SEO Marketing | Web Marketing

The Search Engine Pros Reviews The Top 5 Summer Festivals In Santa Barbara

August 19, 2012 by
The Search Engine Pros Reviews The Top 5 Summer Festivals In Santa Barbara

It’s official! See who made the cut for our top 5 summer festivals in Santa Barbara.

Summertime in Santa Barbara is wonderful. There are so many events going on and endless fun things to do in Santa Barbara during the summer. The summer weekends here in the American riviera are always full of a wide range of festivities, attracting locals and tourists alike.

During the summer, there are five notable festivals that I believe deserve special recognition by our team here at The Search Engine Pros. These festivals in particular not only draw in a huge crowd of hundreds–perhaps even thousands–of tourists to our beautiful town of Santa Barbara, but they are what characterize SB summers as something special from ones spent anywhere else.

Santa Barbara Summer Solstice Celebration


1.  Santa Barbara Solstice Summer Festival
What better way to kick off summer but with the Santa Barbara Solstice Festival? Taking place each year in mid-June, right around the day of the solstice itself, this festival lasts for the whole weekend, from Friday to Sunday. SBSF also has the Solstice parade on Saturday, which travels down State Street to Micheltorena, then finally making its way to Alameda Park. At the park, festival-goers can enjoy live music, delicious food, and festive merchandise. Plus, here’s an added bonus: because the parade ends at Alameda Park itself, people can admire and even take pictures with the floats set up along the entrance of the park, so you can enjoy the parade even if you missed it! All of the parade floats were made by local businesses, clubs, and organizations for spectators’ amusement.
Perhaps what sets Summer Solstice apart from other summer festivals in Santa Barbara is that each year the festival has a new theme. Festival-goers dress up accordingly, and parade floats are designed to the theme as well. For example, this year’s theme was Fantasy, and last year 2011’s theme was Jungle. The jury is in! Summer Solstice is one of our favorite summer festivals in Santa Barbara! What will next year’s theme be?

Goleta Fireworks Festival 2012


2. Goleta Fireworks Summer Festival
When it’s the Fourth of July, every Goletian knows where to go to hit up some awesome fireworks, and that’s Girsh Park! Each year, Girsh Park in Goleta is transformed into a patriotic palooza to celebrate our nation’s birth. This festival attracts mostly the local crowd in Goleta, but its close quarters within the park make it the perfect atmosphere for family bonding on the Fourth. Of course, SB festivals are nothing without its live entertainment, gourmet food, festive merchandise, and overall fun spirit, which the Goleta Fireworks Festival is sure not to be stingy about. Not to mention, the festival’s catering towards locals allows for more fun activities and attractions in comparison to this festival’s West Beach counterpart during Fourth of July (which caters to Santa Barbara locals as well as tourists more). At the end of the night, festival-goers crowd together to watch the fireworks blaze over Goleta.

Santa Barbara French Festival


3. French Festival
The Santa Barbara French Festival made a comeback this year after being put on hiatus last year due to new ownership/management. Even after its one-year break, this fun filled summer festival in Santa Barbara still proved outstanding for its comeback. Located at Oak Park and held usually in mid-July around Bastille Day weekend, this fun, foreign fest features all kinds of French food, entertainment, goods, and fun–with a Santa Barbara twist! Local restaurants, businesses, and organizations are invited to present their French-inspired foods or products, as well as goods from other countries, though mostly France. The summer festival itself is split on two halves of Oak Park, each with a stage of different kinds of entertainment. One stage features singers, musicians, and other types of musical performers, while the other stage is dedicated to dance of all sorts. Festival-goers are even invited to participate in some dancing on the latter stage. If you’re in Santa Barbara and have always wanted to go to France, or are just itching for a feel of French flavor, the Santa Barbara French Festival is the closest you’ll get to it.  We’re proudly adding the French Festival to our list of favorite summer festivals in Santa Barbara.

