Expand Your Online Presence and Drive Traffic to Your Site
The Association of Women in Communications presentation for September will be held on Wednesday, September 2, from 5:30 to 7:30 at the Canary Hotel, 31 W. Carrillo St., in Santa Barbara, CA.
Taylor Reaume is a fortune 500 S.E.O. consultant, and the President of Search Engine Pros, based in Santa Barbara. His company helps Santa Barbara businesses increase traffic to their site and improve conversions.
Taylor is a seasoned e-business consultant, and has published over 30,000 pages of content online since 1998. He has invented dozens of e-business products in the web design and search marketing fields.
Reaume was born in San Diego, Ca and holds degrees in marketing and Economics from Humboldt State University, CA. In his free time he is an active humanitarian in Santa Barbara, CA. Find out more at https://www.thesearchenginepros.com/the-team.html
The event will feature a no-host bar and hors d’oeuvres, and is free to members, and $20 for guests. Call 964-3882 to rsvp.
The Association of Women in Communications is an organization for women in all aspects of communications industries, from academia to journalism, media, PR, film, TV, graphics, design… in an ever-expanding field. The Santa Barbara Chapter of this national organization (100 years old this year) meets on the first Wednesday of the month, and all interested are invited to attend presentations.
I remember the first time I gave a “30 second commercial”. That’s a day I would rather not re-live. It was a cold overcast morning at The Jolly Roger Restaurant. There I stood, trembling like a leaf and trying with all my might to focus, focus, focus. Like cars in a Nascar race, words zoomed 100 mph around my head, oh my god – am I going to die?
At the time I was working as an internet marketer for a mortgage firm in Long Beach, CA. My job was to spread awareness about the firm. Long story short, those 20 versions of my USP ultimately ended up being one disjointed nervous mess of a whisper. I think people felt bad for me afterwards because of how nervous I was –how embarrassing. It really rocked me to the core. I determined then and there that NEVER AGAIN, would the 30 second commercial rob me of my honor, my pride!
So what does make up a good 30 second commercial? Is it the energy? The words? How it’s said? Usually it’s a combination of all those things. I put together a few tid bits of wisdom that I have learned over the years below. They aim to help you overcome your fear of the dreaded “30 second commercial”.
First things first:
*A good 30 second commercial doesn’t just compete (we’re the best in the west), it eliminates (we’re the only…).
examples: “We’re not only the best at what we do, but we’re the only ones who…” “were not only the best SEO Team in town, but we’re the only ones who are IDC & Adwords Certified.” “We’re not only the best SEO Team in town, but we’re the only ones offering a Top 10 Ranking Guarantee on all our work.” “We’re not only the best SEO Team in town, we’re the only company that concentrates 100% on SEO.” “Were not only the best SEO Team in town, but we’re the ONLY SEO Team that supports local education with an annual SEO for Kids event at a local school.” “We’re not only the best SEO Team in town, but we’re the ONLY company who hosts a local SEO Meetup group where customers can network with other SEO enthusiasts and grow their knowledge.” “We’re not only the best Accountants in town, but we’re the ONLY Accountancy in town that charges a consultation fee. You see, we’re professionals, not amateurs.”
UNIQUE – it clearly sets you apart from your competition, positioning you the more logical choice.
SELLING – it persuades another to exchange money for a product or service.
PROPOSITION – it is a proposal or offer suggested for acceptance.
Other examples:
Example#1: Shipping Industry Pain: I have to get this package delivered quick! USP: “When it absolutely, positively has to be there overnight.” (Federal Express)
Example #2: Food Industry Pain: The kids are starving, but Mom and Dad have no time to cook! USP: “Pizza delivered in 30 minutes or it’s free!” (Dominos Pizza)
Example#3: Real Estate Industry Pain: A homeowner wants to sell their house fast without losing money on the deal. USP: “Our 20 Step Marketing System Will Sell Your House In Less Than 45 Days At Full Market Value.”
Example #4: Dental Industry Pain: Many people dread seeing the dentist because of the cost and time it takes out of the day. USP: “We guarantee that you will have a comfortable experience and never have to wait more than 15 minutes or you will receive a free exam.”
Example#5: Medicine Industry Pain: You have the flu, feel terrible, and can’t sleep. USP: “The nighttime, coughing, achy, sniffing, stuffy head, fever, so you can rest medicine.”
Example #6: Jewelry Industry Pain: Customers hate paying huge 300% mark-ups for jewelry. USP: “Don’t pay 300% markups to a traditional jeweler for inferior diamonds! We guarantee that your loose diamond will appraise for at least 200% of the purchase price, or we’ll buy it back.”
Would it surprise you to learn that most business people do not have a 30-second commercial (otherwise known as an elevator speech)? In the 10 years I have been in the field of marketing and advertising, it always amazes me to learn that some folks still do not have a strong USP developed. Even high level executives I have met often times do have not completed version of a 30 second USP to suit any occasion in which they might be asked the age-old question, “What do you do?”
