on the web, and discover what kinds of questions people are asking.  Which is more powerful, the question mark, or the exclamation point?    4.  Don’t just broadcast; listen: All people need is a good listening to. Visit the pages of your complementary business categories, and support those posts by helping to keep the story alive and posting a meaningful, helpful comment.  For example, if you’re a realtor, you might try following a few mortgage people social media streams, and provide positive helpful responses.  5.  Closed Ended vs. Open Ended: Learn about the difference between open ended and closed ended status updates. An open-ended question requires an answer greater than a single word or two. A closed-ended question can be answered with a simple “Yes,” “No,” or other very simple answer.   A response to your status update shouldn’t require a huge time investment.  Ask questions that elicit short responses that don’t require a huge time investment.   Bad example:  Me: “Do you think online marketing is effective?” 
Them: “Yah.”  Good example: Me: “What has been the most effective marketing for you this year”  Them: “The most effective for me has been a combination of SEO and PPC!” *This question is vague enough and open to interpretation in many ways, so those that respond will not potentially feel embarrassed about their response.  Bad example: Me: “Tell me why you think social media is the future of marketing” Them: “Huh?” *Too complex, too much thought required to respond and too much potential to sound unintelligent. Another technique that can help you get specific information and a lengthier answer is to ask a closed-ended question followed up with “Why?” or “How?”  For example, if I want to know whether I might find a local kick boxing class, I can ask someone who took it.  Then I could follow up with “Why?” or “How?”  Me: “Did you like that kick boxing class?” Him: “Nope.”  Me: “Why not?”  Him: “Oh, well, it was a lot of kicking and my legs got really soar and eventually I had to go see the doctor!”  6.  Make use of humor:  Don’t be all business. Find classy, relevant, humorous, entertaining photos and post them on your stream occasionally. Theodore Roosevelt said, “People don’t care how much you know until they know how much you care.”  Quite frankly many people don’t care until you have built a relationship with them.  Engage. Educate. Entertain.  Don’t forget to entertain people!  Two quotes come to mind: “The shortest distance between two people is laughter!” and “All lasting business depends on friendship”. -Montapert 7.  URL formatting: Make sure you always include http:// in the link and not just www so the link is clickable.   The over arching goal with social media marketing is to make friends, be social and keep the conversation going = much like a social gathering at a bar or a restaurant.  You don’t make money from social media, you make money by getting people to know like and trust you through social media. If you garner more likes, comments, shares, etc, this will increase your EDGERANK on Facebook, and this means your brand will appear in news feeds more often. Plan to spend a specific amount of time over the next month getting your feet wet with Social Marketing practices. The most important thing to remember for the person who is promoting their business on the net is that he/ she should always keep the content interesting, valuable and full of fun.  My final advice to you is “You don’t have to be great to get started with social media marketing, but you do need to get started to be GREAT!”  About Taylor Reaume and The Search Engine Pros:  Taylor Reaume is an online marketing professional and founder of Santa Barbara marketing firm, The Search Engine Pros.  Do you have questions about web design, SEO, PPC, social media or web strategy?  Fill out the contact form on this page to get instant advice and helpful tips from The Pros.   “Why should I come to the SEO Workshop?” At the SEO workshop you’ll pick up some handy tips on web site marketing strategy and also enjoy a networking opportunity with other local business owners. Bring your business cards, your lap top and an open mind.  We hope to see you at 6pm at 112 W. Cabrillo Blvd, The Santa Barbara Veterans Building, just a few steps from Sambos Restaurant. Please RSVP here   “How much does it cost?” The meet up cost is $5.  Alternatively, you can pay with a Facebook Post recommending the group to friends.  We go to great lengths to prepare the workshops, and your support in helping us spread the word on Facebook is greatly appreciated. http://Facebook.com/TheSearchEnginePros
Business Networking Opportunities In Santa Barbara
Contacts N Coffee: Great opportunity to network with other local businesses every Friday morning. visit here Goleta B2B Breakfast: Largest business breakfast mixer in Santa Barbara. First Tuesdays of every month. Earl Warren Showgrounds. visit here Santa Barbara Young Professionals: Business Networking with young entreprenuers. visit here TECH BREW: Brings together hundreds of local professionals, who gather to Exchange Ideas, Network, Form Alliances and Focus Technology and Business Growth in the Santa Barbara Region. visit here Locals That Rock: Social media smart group for advanced social media savvy business owners. visit here
Earn income with The Search Engine Pros
Affiliates: Simply sign up for our Affiliate Program and place our banners on your site to start earning monthly referral fees from us.   Sales Pros: If you would like to take your relationship with The Search Engine Pros to the next level and become a sales agent, please apply here.  If you pass our initial screening, we’ll get in touch to discuss your increased commission level. Writers: Do you have technical writing skills? We are hiring writers on temp to permanent basis at The Search Engine Pros. Apply Here. Graphic Designers: We have immediate openings for Graphic Designers. We are hiring graphic designers on temp to permanent basis at The Search Engine Pros. Apply Here. Social Media Experts: Can you curate content with the best of them?  We are hiring social media experts on temp to permanent basis at The Search Engine Pros. Apply Here. PPC Pros: Have you managed Google Adwords campaigns before?  We are hiring PPC experts on temp to permanent basis at The Search Engine Pros. Apply Here.
Get Online. Get Ranked.
Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines. Santa Barbara’s Only SEO Meetup Group Join us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO. Taylor Reaume, The Search Engine Pros Founder, will discuss:

