Steamling your SEO campaigns is a bit like solving a Rubik’s Cube…
If you have visited Google’s home page today, you’ve seen that they replaced their logo with a rendition of the mesmerizing Rubik’s Cube. According to Wired Magazine, Google is celebrating the iconic puzzle’s 40th anniversary with an interactive Doodle.
At Search Engine Pros, this got us thinking that SEO (search engine optimization) is like a Rubik’s Cube. SEO is complex and requires an integrated, all-in-one approach to solve it. Getting one area perfect does not complete the picture if other puzzle pieces are incomplete. Instead of colors, here is what we’d put into an “SEO Solver’s Cube”:
Great Web Design: This part of the puzzle helps all the others fall into place. An old, outdated, or ineffective website can hurt your marketing strategy and keep you from achieving your goals. Our web marketing agency can help put your website to work. We can develop a web design plan, execute that plan through top web designers, and implement a branding strategy.
Blogs: Our professional SEO company can constantly publish high quality content on your behalf. Our marketing agency takes advantage of the best WordPress plugins, SEO tools, and top WordPress themes to make your blog capture the audience’s attention. A well-written blog also increases the opportunity for SEO optimization by providing content that generates back-links.
Newsletters: Newsletters and email marketing can sometimes be the forgotten cousin to the sexy blogs, but they keep your business in touch with prospects and current customers. While blogs usually focus on one topic, newsletters help you communicate to a wider audience on several topics. As a marketing consultant, we believe that the best marketing strategies should incorporate a newsletter component.
Social Media Marketing: In today’s connected world, it’s crucial to keep in touch through social media. Our Santa Barbara social media services can improve your exposure on YouTube, Facebook, Twitter and LinkedIn. Our social media agency can develop a Facebook marketing plan that provides a mechanism for engagement, interaction and two-way communication.
Public Relations: Not only can a high quality press release communicate specific points about your business, it can also get picked up by many online news outlets, adding even more to your internet marketing and SEO effectiveness.
Pay-Per-Click (PPC): Use our PPC services to capture attention at the very moment a prospect is searching for your product or service. Ask us for a PPC campaign proposal.
Put it all together in a concise marketing plan and you’ve found the solution to your online marketing puzzle. Our Santa Barbara marketing group can help you with all aspects of online marketing, web marketing, social media marketing, SEO marketing, and PPC marketing.
Search Engine Pros is an ethical SEO company that stands ready to help you reach your online marketing goals. So stop playing with the Rubik’s Cube on Google and start working on your SEO strategy!
Step 1. Design a site that captivates, informs and motivates customers to action. Step 2. Develop a content publishing plan detailing specific steps to success. Step 3. Delegate execution to a team with a strong track record for success.
Ready to get started? Fill out this form to receive a free web site analysis and rank report.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker
Let’s face it – you’re still not happy with the results your website is generating for you. You’ve changed designs, updated copy, and added new photos, but it still doesn’t seem to be gaining any traction. At Search Engine Pros we offer personal and ethical search engine optimization that utilizes the latest, most effective online marketing strategies. Based on our experience, here are some reasons why your web strategy may not be providing a strong return on your investment:
Lack of an Overall Strategy: Over 81% of consumers make buying decisions on the internet, and your business needs a total strategy to attract their attention. A sexy website alone isn’t enough to do the job. Your strategy must include all elements from “The Strategic Circle” for website marketing success.
Consumers Can’t Find You: A website that just talks about your business without any search engine optimization (SEO) will not appear in search results.
Nobody is Linking to You: Search engines look for websites that have links to and from other sources as a way of establishing credibility and topical relevance. Back links are online referrals for your business.
Not Functional on all Devices: Consumers are now accessing the Internet from PCs, laptops, tablets and smartphones. Websites that don’t translate well to all devices are missing out on potential traffic.
No Social Media: Your customers like to stay in touch and are using social media to do it. Be sure to have links to your Facebook, Twitter and other social media pages and keep them updated, too. Have a constant stream of outgoing information, try to link up with online influencers, and respond quickly to requests for information.
One Language Limitations: In a bi-lingual and multi-lingual world, a website that only provides information in English excludes a significant portion of the buying public. The key to International SEO is optimizing a page for foreign language natural search.