It’s crucial that you be able to quickly describe what you do and who your target audience on the spot. The purpose of your 30-second USP or “commercial” is to communicate who you are, who your company is, and what you do. In addition, it asks one or more compelling questions that tune directly into “WII-FM” (what’s in it for me), A compelling statement shows how you can help others and ends with why the customer should act now.
To make your personal commercial memorable: o Use an energetic group of words that leaves them wanting more! o Avoid using words that are over most people’s heads unless it’s absolutely necessary. o Try your USP out on an 8th grader and get their reaction. o Talk about benefits… “I help businesses find ways to generate more sales.” o Speak slowly and articulate.
Name and Position … Hi, my name is Taylor Reaume, Owner of The Search Engine Pros Energetically say what you do … I help people generate more business by getting on top of The Google, and The Facebook 🙂 Insert your Compelling Question … Wouldn’t it be great to be listed #1 on Google? Insert your Compelling Statement (how you help) … I think I might be able to help you. Let’s get together to discuss ways to implement an online marketing strategy into your business and get you some more calls from Google. Why the prospect should act now … Would you like to schedule a brainstorming session, or have lunch or coffee to see if I can be of assistance to you?
Sometimes it helps if you make a list of the five ways you improve your clients’ businesses, or save them time or money, and/or help them to get more of what they want. (notice I said want, not need).
1. 2. 3. 4. 5.
Next create five reasons why people do business with you. Combine the most important elements into your 30 Second Commercial.
1. 2. 3. 4. 5.
Here’s a list of compelling questions and lead-ins that will expose areas of need:
o What do you look for …? o What have you found …? o What has been your experience …? o How do you propose …? o How have you successfully used …? o How do you determine …? o Why is that a deciding factor …? o What makes you choose …? o What is the one thing you would improve about …? o Are there other factors …? o What does your competitor do about …? o How do your customers react to …? o How are you currently …? o What are you doing to keep …? o How often do you contact …? o What are you doing to ensure …?
Using some of the lead-ins above, as necessary, make a list of 25 compelling questions that make the prospect think and give you the information you need: Combining all of the necessary elements in creating your 30-second commercial, along with mastering your compelling questions will assist you in attracting more of the clients and customers you want to work with – and they’ll know exactly why they should employ your services right away!
p.s. Next week we will be talking about headlines. As a sneak peak, here’s the top 3 Headline Rules:
The other day I was counting the number of articles in the past 10 years I have published on the web for my clients, and my own web sites. I was amazed (and a little scared at how the years continue to sail away on me) in discovering that the number is approaching over 10,000 pages. Needless to say, I have picked up a few gems of publishing wisdom along the way. Below are some quick concepts that will help you write your content in a way that will get you results on Google. Enjoy.
1. Why do SEO articles have to be written around keywords? Search engine optimized articles are considered to be “strategic content” for your web site. Strategic content is essentially a block of informational text that contains the keywords that are important to your business. Google loves web sites that have loads of helpful, keyword rich pages. The type of writing we provide is meant to make the search engines and directories happy, in turn providing you with well ranked content.
2. Could we loosen up the SEO power and make it sound more Ernest Hemingway style? Of course. But the question is will this effort produce results and meet your traffic building goals. The job of the SEO Article is to drive people to your web site from the search engines. In most cases readers will spend a minute glossing the article, and then click to the homepage (internet surfers are usually in a hurry). SEO Articles are generally 500 word blocks of factual, helpful ‘informational’ text (writer is confined to a set of keywords). SEO Articles are written specifically for the search engines – to help the search engines find your product or service. SEO is educational marketing!
3. Why do companies write SEO articles? Part of the success of your business today depends on your ability to generate a top ranks on Google. The reason companies write SEO articles today is primarily because the phone calls and new leads they bring in. SEO articles generates awareness of your product or service online and help your customers to easily find your offering. New visitors at your web site results in more sales and more success. Google loves to rank web sites highly that have helpful directories of how-to articles. There is no trickery or games here. Google describes in their guidelines how to write articles and place keywords in a way that will help them to find and consider showing your content on their search engine. We are simply following the guidelines and helping you to save time so you can focus on your core business. Our writing staff is trained on the art of web marketing content and SEO content. We write articles in a non-self promotional style so that they will be accepted into the major article marketing directories. This kind of foresight will help you to avoid having to rewrite your entire article when the time comes to do article marketing. We also utilize proper keyword density and do not engage in keyword stuffing techniques. The bottom line, your customer base is searching for you every day. Give your customers what they want, write SEO articles around the exact keywords they are searching for. You’ll be glad you did, and happy with the results.
4. What’s the difference between a magazine article, and an SEO Article? This is often times a point of confusion for business owners, especially poets, journalists. :). SEO Articles tend to be short blocks of factual text, with embedded keywords that customers use when searching for your product or service. In contrast, with magazine articles, the writer has full freedom of expression, and generally has a goal of getting the reader excited. The type of writing that you see in magazines is more motivational and compelling. With most SEO articles, this will not be the case and shouldn’t be the case. SEO Articles aim to be short, factual, helpful and keyword rich. A greater degree of flexibility is typically afforded for the literary aspects of SEO Articles for this reason. SEO Articles are not written for a magazine or for your homepage. They are written primarily for the search engines and to build in-roads to your web site (links), and ultimately to generate more traffic for your web site. That said, they are still helpful and informative for the reader.