The latest cutting edge marketing strategies

How to wine and dine the Google spider at your web site. 

Discover 4 powerful SEO Tools to help increase visitors to your web site.

Learn SEO and internet marketing strategies at the weekly SEO meetup. Share ideas with other local business owners who have developed innovative internet marketing strategies.

Tired of roadblocks in your marketing campaigns? Does your web marketing team have the communication skills to help bring your visions to reality? The Search Engine Pros are practitioners of compassionate communication. Learn more about our web strategy and workshops hosted by Taylor Reaume. Subscribe to our blog for fresh articles.  If we can’t help, we know someone who can! Get a quoteWork with a team that cares for all the right things. Inquire today. 800.605.4988

629 State St. #204 Santa Barbara, CA 93101 800.605.4988 | TheSearchEnginePros.com

Unhappy Christmas

 Unhappy Christmas

Santa Claus Falls Off Google

If Santa Claus would have called The Search Engine Pros, this Google ranking tragedy could have been avoided.

Dear Friends,

As another year draws to a close, everyone at The Search Engine Pros wants to express our gratitude for you and your business. We’re looking forward to the new year and have some exciting things in the works.

We value your business and will continue to try and exceed your expectations wherever possible.

May the good things of life be yours not only at Christmas but throughout the coming new year. We look forward to assisting you with all of your web marketing needs in 2013 and for many years to come!

“Happy Holidays from all of us at Search Engine Pros.” To your search engine success!

Taylor Reaume

“Why just build a web site, when you can build a business!”

p.s. Are you thinking about improving your web presence next year? Send us an email and request a web strategy proposal for 2013!

SEO PROS HOST e-MARKETING LECTURE

SEO PROS HOST e-MARKETING LECTURE

You’re Smart.  So Why Isn’t Your Website?

FOR ENTREPRENEURS

Complimentary 4 part Workshop Series Starts on August 4

SEO Pros founder Taylor Reaume will discuss the key components of website search engine optimization to increase ranking and traffic as part of free, local four week series about entrepreneurship and small business expansion.  The title of the workshop hosted by Taylor Reaume and The Search Engine Pros is “Smart Things To Know About SEO”

What:

Future workshop topics include Internet marketing, creating invest worthy, fundable business plans and intellectual property, marketing/PR and advertising. Each session will have a lecture, Q&A period and hand out resources. The series are open to public, with no RSVP required.

When:

August 4, Sept. 1, Oct. 6, Nov. 3

Time:  5:45 pm Reception, 6:00 pm–7: 15 pm program

Where:

Santa Barbara Business and Technology Center,

402 East Gutierrez St.

Santa Barbara, CA 93101.

805 879 1729, alan@smallbizentrepcntr.org

Free street parking

Who:

Attendees will include entrepreneurs, inventors and innovators who want to grow their business who need resources and info.

Why:

Assist enterprise creation; promote success, economic development and innovation. Provide a forum to meet like minds.

Sponsoring and presenting institutions include: Santa Barbara Enterprise Center—Incubator, Small Business Entrepreneurship Center, Inventors Workshop Intl, Christie Communications, Green2Gold, California Coast Venture Forum, Tech Brew, SBBTC and presenting resources of SB SCORE (volunteer program of US SBA).