Santa Barbara Greek Festival


4. Greek Festival
The Santa Barbara Greek festival is just like its French counterpart, except Greek, and held at the end of July rather than mid-(though still at Oak Park). In my opinion, the SB Greek festival is the most underrated of all the SB summer fests. The Greeks are known for their light, yet tasteful cuisine and fervent music and dancing, which this festival certainly doesn’t pass up on. Indeed, the Greek festival is when Santa Barbara truly lives up to its Mediterranean name. So, if you want awesome Mediterranean food, Greek music and dancing, and overall summer fun, check out the Greek Festival at Oak Park – it made our top list of summer festivals in Santa Barbara!

Old Spanish Days July 31st August 4th 2013


5. Santa Barbara Fiesta: Old Spanish Days
Last but certainly not least is Fiesta: Old Spanish Days. Besides being known for its Mediterranean weather, Santa Barbara is perhaps best known for its Spanish-inspired culture and architecture. If you ever get the chance to do some history on the city of Santa Barbara, you’ll be able to see just how much of an influence the Spanish had on the formation of this town. Thus, we have fiesta to reflect back on this town’s history as well as learn about and appreciate the influence the Spanish had on it. Fiesta is celebrated all throughout the downtown area of Santa Barbara, from El Mercado De la Guerra and Del Norte to the Sunken Gardens in the Courthouse, from the Santa Barbara Mission to State Street itself. Santa Barbara Fiesta features everything from the best Mexican cuisine to dance performances to Spanish music concerts. Plus, you simply can’t have fiesta without its infamous cascarones (don’t know what that is? Look it up, or come to SB Fiesta to find out!), which can be sold at literally every block along State Street during the festivities. Some other highlights are Fiesta Pequena and .

This one of a kind summer festival in Santa Barbara begins on Wednesday night–yes Wednesday, and end on Sunday night, but the memories–and perhaps even the confetti–last the whole summer.  (You can check the calendar of events on the website for a better idea of events during fiesta weekend.)

So there you have it, SEPro’s reviews of the top five festivals of summer in Santa Barbara. These festivals are a great way to reach out to the community, enjoy the summer weather, spend time with friends and family, and overall just have a great time. Looking for some things to do during the summer? SB is the place to be! We hope to see you this summer at one of these festivals!

Facebook Marketing | Web Marketing

Facebook Marketing: 7 Secrets To Success

August 18, 2012 by
Facebook Marketing: 7 Secrets To Success

Facebook marketing is one of the hottest marketing platforms for disseminating information about your business today.

There is no question that technology and media in the 21st century is continually evolving.  Facebook marketing has been proven to be one of the most effective media platforms for promoting one’s business. Yet many people who are eager to promote their brand, business, and product are unaware of HOW to successfully market themselves through these mediums.  Questions such as “How do I make my business look attractive to the public”, and “How do I get more ‘likes’ or ‘friend requests’?” seem to be an overarching theme.

Whether you’re a startup, or a seasoned business, chances are you’re probably trying to research ways to get your business on the social web.  You’re in luck! Here are 7 secrets to successfully market your business on Facebook:

Facebook Marketing Power Tip #1:  FIRST IMPRESSIONS ARE EVERYTHING, FACEBOOK IS NO EXCEPTION.

To be an attractive business, you must have an attractive Facebook page. With the newly employed ‘Timeline’, Facebook lets you show who you are and what you stand for in an instant with the giant cover photo. Make sure the photo corresponds to your company’s ideals or philosophy, which is simply good branding. You may want to get professional photographs taken, or put your company’s logo up as long as its clean and simple. Aesthetics are everything these days, so make sure your pictures and profile photos correspond attractively in the eyes of those who see your page.

Facebook Marketing Power Tip #2: TELL THE VIEWERS NOT JUST WHAT YOU DO, BUT WHY YOU DO IT.

On the info section you want to show what you stand for. Anyone can pitch an idea or product, but this won’t get people to BELIEVE in it. Make sure you state your mission statement clearly, describing what you stand for and why you do what it is that you do. If people believe in your cause, they are much more likely to accept your product, as it is not simply seen as a rudimentary good idea, but rather an idea that is apart of them. This pertains to Simon Sinek’s “Golden Circle”, which states that the most successful businesses such as Apple have become successful because they base their products on the “WHY?” and allow people to believe in its cause, rather than aiming it at what they do.