Not Driving Customers to Your Site: Sometimes a little extra push is all a consumer needs to be motivated to visit your site. Properly worded and placed pay-per-click (PPC) Google Adwords can provide just the right touch at the moment of decision.
As online marketing professionals, our role is (1) to help you gain a better grasp of what is often a complex maze of decisions; (2) to help ensure that decisions you make are carried out; (3) to keep your strategies up-to-date.
Our clients include small business owners, financial professionals, lawyers, doctors, and corporations – people who struggle for time to carefully focus on their online marketing goals. The Accelerator Plans we offer are advanced marketing plans designed to optimize your internet presence and grow your customer base. All project related information is stored in the project center. Google Analytics and Get Clicky tracking software are utilized to fine tune efforts each month.
As your marketing partner, we’re experienced enough to be proactive, not reactive. Working with a marketing agency should be fun, not annoying, and tiresome. We handle all the time-consuming details in a cost-effective way for you. Remember that the true cost of working with our company is ZERO when considering year-end business growth figures. Inaction is much more expensive in terms of lost market share and lost revenues.
Does sex sell? Many marketers think it does. Just ask the editors of Sports Illustrated whether having images of bikini-clad models on their cover helped sell any magazines! Consumers want to be associated with products, services and brands that help them feel good about themselves. Your company may be able to increase its sales by having a website that plays into this need for self-appreciation. Your web site needs to be sexy to convert visitors. Even the greatest SEO marketing strategy will do no good if it draws traffic to your site only to bore the visitor.
At Search Engine Pros we offer personal and ethical search engine optimization that utilizes the latest, most effective online marketing strategies. We have helped clients in every type of industry improve the appearance and sexiness of their websites without sacrificing SEO strategies or content. Based on our experience as web site conversion optimization specialists, here are some suggestions you can use to make your website sexier:
Smashing Design: Start with a dynamic website design that pops out, invites visitors to stay, and leads the eye on a coherent journey through the information you need to impart.
Looking Good: Closely inspect the graphics you use to draw attention to your website. Photos should have attractive people that will appeal to the visitor’s eye. Graphics should be clean and classy, with a feel of elegance and sophistication.
Beautiful Buttons: Most web designers fail to focus on the little things that can make a web site more attractive. Those “submit, cancel and download” buttons don’t have to be just a dull gray square. Use some color, beveled edges and gradient fill to really make them pop.
Social Sharing: You want visitors to let others know about your site, so it’s important to make it appealing to share on social media. Make sure your social sharing buttons look great, load quickly, offer choices that will help your SEO, and fit with the overall feel of your page.
Relevance: Nothing is sexier than finding out what visitors want and providing it. It’s the online equivalent of “I hear you.” Is your website screaming “It’s all about me, Me, ME!” or is it saying “Here is how I can help you achieve more in your life.” If your content doesn’t live up to the hype, no sexy photos can help make a sale.
Need our help? Call upon the professional web design conversion experts at Search Engine Pros and we’ll help you design eye-catching banners and embed powerful calls to action which will lower your bounce rates, boosts conversions, increase the time people spend on your site (which will increases rankings and doubles your sales).
If you’d like to learn more about how a website marketing strategy can help your company grow, visit our booth at the 2014 Santa Barbara Business Expo at The Fess Parker DoubleTree Resort, 633 E. Cabrillo Boulevard on Saturday, April 5 from 8:00 a.m. to 2:00 p.m. Search Engine Pros Founder, Taylor Reaume, will be presenting from 9am-9:30am on “How To Rank Your Web Site by Helping Others First”. Add yourself to the SBBE Event page, Click LIKE on the fan page: https://www.facebook.com/BusinessExpoSB to stay up to date. Download the event flyer here
If your business isn’t increasing its customer base each month, you might have an SEO (Search Engine Optimization) problem. SEO is how your company gets found on the web. At Search Engine Pros we offer personal and ethical search engine optimization. Over 81% of consumers make purchasing decisions online. What that means to your business is that SEO is no longer optional.
When consumers use keywords to search for products or services similar to yours, your company will benefit by appearing at the top of their results. With that in mind, here are some of the hottest SEO tips for 2014 you can use to help your business grow:
Using The Three “Pillars” of SEO: According to Entrepreneur.com, effective SEO has three pillars – links, content and social media. Content attracts the attention of your target demographic, social media gets the word out to a wider audience about what you do, and links from other sites help build the credibility of your business. These elements must be incorporated into an ongoing SEO strategy that is consistently working to keep your website fresh, relevant, and dynamic.