5. Can an article be both motivational, compelling and SEO’d? Yes, but the price tag rises substantially for articles taking more than 4-5 hours of time. Ask us about our 2500 word “Power Content” article ($400 per article.) We always do our best to provide the kind of content you are looking for. We’ve been told the article quality we deliver in our standard packages is the highest on the net by several firms. If you are not happy, you don’t pay for the article – bottom line. However, we encourage you to gain a clear understanding about the objective of the SEO article, which is to help you accomplish your SEO goals of traffic building. As with any business relationship there is a give and take among time and resources dedicated to the project. We are always listening and focused on your feedback. Our goal is to deliver a quality product for you. Please be aware that mixing strategies can get expensive. Writers are very expensive, and while you can pay for additional motivational and personal content to be integrated into your articles, you should expect our writers to spend on average 4-5 hours of time researching blocks of factual, objective content for you, and embedding the important high search keywords. By itself, it is a labor intensive process. The result of having ten 500 word keyword rich articles at your web site is an increased volume of traffic and more business for you. Many of our clients hire us to write standard content and very happy with our price points. Others with stringent writing guidelines polish according to their needs and save large amounts of time by using our service. While still others opt to inquire about our 2500 word “Power Content” article ($400 per article.) We encourage you to take our lead as we are professionals in this area. Business owners that choose to rewrite the articles in their own way, often times will defeat the purpose of the SEO Article as proper keyword density is carefully crafted into each article. This is an important point to understand. Stay focused on the project goal which is short, factual, helpful ( and low cost) 500 word blocks of keyword rich content. Magazine style content should be focused entirely on with a traditional copywriter that ignores the search engine aspects of your article. This kind of content is not really needed to accomplish your traffic building goals. Our goal is to help you build a bustling article directory at your site consisting of 100+ helpful articles and at the same time, create a large return on investment for you. It is always our goal to find a win-win happy medium with our clients content generation needs. Lastly, as mentioned above, if you require special writing needs, help is available for an hourly fee of $75/hour, or ask us about our 2500 word “Power Content” article ($400 per article.) For the most part, we will try and be flexible for you.
6. Why do you talk about the competitors? Sometimes we will talk objectively about competitors or solutions but we try to write in a direction that will help your cause. Objective content is what people want. Keep in mind, if the content is objective and factual (non self promotional) it is more likely to be accepted in your article marketing campaigns. Moreover customers trust levels increase with you when you write in this style.
7. Can we pay more for higher quality writing? Yes. Ask us about our 2500 word “Power Content” article ($400 per article.) For the most part our articles are very high quality. However, should you require us to meet with you and gain a clear understanding of your material or web site and offering – help is available. Search Engine Pros are pioneering the lowest cost article writing service on the net, while maintaining a high degree of quality in each article. Should you decide that you would like an article to be rewritten, we will do 1 re-write of your article at no cost. If our 2nd pass fails, we will discuss your quality goals and the higher price points with you. Each of our SEO articles is written by educated and creative writers, and proofread for factual accuracy and spelling/grammar. If you are a company that needs a different style of writing or more custom writing to your business, help is available! To succeed with SEO, you need to have hundreds of keyword rich pages at your web site, please keep this in mind as you focus on your goal of building a helpful keyword rich article directory at your site.
8. Article Marketing: After you write an article, the next step is to promote your article by way of Article Marketing. The important thing to note here is that most article directories require you to follow special writing guidelines, i.e. non self promotional content, certain numbers of links in the resource box, etc, generally they are seeking objective and factual content. Such writing guidelines are labor intensive to follow. Hence it makes sense to take our lead on the SEO article writing format. If you choose to have us help with your article marketing, we will be uploading the article to your site, optimizing the article, and submitting to the article directories, such as www.ezinearticles.com The result is more traffic at your web site. Questions? Call us at 800.605.4988 and we will help you every step of the way.
Taylor Reaume Speaks To 50 Film Book Authors In Los Angeles, CA.
Over the past year or so I have had the pleasure of working directly with the largest film book publisher on the internet, http://www.MWP.com. Michael Wiese, owner and founder of MWP, is an amazing person to know. He is knowledgeable, patient, wise and successful as a business man, and a teacher.
Below is an except from his homepage that will give you an idea of what he does. Michael first came to me in 2009 as a referral from a colleague in Santa Barbara. Michael’s main concerns revolved around his frustration with stagnant traffic levels at his site, and the inability to quickly and easily add content to his site.