Facebook Marketing Power Tip #3: EVERYTHING MUST BE FRESH AND NEW.

People need new material in their lives; it mentally stimulates them. When people see that you are posting new material each day, with new and interesting topics, blogs, articles, videos, and pictures, your business will benefit substantially.  Educational Facebook marketing is very powerful on the social web. This is because people will see that your business is an active engager in its field, rather than being old or irrelevant.  They will see your company name more often, which keeps it longer in their conscious and subconscious minds, and thus creates more brand awareness (think top of mind). Make sure you post actively, most social media gurus recommend posting 5-7 times per week, and with information that has at least some connection to your business. Pictures and videos are huge, as it takes up more space on their news feed and is easy to view.

Facebook Marketing Power Tip #4:  ENGAGE YOUR FANS.

Being active on your page is more than simply posting articles: you must communicate with your target audience. Ask them questions such as “What do you think of this new product?” Be enthusiastic and encourage them to post their opinions on your page, but make sure your questions are simple and easy to answer. It will bring more traffic to your page as their friends see them posting on yours, and you will get more insight on what they want. Marketing is a two-way street, so don’t forget to go both directions.

Facebook Marketing Power Tip #5: HOLD A CONTEST, MAKE THEM WANT IT.

A great way to engage your fans is to hold a contest or sweepstakes. The prize doesn’t have to be anything expensive, or even necessarily one of your products. It should however have some connection to your business. You can have a photo or video contest, or give prizes to the fans who give the best feedback or idea of how to better your product or business. This all goes back to the give and take principle of marketing.

Facebook Marketing Power Tip #6: KNOW WHAT YOUR COMPETITION IS DOING.

In order to be ahead of your competition, you must know what your competition is doing. By monitoring their use and effectiveness, you can see what you must do to stay ahead of the game. Several new tools such as http://monitor.wildfireapp.com/  allow you to do just this.

Facebook Marketing Power Tip #7: BE THE MASTER OF YOUR DOMAIN.

To be credible to others, you have to play the part. Being the authority figure in regards to information in your specific area incorporates all the previous steps together. It means posting confidently, helping out fans who are looking for more information (this may mean comparing your business’s benefits to your competitions’), and simply being active and aware of how you are communicating with others.  Engaging your fans’ inquiries with diligence and thought gives your target audience the impression that you know what you are talking about, and they will appreciate your assistance and likely respect your business more.

I hope these Facebook marketing power tips have helped you gain more insight into the world of social media marketing.

Remember that high-quality, continuous fan involvement and site activity can lead to an improved reputation, which can take your business a long way.

Happy Marketing!

Web Marketing

No follow in 2012: A Valuable Google Page Rank Benefit?

August 11, 2012 by
No follow in 2012: A Valuable Google Page Rank Benefit?
Google page rank benefit

SEO Experts have known for years that nofollow deletes valuable Google page rank benefit, a Google employee (Matt Cutt’s) has even confirmed this fact on his blog.

So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave aside the decay factor and focus on the core of the question. Originally, the five links without nofollow would have flowed two points of PageRank each (in essence, the nofollowed links didn’t count toward the denominator when dividing PageRank by the outdegree of the page). More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each, and the other five no follow links would simply evaporate the link juice.

Why does Google say not to worry so much about those no follow tags?  We believe Google is simply trying to clarify things to a degree about all the mystery around page rank sculpting. Another reason might be because they are trying to discourage sloppy web mastery.  If one builds a website correctly, from the start, there is no need to use no-follow tags on links (for outbound links or for site navigational links).

But here’s the interesting take away…

Most reports from top SEO’s across the web are concluding that rel=”nofollow” attributes to internal links within a site are wasting link juice. A nofollowed link is deleting your valuable link benefit. Many don’t realize that the WordPress core commenting system that uses nofollow on comment author links is already deleting too much of your valuable link benefit (possible to remove this at theme level), don’t make it worse by adding more!