Mobile Optimization is Rising: As more and more consumers turn to mobile devices to perform their search functions, businesses will need to have a responsive website as well as a mobile content strategy.
Social Matters: Google is increasing its monitoring of social networks to look for mentions of your brand, product, service, or content. Having Facebook posts and “links” that circle back to your blog will help to capture Google’s attention.
It’s All Relevant: Businesses can’t just increase the amount of content and social media they use to promote their brand; it must be relevant to members of their target audience in order to make them take notice, click, share, or visit the website for further information.
Search Engine Pros offer a wide range of quality online marketing solutions, all designed to give your business the very best possible return on investment. We can provide an All-In-One Plan to cover every aspect of your SEO process or help with specific areas with our PPC Pro (pay-per-click), SEO Writer Pro, or Social Media Marketing Pro.
Curious to learn more about your business that can benefit from a cutting-edge web strategy? Search Engine Pros Founder, Taylor Reaume, will be presenting at the 2014 Santa Barbara Business Expo which will be held at The Fess Parker DoubleTree Resort, 633 E. Cabrillo Boulevard on Saturday, April 5 from 8:00 a.m. to 2:00 p.m.
Although marketing is a year-round endeavor opportunities sometimes come along that you shouldn’t miss. Associating your business with a holiday can increase your chances of search engine optimization. Many consumers are searching for variations of “St. Patrick’s Day” key phrases on Google, and this presents a unique opportunity to catch their eye and lead them to your web site. Social media tie-ins can be used by both B2B and B2C marketers. Here are some tips for marketing your business with social media on St. Patrick’s Day:
Expand Your Reach: Don’t stop at posting a nice blog about how your business ties in with the holiday. Post a Facebook update and photo with a link to your article, Tweet about it, send it to your Google+ circle, and find a great picture to link to it on Pinterest. Social media content that includes mention of a holiday helps increase engagement with your target audience, and don’t forget the hashtags!
Make It Relevant: Social media is a conversation that should not just be about your business. Make it relevant to your target audience. Offer a useful tip, insider info, or short piece of news that helps your audience use your product or service more effectively and you will increase engagement and improve the potential for sharing.
Build on What’s Happening in Your Community: If your target market is in a community that has a big St. Patrick’s Day parade or celebrates the holiday in some other way, try to find a way for your marketing to build on that. For example, a sign company could post about the best signs in the St. Patrick’s Day parade or a florist might write about the perfect flowers for a St. Joseph’s Day table.
Content Marketing Works: A constant stream of relevant information is required from your business to stay top of mind, generate top search engine results and drive website traffic. Be straightforward, encourage sharing, and tell audience members what action you want them to take.
Social Media Works for B2B and B2C: Don’t think that your business can’t use social media because of who your customers are. Although it might seem more obvious for B2C to work ideas around a holiday, that doesn’t leave out the B2B marketers entirely. Think about what the holiday represents and how it ties in with what your customers need. Sending holiday greetings with valuable information is both powerful and effective. Most businesses are leaving out the “valuable” part – make sure you are adding value with your content.
In order to rank well on the internet’s largest search engines, your social media sites must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.
Successful businesses today are creating remarkable content for their blog, and re-purposing the content to their social media channels. By consistently adding value to your target audience, you’ll stay top of mind, and increase loyalty levels.
Search Engine Pros can help your company utilize social media more efficiently to achieve its internet traffic and revenue goals. Marketing your business effectively with social media will increase the number of coins in your pot o’ gold!
You’ve heard of newsjacking, but are you familiar with holiday-jacking? If it isn’t an official marketing term, it definitely should be. The bigger the holiday, the larger the interest among consumers and the associated volume of search on Google.
By effectively targeting your marketing materials to upcoming holidays, you can capture the interest of consumers who are attuned to the season. According to the National Retail Federation, a record 170 million Americans say they’ll celebrate Halloween this year. Halloween is the second highest grossing commercial holiday after Christmas and spending in the United States this year is estimated to reach $6.9 billion.