I explained to Michael about how I could help him by way of a professional WordPress installation and community portal. About 11 years ago I started a community web site for musicians…perhaps that story is best summed up by Michael Wiese’s speech introduction on Saturday…I’ll let the introduction Michael’s is giving tell that story:
“Taylor Reaume is a fortune 500 SEO consultant, and owner of the Santa Barbara Search Engine Marketing firm, Search Engine Pros.com Taylor is most widely known for his eStockMusic.com, a stock audio web site that he built up to 200,000 unique visitors per month, WITHOUT the use of seed capital. In 2007, Taylor sold the site for six figures to fortune 500 Jupitermedia. Later the site was purchased by Gettyimages and now populates IStockAudio.com Taylor has vast knowledge of how to get a #1 rank on Google, and how to build more traffic to a web site. Taylor holds a Marketing and Economics degree from Humboldt State University, and has been teaching SEO at his weekly workshops in Santa Barbara for 2 years. Interesting tid bit, Taylor’s SEO firm is one of the few firms on the internet that offer Multilingual SEO services. Today he is going to speak to you about the new MWP.com community web site he built for us, and also provide you some tips on how you can sell more books by getting top ranks on Google.”
Anyhow, I explained to Michael about the community web site building experience I have and he decided to have me build him a community web site for his Film Book Authors. I have to applaud Michael for his faith in my skills, and according to his recent comments, he is extremely happy with the outcome. Our goal is to continue to grow the web site and implement new strategies for building traffic to the site over the next few years.
Community web sites, and the user generated content that comes with them, are perhaps one of the best ways to build a strong presence on Google and other major search engines. The new community web site at http://www.mwp.com/community enables Michael’s authors to collaborate on ideas, upload videos into their profiles, add blog posts and most of all it grows brand loyalty.
Long story short, Michael was very impressed with the way the site turned out, and as a result invited me to speak at his upcoming closed door, invite only (woohoo ! Exclusive! ) Film book author workshop, (3rd Annual MWP Publishing Summit) this Saturday June 19th in Venice Beach, CA.
Of course I accepted his offer, and here I am now, compulsing over my speech. This is, after all, probably the largest crowd I have yet to speak for. My experience with hosting my SEO Workshops every Thursday (a free community service I offer) here in Santa Barbara has really helped me to gain a better handle on my speaking skills. I am excited to meet this challenge and potentially meet some interesting film book authors, new friends and new business partners.
If you are a film book author, I would highly encourage you to check Michael Wiese’s site at http://www.MWP.com
I am pasting the homepage content below for you. If you know of any book writers who might find this resource useful, please do let them know. Thank you!
MWP (Michael Wiese Productions) is the world’s leading publisher of books on screenwriting and filmmaking. It started in 1981 when Michael Wiese wrote and published the first book in what is now a line of over 130 books. Our goal is to provide information and inspiration on all aspects of filmmaking to students, emerging filmmakers and professionals through the brightest minds in the creative community.
Who are the authors?
Our authors and consultants come from the hard-knock school of production as well as America’s esteemed film schools. They know what they are talking about because they write screenplays, they direct and they produce. They understand all elements of the moving picture. Some are working directors, cinematographers, editors, commercial and corporate producers, animators, film professors, screenplay writers, DVD producers, special effects supervisors, mythologists, psychologists, writing gurus, sound designers, script format software designers and game creators.
MWP authors have directed, edited, consulted on the script development or made major contributions toSaturday Night Fever, Grease, Rumble in the Bronx, The Lion King, Fight Club, Beauty and the Beast, War Games, Stakeout, Bird on a Wire, Romancing the Stone, Cast Away, Forrest Gump, Back to the Future, The Graduate, Cool Hand Luke, Chinatown and many others.
What Else Do Your Authors Do?
MWP authors write for the New York Times, Variety, Wired, Premiere, the Houston Examiner, Film Threat and Scr(i)pt Magazine. MWP authors teach at UCLA, USC, The American Film Institute, The New School, San Francisco State and at schools around the world.
MWP authors have won countless nominations and awards, including Emmys®, Oscars® and Director’s Guild Awards. They’ve worked in all the Hollywood studios, in commercial and independent production companies and in post-production houses throughout the U. S. Their work includes studio and independent feature films, network television, digital movies, music videos and documentaries.
Collectively, they’ve written hundreds of produced TV scripts, screenplays and sold dozens — including two million dollar script sales to Steven Spielberg and Disney
One of Hollywoods Best Kept Secrets…(shhhh)
While it’s one of Hollywood’s best kept secrets, many top writers, directors and producers study with our authors to gain that competitive edge. They know that there is always more to learn, always another skill to sharpen. So, if you attend a workshop or seminar with an MWP author, you may find yourself sitting next to someone with major credits who is there to learn more. MWP authors have trained thousands of professionals through their seminars and workshops in the U.S. and throughout the world including Japan, Germany, Spain, England, Indonesia, Finland, Poland, Ireland, France and Italy. Their books are used in over 600 film courses worldwide.
All of this is to let you know – you are in good hands.
May you enjoy our books and the assistance of our authors, many of whom are available to consult with you on your projects. Onward and upward.
The MWP Community Welcome to The MWP community, the premiere Internet destination for aspiring film book authors and screenplay writers. Becoming an screenplay writer is a dream shared by millions of people worldwide. But most have a limited knowledge of how to break into film book writing.