Google page rank benefit

There’s been talk lately in the blogosphere about how noindex is perhaps just as bad as nofollow in terms of evaporating link juice.  Although noindex is not as damaging as nofollow (doesn’t delete link benefit), noindex does waste link benefit. When a page is noindexed the link benefit that flows through the page does NO SEO work on that noindexed page! All good SEO experts know when link benefit flows through a page (via links) a proportion of that link benefit is used (spent) on that page (estimated 15% is used, it’s the dampening factor within the PageRank formula).

Noindex can block these pages from being indexed, but noindex does NOT recycle the link benefit (the 15% that’s lost), there is little value in noindexing a page when the link benefit is wasted. The page isn’t indexed, but the link benefit is still used (wasted).  The perfect SEO setup is ALL pages on a site target one or more keywords (SERPs : Search Engine Results Pages) so ALL the link benefit flowing through the site generates traffic from search engines like Google through relevant SERPs.

Few sites are perfect SEO wise.  A typical site will have Contact, About, Privacy, Disclaimer, Shopping Basket and other pages that though important to our visitors, have little to no SEO value. Should you noindex the pages, no follow the pages?  These are important questions to ask with your SEO consultant, as the answer is not the same in every case.

What does it all mean?

Long before the days of nofollow, Bruce Clay, Inc. has advocated a site architecture practice known as SEO siloing. SEO Siloing relies on two things to create sections of a site that are highly relevant to the targeted keyword: linking and theming. By linking pages with the same theme (virtual SEO siloing) and by including those pages within the same directory (physical SEO siloing), you can create a section of your site that will be considered pertinent to targeted keywords.

With the advent of the nofollow attribute, we recommended nofollow use to eliminate superfluous links to pages that were off-theme. However, we considered PageRank sculpting using nofollow to be a marginal support for SEO siloing. If a forthcoming Google guideline were to discourage nofollow-based PageRank sculpting, it would not affect the core principles of SEO siloing, a powerful web site architecture technique that improves site structure and the related relevancy signals. If Matt is suggesting that webmasters build a site with PR flow in mind from the beginning, SEO siloing is an ideal solution still deserving of attention and implementation.

Bottom line  – it’s important to start cleaning up our your follow tags.  We won’t be penalized if we use them, rather, we will just lose out on passing “page rank power” for that link. Implementing these changes now will help webmasters abide by Google’s new algorithm and increase web site traffic.

Traditionally, search engine optimization is often approached as a post production task, taking the existing code of a website and optimizing the structure to increase rankings. Often times the work is outsourced or handled by a separate web team that doesn’t have a working relationship with the web development team. However, savvy webmasters and successful SEOs understand that a websites architecture and overall linking structure will have a huge impact on long term success.

When you build your website on a solid foundation of vertical market theme research, solid linking structure otherwise known as ‘silo website architecture’ and quality content that provides value to your visitors, you will be miles ahead of the SEO game even before you begin acquiring back links.

Silo Web Site Architecture: A silo is simply another word for ‘category’.  Silo website architecture is a way of organizing your keyword rich content into tightly structured themes whereas the content of each page, including body copy, titles, headers, and urls, all work together to support the overall theme of the silo.  Each page within a silo links to each other to reinforce the theme. Cross-linking between silos should point to a silo landing page whenever your content contains a keyword phrase that supports that silo’s theme.

Why is this important?

If you build your website this way, search engines like Google are going to reward you because you are telling them exactly what your web site is about while providing a logical navigation for your (and Google’s) customers. Remember, Google is in the business of serving up quality content to it’s customers.  Relevant inbound and outbound linking helps Google filter and organize the web pages they are indexing.  Google’s algorithm pays close attention to the keywords in the anchor text of a link, especially when it is placed within the body content of your page, and places high importance to the page the link is pointing to.  Internal links contained within your website can carry as much weight as inbound links from external sites.

*Note: Red arrows indicate where links are pointing.  Cross-linking between silos should point to a silo landing page whenever your content contains a keyword phrase that supports that silo’s theme.

  • Example of “Silo Web Architecture”
  • Notice keyword themes
Example of Silo Web Architecture

*Note: Red arrows indicate where links are pointing.  Cross-linking between silos should point to a silo landing page whenever your content contains a keyword phrase that supports that silo’s theme.