The Halloween market is bigger than ever, and adults are having just as much fun as kids. There’s a huge opportunity for your business to join the celebration with some seasonal online content and clever Halloween social media marketing.
7 Halloween Marketing Tips:
1. Hold A Halloween Contest A fun Halloween contest could be for the best jack-o-lantern, the best costume, the best recipe – you name it. Ask your customers to post pictures of their entries, and don’t forget to offer a prize; a free e-book, gift card, or coupon would be perfect.
2. #DoAHashtagContest Setting up a hashtag can help your Halloween contest or promotion get seen by a wider audience. Even those who don’t participate could retweet it or mention it on Twitter getting you on more timelines and generating more buzz.
3. Engage Facebook fans with images Images are a proven tactic for attracting attention to your website, Twitter timeline or Facebook page. On Facebook specifically, with the new timeline for brands, images pop on your news feed and engage visitors, often earning more likes and comments than other posts.
4. Write A Halloween-Themed Blog Post This idea is truly limited only by your imagination. Relate Halloween to some aspect of your business and run with it. Do you have a pet supply business? Blog about tips for keeping your pet safe when trick-or-treaters flock to your porch. Run a home improvement website? List your top ten scariest DIY mistakes made by homeowners. This is also a good place for “awareness” topics like child safety or drunk driving on Halloween.
5. Make A Halloween Video Dress up team members in Halloween costumes and make a promotional, entertaining, or educational video. Halloween tips are a good place to start for inspiration. Tips for applying Halloween makeup. Tips for examining your child’s trick-or-treat candy. Exercise tips for working off all that Halloween candy. The witch-filled sky’s the limit.
6. Do a tweet-vote A tweet-vote can help you earn new followers and engage your current ones. For Halloween, you could have followers vote on the costume contest you held in your office, which has the added bonus of humanizing your brand.
7. Host a Halloween (social) event Making your event social can help you not only generate buzz and attract attendees before it starts – it can also help you engage followers and fans during the party and after it’s over.
Fun Things to do in Santa Barbara on Halloween:
Downtown Halloween Safe Trick-or-Treat October 31, 2013 Times: 3-6PM Location: Downtown Santa Barbara Address: State Street, Santa Barbara, CA 93101 Phone: call 962.2098 ext. 24 Downtown businesses get into the spirit of the haunting season by welcoming hundreds of costumed children with treats, stickers, coupons or other Halloween goodies.
Halloween Bash at Carr Winery October 31, 2013 Times: 7:30PM-11:00PM Address: 414 N. Salsipuedes Street, Santa Barbara, CA 93103 Phone: 805-965-7985 Venue: Carr Winery Join us in the haunted wine cave! Sip wicked wines and jam to music by Tommy & the High Pilots. Georgia’s Smokehouse will be serving up their frightfully delicious BBQ. 21+, Costume required. A Halloween party you will die for…Get on the list before the event sells out.
Voodoo Lounge 2nd Annual Canary Rooftop Halloween Dance Party October 31, 2013 Times: 9PM-1AM Address: 31 West Carrillo St, Santa Barbara, CA 93101 Phone: 805-895-3402 Venue: Canary Hotel VIP Access 8:00 – 1:00 am $75 in advance, space is limited – Enjoy Bubbling Brews and Bewitching Bites- 8:00 – 9:00 pm – VIP Entrance to the Party – Two complimentary drink tickets to be used at the Voodoo Lounge Party – Access to VIP bar General Reception 9:00 pm to 1:00 am General Admission $40CURATED COCKTAILS WITH ASCENDANT SPIRITS October 31, 2013 Times: 5:30PM-9PM Address: 653 Paseo Nuevo Santa Barbara, CA 93101 Phone: 805.966.5373 Venue: Paseo Mall MCASB partners with a new local mixologist every Thursday in October from 6-8 pm to offer unique $5 MCASB signature cocktails. Visitors can enjoy music from DJ Emtpy Priest and guided tours of the current exhibitions: Call For Entries and Bloom Projects: Ro Snell, All that is left.