In the competitive world of screenplay writing, talent and ability is not enough. Serious and dedicated writers need every advantage available to them. MWP is a leading provider of film book resources. We provide high quality book publishing platform for established writers while guiding the careers of beginning writers through easy to follow tools, tips, and helpful writing hints. Join MWP’s online film book writer community today.
Your film script will be viewed by hundreds of film supervisors/assistants, film consultants and film reps who are seeking the best screenplay talent from across the world. The site is viewed daily by companies such as Universal, Warner, Walt Disney Pictures, Fox/TV, CBS, ABC, WB, BMI-Film/TV, Touchstone Paramount, Sony Pictures and Universal Studios. Don’t hesitate. Register today!
Get A Bio. As a film maker or a writer, you know the importance of networking. Creating a profile at MWP.com is powerful way to network in the industry. easiest way to break in to showbiz. Register Now
Post Videos. Post videos in your profile to enhance viewership. Videos are a great way to get your message across. Record an introduction video and post it to your bio. Register Now
Post Blogs. For those serious about film book writing, we provide a robust mini blog inside your profile. This helps you in two ways. Backlinks boost your web site rankings and keyword rich blog keywords will u as well as a Every post you make is reviewed by the MWP staff. We regularly feature entertaining blog posts. Register Now
International SEO is a strategy employed by firms hoping to conduct business — in English — with foreign clients and partners. The key to International SEO is optimizing a page for foreign language natural search. This is accomplished through multilingual SEO, wherein we craft an International SEO campaign to attract foreign clients. We optimize your keyword campaign in a foreign language and direct natural search results to a page explaining what it is your company does. Search engine optimization has proven to be a powerful tool for increasing traffic, and International SEO and Multilingual SEO are no different.
This includes manual submission on the appropriate foreign search engines + full optimization maintenance/monitoring service for 1 year. Our native SEO technicians are spread throughout 28 countries. They work in close collaboration with qualified translators to ensure technical accuracy, while always respecting the cultural correctness of each foreign market being addressed.
International SEO is not about doing business with foreigners in their language, but rather bringing foreigners to your website to business with you in English. It is not necessary to translate your website to do business with foreigners. However, you must have at least 1 page translated in Japanese to be able to submit to Japanese Search Engines, and one page in German to submit to the German Search Engines, and so on.
Competent SEO Campaign Management is a necessity in light of the rising popularity of the World Wide Web – and it is to the point now where search engine optimization (SEO) is a necessity for any business making money from the web. If you want to compete in the growing and competitive world of online marketing, you are going to have spread the word about your website and make sure that potential clients can find your website. And the best way to do this is by becoming an SEO expert so that search engines can better pick up your pages.
The process of creating several web pages that are all focused around the same (or similar) group of keywords is called an SEO campaign, and it takes a qualified seo campaign management specialist to oversee and execute such a complex process. So we can better understand the job of SEO campaign management, let’s take a look at some of the things that a qualified SEO expert does.
#1 The number one job of an adept SEO expert is to monitor internet trends, and more specifically, exactly what words are being searched for on the popular search engines. Many search engine sites offer up this information for all to see, some however do not. For these you may able to use some specialized software in order to monitor the keywords that are being searched for by internet users. A good SEO expert will have a firm grasp of keyword trends and be able to adapt to them before the rest of the industry.
#2 Once you have compiled a list of the most frequently searched keywords, you can begin to produce content that revolves around these keywords. Although your list of most frequently searched keywords may change every single day, you will see that some are more prominent than others.
#3 The content you produce should be somehow related to the keywords that are being used. It would seem kind of funny to users if, when searching for “gasoline prices” your article about the local zoo comes up. The effective SEO expert is effective because he or she can address these issues and make sure your website is serving relevant information.
#4 Your next job in SEO campaign management is to repeat the entire process over and over again. Because your ideal goal is to attract as many visitors to your website as possible, you will want to cover many different sets of keywords so you can maximize the amount of viewers. This is the staple of a true SEO expert.
#5 Finally, you will want to monitor the results of your search engine optimization efforts to see just how effective it really is. There are a variety of network tools that can keep track of such stats and generate a report off from the findings. Because internet marketing costs time and money, you will want to find out what ones work and what ones do not. After that, you can eliminate or change the efforts that aren’t working and expand upon those that are. An adept SEO campaign management specialist will keep a campaign dynamic and effective.
As you can see, there is a lot of work that goes into being an SEO expert. It is a highly lucrative career, however, and one that is in very high demand.
Google has a variety of commands to sharpen your Google search experience. Some are very useful, other quite worthless. These query tools are largely unknown to the general public. If you are an internet marketing search engine specialist you probably know these tools like the back of your hand. These syntax commands are particularly useful to speed up the Research Process on the largest search engines. Use these commands to gain a deeper understanding about a site. If you’d like to understand every one of them, just search for: Google commands and you may for sure find what you’re looking for. In particular, this page is very helpful: http://www.Google.com/help/cheatsheet.html. The following Google Keyword Research Tips from The Search Engine Pros, a prominent Internet Marketing Search Engine Specialist, will help your business achieve its internet goals.