All this is to say that just be careful when using nofollow and noindex when trying to rank your web pages. Let’s work smarter, not harder on our SEO!

PPC Marketing | Web Marketing

Pay Per Click Marketing: 3 Secrets To Success

August 6, 2012 by
Pay Per Click Marketing: 3 Secrets To Success
2012 05 21 02063800921

The Monday SEO Workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.

When: Monday Nights 6pm-7pm 
Where: SANTA BARBARA VETERANS BUILDING (by Sambos) 112 W. Cabrillo Blvd Santa Barbara, CA 93101

 REGISTER & RSVP HERE

“Pay Per Click Marketing: 3 Secrets To Success”

We will discuss the 3 major secrets to success in PPC marketing. Avoid making the common mistakes in Google Adwords marketing! Group members will share lessons learned with pay per click marketing.  Learn how to download our Local Keyword Research Excel Template.  

Many people try to go it alone with their PPC strategy, and that usually just isn’t going to cut it when you are swimming with the sharks on Google Adwords, you’ll lose your shirt quickly. 

Learn how to decrease your keywords’ cost-per-clicks (CPCs) and optimize your ad positions (more traffic for less cost). A smart PPC campaign manager will spend time researching competitors strengths and capitalizing on the best keywords in their campaigns. 

Don’t make the same mistake nearly 75% of PPC advertisers make, and send everyone to the homepage of your web site. 

Group members will share:

  • how to develop a keyword research report
  • how to find low cost, yet high traffic keywords with commercial intent
  • how to create compelling ad copy and split testing ads
  • how to adjust keyword bids to ensure maximum ROI
  • how to add negative keywords
2011 06 16 12333600078

Business Networking Opportunities In Santa Barbara:

  • Contacts N Coffee: Great opportunity to network with other local businesses every Friday morning. visit here
  • Goleta B2B Breakfast: Largest business breakfast mixer in Santa Barbara. First Tuesdays of every month. Earl Warren Showgrounds. visit here
  • Santa Barbara Young Professionals: Business Networking with young entrepreneurs. visit here
  • TECH BREW: Brings together hundreds of local professionals, who gather to Exchange Ideas, Network, Form Alliances, and Focus Technology and Business Growth in the Santa Barbara Region. visit here

Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

oin us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO.

Taylor Reaume, The Search Engine Pros Founder, will discuss:

  • The latest cutting-edge marketing strategies, online and offline.
  • How to wine and dine the Google spider at your web site.
  • Discover 4 powerful SEO Tools to help increase visitors to your web site.

Santa Barbara’s Only SEO Meetup Group

Learn SEO and internet marketing strategies at the weekly SEO meetup. Every Thursday at The Eagle Inn in Santa Barbara, California, The Search Engine Pros offer an SEO class that teaches ethical SEO strategies. Share ideas with other local business owners who have developed innovative internet marketing strategies.

IF YOU ARE A MARKETER: Fellow marketing consultants and web designers are welcome to attend this meetup group provided they post a public Facebook post with a link to our meetup page on the day of the event.
IF YOU ARE A NON MARKETER: Rather than charging a door fee, we ask attendees to post a review on our Google page and Facebook page.

2011 06 03 232206 2

Web Marketing

Craigslist Marketing: 7 Helpful Hints When Posting Ads

July 26, 2012 by
Craigslist Marketing: 7 Helpful Hints When Posting Ads

Craigslist marketing is one of the most effective forms of advertising today.

Craig Newmark, the founder of Craigslist, in 2006

Craigslist is a classified advertisements website with sections devoted to jobs, housing, personals, for sale, services, community, gigs, résumés, and discussion forums.

The site was founded by Craig Newmark in 1995 as an email distribution list of friends, featuring local events in the San Francisco Bay Area, before becoming a web-based service in 1996 and expanding into other classified categories. It started expanding to other U.S. cities in 2000, and currently covers 50 countries.