Google Reveals the highest searched terms for Halloween costumes of 2013:
Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren’t the only one. Both Google and Yahoo agree that Minion costumes – from the “Despicable Me” movies – are the top trending costumes of 2013. With Halloween less than a week away, here’s a look at the top 5 costumes people are searching for most this year:
1.) Minion – from the movie “Despicable Me” is popular with both adults and kids 2.) Breaking Bad – searches are up nearly 3x vs. last year for the popular AMC series, which just saw huge ratings for its series finale. 3.) Fox – supposedly inspired by Ylvis’ viral video “The Fox”. 4.) Duck Dynasty – searches are 3x higher this year vs. last year; search volume is highest in Texas. 5.) Miley Cyrus – not surprising following her post-VMA performance and latest “look at me” antics.
Join us at Lunch & Learn e-Marketing Tomorrow Time: Fridays 12:30pm-2pm Location: 532 State Street (Next Door Joe’s Cafe) Join The Facebook Event
Lunch and Learn e-Marketing is a web marketing seminar presented by yours truly, Taylor Reaume, Fridays 12:30pm-2pm at Verde Restaurant @ 532 State Street. I would like to welcome everyone to this new venue for our e-marketing discussions every week. VerdeSB.com is a new mexican cuisine restaurant located on lower State Street. At this lunch meeting you will have a unique opportunity to share online marketing secrets with other business owners. Learn online marketing and social media marketing strategy on the web. One lucky attendee will have their web site analyzed live by the lunch group and feedback is provided, to help optimize online presence.
Expand your knowledge of web marketing and learn advanced search engine optimization strategy. COST is $20; Includes lunch, a drink, e-marketing discussions with local business people – GREAT BUSINESS NETWORKING. Discover valuable web marketing secrets that will help you outrank your competition on Google. Bring your questions, business cards and laptop (optional). Leave with a full stomach and clarity/sanity on 2013 web strategy and web marketing options. Attendees participate in a live web site review and offer constructive feedback as part of the group. It’s educational. It’s informative. It’s delicious. Find out if your web site is winning the race to the top of Google. Open to everyone!
This Friday, February 8, 2013, is a great day for Santa Barbara women in leadership roles to attend the Women’s Festivals conference and exhibition. Held at Bacara Resort and Spa Hotel, 8301 Hollister Avenue from 9:00 AM to 8:00 PM, Women’s Festivals is a Santa Barbara event which promises to strengthen and empower women by “Bringing All Our Worlds Together.”
This all-in-one day of connections, conference, expo and awards brings together all the information that is most useful to the professional businesswoman in one fabulous location for the purposes of empowering women, celebrating their accomplishments and nurturing their dreams in an interactive and inspirational program. The top ten reasons for Santa Barbara professional businesswomen to attend this year’s Women’s Festivals are:
Celebrate Your Health, Wealth and Soul: Empower every aspect of your life from the personal, professional, philanthropic and planet. Where else in Santa Barbara could you go to gain so much knowledge and inspiration so easily?
Participate in Educational, Lively and Enlightening Discussions: Women’s Festivals brings together some of today’s most outstanding women in leadership roles who are willing to share their personal insights on success, business, spirituality and women’s empowerment:
Dr. Ann McElaney Johnson: “Empower Your Life, Your Leadership”
Janet Garufis: “Top Ten Things Women Can Do to Secure Their Financial Futures”
Kathy Gruver: “Stressless in 2013”
Heide Hargreaves: “Change Your Statement, Change Your Life”
Pamela Jansen: “On Becoming a Fearless Woman”
Kim Castle: “Grow Your Brand Today”
Karen Frye: “NBA Mom: Welcome to the Sisterhood”
Carolyn Fineran: “Dancing with Kindred Spirits: Lessons from My Wise Women”
Bobbie Surber: “Is a 600-mile Walk Across Spain Long Enough to Heal Your Heart and Soul?”
Rebecca Tinsley: “Waging Peace: Stories of International Survival”
Karen Bourke: “Make Your Money Last a Lifetime”
Learn More and Get Motivated by Outstanding Keynote Presentations: Tama Kieves will speak on “Unleashing Your Calling: Create the Work & Life You Love,” followed by Anne Doyle speaking on “Powering Up! How America’s Women Achievers Become Leaders”
Attend a Professional Business Expo: Simply stroll through the huge expo area and find informative information and exhibits to help you improve all areas of your personal, financial, spiritual, emotional, physical and business life.