Every Internet Marketing Search Engine Specialist Should Know these common Google Keyword Research Tips:
site:
Type in Google search: site:www.yoursite.com and you will see which pages of your web site are indexed.
This analysis is very important, either to
1. understand how good the spider indexed your web site
If your web site is 1.000 pages and Google sees only 300 pages you have a problem! If it shows 1.000 pages but most of them appear in the omitted results also you have a problem. These Google Keyword Research Tips will help you improve your search engine ranking.
2. measure your competitors web site.
Of course you can’t know how many pages your competitor really has, but generally speaking a web site with much more pages than yours is stronger competitor.
cache:
Type in Google search: site:www.yoursite.com and you will see a page with a picture of your web site and on the top a bunch of information.
This command gives a quick understanding of what the spider sees of your (or your competitor) web site. The most important information it give is the date of the last visit of the spider. To be honest this value is not correct because if you check your own logs you will probably see that the spider crawled your page more recently than what this value says.
That said, for the purpose of discovering if the spider likes to visit your competitor’s web site it’s very useful. If you notice that a web page was last time visited one year ago it means very clearly that it’s not such an important page for most search engines. You will be astonished to see how badly some web sites are made and how obvious it is that they can’t perform on search engines! One of the most fundamental Google Keyword Research Tips is to engage in SEO friendly web design!
One of the important goals in SEO is updating your site consistently with fresh content — this is one of the most fundamental Google Keyword Research Tips. The reason you want to have fresh content on your site is not just to please to your visitors and enhance credibility, it’s also a great way to get the spider coming back to your web site. The more often the Google Spider visits your website – the higher ranks you will get, which equals more sales and revenue and of course ultimately more love and happiness in your life. This is why you should rotate articles on your homepage every week, or worst case, every month.
link:
Type in Google search: link:www.yoursite.com and you will discover a results page with all the web pages linking to your web site.
Google doesn’t show all the incoming links. Don’t ask me the reason why the large search engines have chosen only to pick some incoming links but only a small amount of links are shown and very often these are not the most important links.
The only way to bypass this odd behaviour is to switch to Yahoo to make this kind of incoming link analysis. Just go to Yahoo search and type: link:http://www.yoursite.com and you will get the list of all incoming links to your web site home page.
To be precise yahoo has two possible commands: link and linksite. The first, described above indicates only links to your home page. The second (linksite:www.yoursite.com) shows all links to your web site. A very important point to consider in your link building strategy is also the link deepness. The deeper your links into a web site the more natural the links appear and the more valuable they will be considered from search engines. What do I mean by deep links? Deep links simply refers to the inbound links you have pointing to your inner web site pages. Everyone has links pointing to their homepage, yes, but not everyone has links pointing to their inner pages as well, this is the mark of a truly valuable website in Google’s eyes and is something that every internet marketing search engine specialist should routinely be doing. This relates to PR (Page Rank). You want each of your web pages to be a PR 5 or Higher. High PR comes from lots of quality inbound links to your site.
In 2010, search engines are placing huge importance on inbound link counts. This is because it is the one thing spammer and black hat marketers can’t do effectively. Obtaining links is hardcore labor, and it usually only comes over time with gradual and natural growth of your site.
Two other links on this topic which you may find of interest are:
301 Redirects can be a powerful tool for search engine optimization if they’re utilized correctly. For the webmaster hoping to learn SEO, 301 redirects are a critical service to be understood. This article will explain what exactly 301 redirects are and what a webmaster, whose goal is to learn SEO, should be doing to make the most of them.
One segment of web-based tools that seems to be expanding by the minute is the URL shortener. These are sites like tinyurl.com that allow users to redirect their long, cryptic URL to a much easier to remember web address. It’s obvious that these tools have the potential to make a lot of money: controlling a link is the same as controlling web traffic. And there are a number of ways in which a URL shortener can use the links it creates.
There are several advantages to the end-user of a URL shortener:
The most obvious is that the web address is, well, shorter. A long web address is not only hard to remember, it’s difficult to use in many other web-based services such as a Facebook Status Update or a Twitter tweet. Short web addresses conserve valuable character space in these services.
Many URL shortener services keep detailed traffic statistics about the web address, which means the owner of the shortened web address can see not only how much traffic visited the web address but also where the traffic came from.
A shortened web address hides the “real URL” or the destination page. This is great when your original web address is long and hard on the eyes. But it can also help some unscrupulous page owners by hiding the identity of the page behind the shortened web address, which sometimes might be a page that many users wouldn’t want to visit.
Some URL shorteners allow users to choose a custom web address. The advantage of having a memorable web address is that a web surfer doesn’t have to search for it; it’s also re-usable, meaning the web address can be re-directed to new content. One example is http://tinyurl.com/mypictures, which might point to an online album with an almost indecipherable web address.
The best URL shortening service will use a 301 redirect to pass along their Google page rank to the destination web address. This helps the redirected web address advance in search rankings.