Business owners around the world use Craigslist as a means to market their businesses and align with strategic partners.  When marketing your business using Craigslist, there are a few tips you may want to consider beforehand.

  1. Craigslist Marketing Tip #1: It is best to build a list of ads that you will run. For example, it is best to keep a list of about 10-20 swipe files on hand that you will run on craigslist so that you are not constantly having to create new ads. After you have posted each ad on the list once then you can start over and start doubling up your ad postings, making that ad list run longer.
  2. Craigslist Marketing Tip #2: Titles are important! Make sure the title of your posting is something catchy that will bring the customer in and make them want to click on that posting. You will get a better response if you have an interesting title.  Consider phrasing your title as a question. For example, if your title is “Think your smarter than Lady Gaga?” then in their heads viewers think “yes” so they will click on the link to see what it is.
  3. Craigslist Marketing Tip #3: People love pictures. Sometimes people will click on a posting just because it has ‘pic’ next to the title. You want to put relevant pictures in your ad posting. Perhaps a picture of your product or your banner design on your website.  After all a picture speaks a thousand words.
  4. Craigslist Marketing Tip #4: Be sure to watch your timing for when you post your ad. Some of the best times to post on Craigslist are in the early mornings from 6-8am and the after work hours of 5-8pm. These are the times when people are surfing Craigslist before and after work. If you post an ad too early than your ad will be pushed to the second or third page by the rush hours and if you post an ad too late, then no one will see it either.
  5. Craigslist Marketing Tip #5: People love their city! When creating your ad keep in mind that people tend to be very proud of their city, so if you are targeting businesses locally then it would be a good idea to have some sort of local theme to the ad or pictures in the ads.
  6. Craigslist Marketing Tip #6: Testimonials! Credibility is a huge part of the internet marketing business. People buy from people.  Testimonials are marketing gold and are very effective at increasing conversion levels.   If possible, always include photos of your testimonials.  Smiling faces have been proven to increase conversion levels in recent studies.
  7. Craigslist Marketing Tip #7: Identify your target market and post correctly!  Craigslist has many different sections. Make sure you are posting your ad in a section that is relevant to your business and also reaches your target market. If you are selling couches, it would be effective to post an ad in the furniture section, but not so effective to post an ad in the boats section.  Position your ad according to your target market.

I hope these Craigslist marketing tips helped you gain a clearer understanding of how this unique marketing medium can grow your business.   Stay tuned for more helpful internet marketing tips that will give you an edge over your competition on the web.

Web Marketing

Comprehensive List of Search Engines

July 24, 2012 by
Comprehensive List of Search Engines

This is a great little resource we found today…  

Bing Search: Microsoft’s entry into the burgeoning search engine market. Better late than never.
Yahoo! Search: The 2nd largest search engine on the web (as defined by a September 2007 Nielsen Netratings report.
AltaVista: Launched in 1995, built by researchers at Digital Equipment Corporation’s Western Research Laboratory. From 1996 powered Yahoo! Search, since 2003 – Yahoo technology powers AltaVista.
CuilCuil: Cuil was a search engine website (pronounced as Cool) developed by a team of ex-Googlers and others from Altavista and IBM. Cuil, termed as the ‘Google Killer’ was launched in July, 2008 and claimed to be world’s largest search engine, indexing three times as many pages as Google and ten times that of MS. Now defunct.
Excite: Now an Internet portal, was once one of the most recognized brands on the Internet. One of the famous 90’s dotcoms
SEO Marketing | Web Marketing

Taylor Reaume Speaking at UCSB’s “Careers In Online Marketing and Social Media” on 5/15/2012

May 15, 2012 by
Taylor Reaume Speaking at UCSB’s "Careers In Online Marketing and Social Media" on 5/15/2012
Taylor Reaume - The Search Engine Pros Founder

Taylor Reaume, founder of Santa Barbara marketing company Search Engine Pros will be a panelist at UCSB’s “Careers In Online Marketing and Social Media” presentation. The event is expected to be a highly valuable and rewarding experience for UCSB students. The panel will be held on Tuesday, May 15th from, 4:00-5:30pm @ Career Services, Building 599, Room 1109.