Meet and Be Inspired: Attend the 2013 Gutsy Gals Inspire Me® Awards and Reception and meet inspiring women in the fields of business or community service.
PowerUp at the PowerHouse: Build your growth potential even more by taking advantage of the exclusive opportunity to attend an additional day on Saturday, February 9, from 9:00 AM to Noon for “Power Up at the PowerHouse” at a private mansion in Montecito. You will have the opportunity to get up close and personal with sponsors, speakers, VIPS, and special Women’s Festivals Friends.
Do Good Works Without Working: Each year Women’s Festivals collaborates with non-profit organizations that are empowering women and girls. The partner for the Santa Barbara event is American Heart Association Go Red for Women in celebration of Women’s History Month and International Women’s Day. All attendees are encouraged to wear red in support of this worthwhile cause.
Be Entertained: During the Women’s Festival you’ll have the opportunity to enjoy live entertainment from talented artists including Djun Djun Mamas, Cindy Kalmenson, Molly Ann Leiken, Rebecca Troon, Kate Bennett, Caren Armstrong and Kate Wallace.
Networking, Referrals and Resources: All of Santa Barbara’s finest women in leadership roles will be attending this exciting event. You’ll have the opportunity to meet with and learn more from some of the most inspiring women in our area.
You Deserve It: You’ve worked hard to get where you are today and deserve the opportunity to find support, encouragement, spiritual nourishment and replenishment in an atmosphere designed for empowering women.
Connect on Facebook to get up-to-the-minute updates, then make plans to attend the only Santa Barbara event designed to benefit your health, wealth and soul. Tickets for Women’s Festivals may be ordered online. General Admission on Friday runs from 2pm -8pm and includes speakers and exhibitors. PowerUp tickets are $299 and include all events on Friday, the Gutsy Gals Inspire Me awards dinner, and an additional day of private events on Saturday, February 9. Visit the site at http://www.womensfestivals.org
SANTA BARBARA, CA – April 18, 2011 Monday – 4:30PM start. Once again The Search Engine Pros are a proud sponsor of TECH Multi-dimensional BREW MEGA MIXER/Maverick Angels and Pacific Coast Business Times. Sponsor’s also included several colleges and universities from Central and Southern California. It will be a special event at the Fess Parker Double Tree Resort on the beach in Santa Barbara, California. Come mingle with High Tech Professionals, Cutting Edge Entrepreneurs, Innovators, Investors, Community Leaders and more.
Search Engine Pros – (https://www.thesearchenginepros.com) will have a booth where they will be giving you free advice about PPC and SEO related concerns. This Mixer’s theme is: “New Current Dimensions for Successful Innovations, Entrepreneurs, Investments and Investors”.
What is TECH BREW? –Tech Brew is the region’s premier networking event for high technology professionals, cutting edge entrepreneurs and innovators, business and community leaders and related non-profits dedicated to sustainable economic development. Maverick Angels is a next generation, global network for angel and venture investors, and is presenting multiple expert speakers in Mini-Seminars. Plus there will be a a review of funding options, mechanisms, resources and advantages to both start-ups, and growing enterprises.
Not only have we welcomed a new world helping non-profit partner — FD3– and now Co-Producer, but we are adding new elements such to make these growing gatherings more entertaining, informative, fun and an important part of the ongoing fund raising to assist the world helping enterprises and non-profits that are active in finding permanent solutions to our major global problems.
This year, TECHBREWS are also going to be launching in Los Angeles, and other communities in California and across USA.
And, the new expanded scope and breadth of TECHBREWS are now linked to the launch of The Great Rescue Mother Earth Festivals starting later this Fall. These festivals will be extraordinary international problem solving and festive expos and fund raisers. Therefore we need to review and position our supportive friends within these new dynamic atmospheres.
Currently we are ramping up the need for higher quality, engaging and interesting exhibits to appeal to expanding audiences and sponsors. We wish to have more deliberate marketing and contributing activities and efforts in exchanges for exhibiting opportunities with our past presenting partners.
We welcome your immediate exploration of your continuing involvements and levels of participation in support of TECH BREW Multi-dimensional MEGA MIXERgrowth and impacts for sustainable economic development, human and planet helping activities. Of course, both non-profit and for-profit paid exhibits, sponsorships and attendee PROGRAM advertising is available.