Many web services utilize their own forwarding scripts that allow the link to be loaded into a frame, leaving the original page from which the link was clicked intact – Facebook, Twitter, and LinkedIn all do this. This allows a user on this site to link to relevant information without the reader leaving their profile page.
Some URL shorteners give their users access to their link database through an API. These links can provide users with limitless analytics potential to mine data and traffic information. Imagine if TinyURL could be merged with a Reddit or Digg.
But as with anything else, a URL shortener comes with its own set of disadvantages:
As noted above, unscrupulous users can hide potentially offensive or malicious destination pages with a shortened web address. Some URL shortener providers have begun to display the destination address alongside the shortened web address, and this practice will likely become more prevalent.
Creating a web address shortening service is relatively easy, but many attract so much traffic that their web hosting bills skyrocket and their services go out of business. When a URL shortening service shuts down, so do all of the links that anyone ever created with the service.
Shortened web addresses generally don’t convey any information about the content on the destination page and therefore offer no incentives to click on the link. A shortened web address in Twitter won’t contain any link text, and the reader is forced to gather context about the link from the text of the update. Optimizing social media SEO requires an entire skillset in its own right.
Many URL shorteners don’t have robust user account features – they simply allow anonymous users to redirect web addresses. While this might save time, it also prevents frequent users from being able to use a dashboard to organize their shortened web addresses and to keep track of which ones they’ve shortened.
Shortened web addresses generally have no link text and therefore do not associate themselves organically with a keyword. Readers have to either gather context from the surrounding content or take a chance with the link.
Google Adwords Setup Fee – $500 (Static landing page, keyword research & tracking)
Google Adwords Management Monthly Fee – $500/month (Bid management, competitor strategy, and more)
*note $250/month option is for email support only (no phone support included).
Google Adwords can help your company achieve its internet traffic and revenue goals. Is your Google Pay Per Click Adwords campaign lifeless? Perhaps it is not providing you with the return on investment that it should?
You may simply need a professional set-up or audit of your existing campaign. Google Adwords help is just a click away!
We offer assistance with Pay Per Click Services and PPC Campaign Management, Google Adwords account set up, tune-ups, campaign audits and monthly management to improve your ROI. Our PPC campaign management services can help you turn your PPC efforts into effective revenue drivers.
Above is from recent PPC client that went from 4-6 clicks a day to 40-50, after our optimization. Let us help you with your PPC campaign management goals and drive traffic and conversions to your site.
Google Adwords Account Set-up
If you are just starting out with Adwords, we will create your account for you, using the basic strategies that have proven effective time after time.
The 5 key elements for PPC Campaign Management:
1) Highly targeted, relevant keywords. 2) Small, tightly grouped, ad groups based around the same terminology. 3) Text ads that match the keywords (and terminology) exactly. 4) Landing pages that match the keywords and the text ads exactly. 5) Tracking mechanisms that allow you to ensure that the keywords are paying for themselves.
Assuming you have something worthwhile to sell, our 5 part strategy will get you off on the right track to a winning and profitable campaign. We will set up the metrics so you can see which keywords lead to sales and how much you spend per sale. If some keywords get clicks (cost you money) but never produce sales, we will eliminate those as we go along. Our pay per click services will help you focus your paid advertising efforts on the most effective, most profitable elements.
Do you have a lifeless Google Adwords Campaign?
We can help! We are experts at PPC campaign management and can help you streamline your e- marketing spend. Let our Pay Per Click services transform your internet advertising campaigns into profitable, traffic-generating endeavors.
The industry knowledge and experience we possess, enables us to quickly identify problem areas you may have overlooked. Often times all it takes is a few tweaks to bring down the costs of your campaigns and bring up the level of clicks, conversions and sales.
The Search Engine Pros will take an objective look at your internet marketing campaigns and provide you with an eye-opening and detailed report of what you need to do to improve its performance and conversions. The purpose of our PPC campaign management services is to help you achieve your internet advertising goals.
Included in our Pay Per Click services are recommendations on how to increase the effectiveness of the following Adwords elements:
Current campaign structure * Current ad groups structure * Keyword selection * Match types * Bidding and budgets * Ad and landing page content * Performance and results.
SpeedPPC At Work Here
We use a ninja, not so secret weapon, the super powerful PPC tool called Speed PPC. This amazing tool quickly sets up specific ad groups targeting the “long tail keywords” in your market that would just take too long to create without it. You can buy it and do this yourself but it is NOT a trivial learning curve. Why not let us do it for you so you don’t have to worry about it?
Guaranteed Google AdWords PPC Set-up!
The Search Engine Pros “Your Google AdWords Advisors”
Website: www.TheSearchEnginePros.com
PROPOSAL FOR PPC SUCCESS
Proper PPC Campaign set-up and management highly improves your ROI. Creating and managing your pay per click campaign is time-consuming and does require constant monitoring. If not properly done, you could end up losing a lot of money. The right knowledge and/or expertise, set-up and management of PPC campaigns will greatly improve your ROI. We’ve been successful Internet Marketers for over a decade, we know how to set-up and manage Google AdWords accounts to compete against much larger advertisers without overpaying for keywords or blowing your advertising budget.
We will “get inside the head of your prospect/client” and direct him/her to click on your ad and follow through to your website. From beginners to intermediates, we help build your online business in a cost efficient manner. Moving up the “organic ladder” is important, however, as you may have experienced, rather slow. One of the quickest, most cost-effective methods of driving targeted traffic to your site is through Google AdWords. Done correctly, you will achieve your goals quickly.
Full-Service PPC set-up and management includes:
* Google AdWords campaign development through careful analysis and consideration of your goals
* Audit of current Google AdWords account and/or Web Site
* Implement conversion tracking and analytics to improve your ROI
* Keyword research and development
* Keyword bid management
* Targeted & Relevant ads
* Writing and testing multiple ad copy
* Constant review of your account to optimize performance
* Detailed weekly campaign performance reporting
* Monthly management & optimization
* Geo-Targeting Specialist
We approach your account using our deep intuition to create a one-of-a-kind master piece and NOT a COOKIE CUTTER method.
We are never satisfied unless we see cycles of continuous improvement. After having creatively applied the best strategies for your account, and tested it, we evaluate the results and eliminate what is not working and move your account forward with those that improve your ROI. By repeating this cycle of controlled continuous improvement, your campaigns will give you the successful results you demand and require.
We take great pride in our work and do not take any short-cuts. We do not use any bidding tools, etc. All our work is 100% manually done. Each account is treated as we do our very own Google AdWords account. We are very confident that our proven marketing strategies will improve any current AdWords campaign with higher click thru rates and/or lower costs per click within the first 30 days.
Account creation or transition
Initial keyword research and campaign planning
Ad creation for keyword and keyword groups
Setup of effective keyword grouping
Suggestions and consultation of cost reduction and changes.
Monthly = Continued monitoring, tweaking, split-testing and weekly reporting
Monthly ADWORDS SUPPORT Costs
Monthly Adwords Spend Level to Google
One Time Setup Fee
Monthly Phone / Email Support
Bronze ($500/month)
$500 Or Less
$500
(2) 1/2 hr Calls / unlimited
Silver ($1,000/month)
$1000 Or Less
$1,000
(4) 1/2 hr Calls / unlimited
Gold ($2,000/month)
$2,000-$5,000
$1,500
(8) 1/2 hr Calls / unlimited
Custom
Call to discuss.
UPDATED 12/6/10
CONSULTING/COACHING: (Includes ½ hour telephone consultations + unlimited email support with 100% focus to your website pages and/or your Google Adwords account) for one full month.
We use a ninja, not so secret weapon, the super powerful PPC tool called Speed PPC. This amazing tool quickly sets up specific ad groups targeting the “long tail keywords” in your market that would just take too long to create without it. You can buy it and do this yourself but it is NOT a trivial learning curve. Why not let us do it for you so you don’t have to worry about it?
Fees range from $500/month to $2,000/month depending on your spend level to Google. We charge $75 an hour to manage your PPC campaign for all consultations over the allotted amount in your plan. For most clients the $500 monthly plan will be sufficent, provided you are spending less than $500 per month in click costs to Google. If you are spending $500 per month in click costs, this increases the amount of hours we must spend to stay on top of your bids, your strategy. Remember if you are not constantly staying on top of your bid prices, tweaking your ad copy and scouting the competition, your click costs will skyrocket and the impressions plummet, and ultimately your account will go inactive. This means Google will not take your money. In other words, half the battle is trying to get your ads to show by having smart ad copy linked to smart keywords.
You may have heard that a good landing page is important to increase click through rates (and hence lower your cost per click). This is true, and we strongly advise you to create a landing page. A good landing page usually takes 3-4 hours to setup. For this reason, most clients will want to pay the setup fee, which includes setting up your landing page, installation of Google Analytics tracking code, and other fun stuff that is really quite critical to your campaign. If you’re not tracking, you’re guessing. Guessing is never good with marketing dollars. We send you full reports each month detailing your spend amount, and your earnings, ROI.
For all accounts, the setup and the monthly fee are due in advance. For example, on the bronze level, first month set up fee is $500 (this covers creating your landing pages and setting up tracking, as well as other time consuming tasks we won’t bother to explain here) First month account management fee is $500 / month (due on Day 1 in addition to the $500 setup fee for a grand total of $1000 to get started. ) When the 2nd month rolls around, you will have a beautiful new optimized Google Adwords account making your phone ring every day. For ongoing help, we charge an ongoing monthly maintenance fee of $500 to manage the account. Fees do not include sophisticated ecommerce conversion tracking but we will offer specific direction on that for your webmaster to implement. Or we can do it for you as needed on an hourly basis.
Don’t be left behind in the race to the top of Google! Give us a call today to get started. 800.605.4988
To get started and make your first payment: *USE THE PAYMENT LINKS AT THE TOP OF THIS ARTICLE
Don’t be left behind in the race to the top of Google! Give us a call today to get started. 800.605.4988