For information on being a Sponsor, Program advertising and enterprise or non-profit exhibit space at the April 18th TECH BREW Multi-dimensional MEGA MIXER, contact Alan Tratner at (805) 879-1729; alan@smallbizentrepcntr.org.
Written by Teresa Turner, Press Director at Search Engine Pros. Teresa can be reached by emailing press at thesearchenginepros.com
Increase web site traffic with seven innovative new search engine marketing techniques! Join us for an hour filled with interesting conversations about online business. Each week we discuss 7 new ways to increase web site traffic. With over 81% of consumers making purchase decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO strategy. Taylor Reaume, Search Engine Pros Founder, will discuss SEO and Web marketing and spark conversations amongst the attendees.
7 NEW WAYS TO INCREASE WEB SITE TRAFFIC
1. Strategic Content: What’s the difference between regular content, relevant content, strategic content?
2. Fresh Content: Why does fresh content help my Google Rankings?
3. Life Streaming: What is life streaming and how can it help my business?
4. Video: Why does video help my rankings?
5. Links = Votes For Your Site: What are the best kinds of links and how do they help rankings?
6. Xobni www.xobni.com: Why do I need this social media tool for Outlook?
7. Yoono: http://yoono.com/: Why do I need this social media tool for Firefox?
If you are not optimizing your website for natural search, you are missing out on the most cost effective method to increase web site traffic. A natural search strategy is a must have for the modern webmaster, and search engine optimization has become a crucial marketing technique in light of the explosion in popularity of search engines over the past decade. The majority of searches for products and services now begin with a search engine, and customers are less and less inclined to trust websites that do not rank well in search engines. The search engine is increasingly being seen as the ultimate testament for a product or service; the best way to increase web site traffic is to make sure your site ranks well.
Search Engine Pros, a Santa Barbara-based SEO positioning company, can help your firm increase web site traffic and boost sales. Your web site is the foundation of your internet based business. It’s the front door where your customers come in, it’s the place where you show off your products and services, and it’s the place where you do commerce and build up a sense of community among your customers.
A good web site design company is essential to making your site profitable, and web site design companies will focus heavily on search engine positioning tools, and web site traffic reports to help you get your web site into the top page ranks on the major web sites (and especially Google). An SEO positioning company can help you achieve your internet sales goals through campaigns to increase web site traffic.
Search Engine Pros are based out of Santa Barbara, and they are a full service SEO positioning company, with years of experience in designing content rich web sites and crafting search engine optimization strategy that appeal to both internet search crawlers and the humans who follow them onto your web page. They aren’t a traditional slash and burn SEO positioning company out of India, but want to help your business grow; because it’s only in helping businesses hit sustained growth that they get repeat business for their firm. Search Engine Pros’ services will help you increase web site traffic.
Consider the Search Engine Pros for your web site launch, whether you’re a small business just starting out on the internet, an existing business trying to make an internet presence known, or a multi-million dollar company that needs to increase web site traffic. As an SEO positioning company, their full range of search engine optimization services will make the difference between surviving in these troubled economic times, and thriving as your business takes off, and you reach qualified customers who you’ve been missing before.
Search Engine Pros provide a lot of tools in their search engine marketing arsenal; they will handle the aspects of Google Analytics needed to help maximize your organic and paid search rankings, and are deeply involved in helping all of their customers reach the top of the Google page ranks. As an SEO positioning company, we offer a full range of analytics services and marketing insight services that will help you not only increase web site traffic but understand what that traffic means to sales. It’s their experience that most web sites that are languishing on Google can have their site rankings improve by making some simple and effective (and often invisible) site changes, and with link building exercises, to build up the relevance of the site in organic ways and helping to increase web site traffic. In particular, they will help you tune your content and your placement, to get internet traffic that’s geared towards your message.
Again, there’s more to getting business out of a web site than merely web traffic reporting. You also need a compelling message and a reason for people to come back repeatedly to see new content. They can help you get regular content updates for your web site to turn once over visitors into repeat customers. Dynamic, unique content is the best way to increase web site traffic. No matter what your search engine positioning needs are, as the premiere SEO positioning company in Santa Barbara, Search Engine Pros can help you meet it. Visit our web site today to see why we’re the best rated internet marketing firm on the Internet.