Each panelist will have 10-15 minutes to cover the following:

How did you get to where you are?
What does your career path look like?
What/who influenced you to choose this type of work?
Are you still in this field?
What barriers might students face wishing to enter this field?
How did you overcome any of these barriers?
What tips would you give to students wishing to enter this field?
Do they need special training or expertise in a certain area?

**There will be Q&A from the students immediately following the panel discussion**

Taylor will speak to the importance of internships and explain how they provide essential “transferrable skills” and clarity with your career path.

Students interested in Search Engine Pros Santa Barbara marketing internship may apply at :
https://www.thesearchenginepros.com/mentors/

For more information contact The Search Engine Pros at 800-605-4988 or Emily White Career Counselor, Career Services, University of California, Santa Barbara (805)-893-4412 http://career.ucsb.edu

2012 05 16 11345500847

Google Marketing | Web Marketing

Google in Africa – It’s a hit

May 15, 2012 by
Google in Africa – It’s a hit

Online Africa is developing even faster than the new highways of offline Africa. Undersea cables reaching Africa on the Atlantic and Indian Ocean coasts, plus innovative mobile-phone providers, have raised internet speeds and slashed prices. In some African markets, you can buy a daily dose of internet on a mobile phone for about the cost of a banana (ie, less than ten American cents). This burgeoning connectivity is making Africa faster, cleverer, and more transparent in almost everything that it does.

2012 05 15 10302300845

Google can take a lot of the credit. The American search-and-advertising colossus may even be the single biggest private-sector influence on Africa. It is not just that its internet-search and e-mail are transforming Africa. Take maps. Before Google, ordinary Africans struggled to find maps. Military and civilian mapping offices hoarded rolls of colonial-era relics and sold them at inflated prices. By contrast, Google encourages African developers to layer maps with ever more data. In Kenya 31,000 primary schools and 6,900 secondary schools are marked on Google maps. Satellite views even let users see if the schools have built promised new classrooms or water points. Similar initiatives let voters verify local voting figures at election time. Satellite views of traffic jams have also shamed some African cabinets into spending more on city infrastructure.

Google has also pepped up Africa’s media, enabling Africans to read each other’s newspapers. Google is improving translation software to bring more Africans who speak only local languages online. As well as English, French, Portuguese and Arabic, it offers Zulu, Afrikaans, Amharic and Swahili. Languages like Wolof, Hausa, Tswana and Somali are set to follow.

Let critics complain that Google is buying up enormous amounts of virgin digital land in Africa at virtually no cost. Within a couple of decades, without the regulatory oversight of the African Union or African governments, they say, Africa’s internet life will be almost entirely in hock to the Google giant. Even the company’s decision to go slow on seeking profits from Africa by offering cheap deals has been attacked by African would-be rivals, which say that such tactics are only extending Google’s unfair advantage.

Faster downloading speeds have helped make Google’s YouTube video-viewing more popular. Young urban Africans organise YouTube parties. The company is also trying to help African governments digitise information and make it freely available to their citizens. Many rulings in the higher courts of Ghana, for instance, are going online.

Google says its recent effort to best a rival South African firm, Mocality, was an embarrassing aberration. Google’s top man in Africa, Joe Mucheru, brushes aside fears of a monopoly. The company’s advertising model, he says, helps African business. “The more Google grows, the more the entire ecosystem grows.” He is especially keen on Google+, a service that seeks to provide an even more useful online community than Facebook.

Google Marketing | Web Marketing

Google Announces Bulk Management Tool For Google Places – Finally!

May 9, 2012 by
Google Announces Bulk Management Tool For Google Places – Finally!

Manage multiple locations more easily with a new tool for Google Places

Businesses with multiple locations have a big task in front of them when trying to manage their online presence. How can they connect their customers with the locations closest to them? How can they make data changes to a group of their locations all at once? The challenges of managing multiple businesses in the real world can sometimes carry over online.

We’ve heard plenty of feedback about how you want to manage your listings on Google, which is why we’re excited today to announce an upgraded bulk listing management tool for Google Places for business.

9GDs6WpUUkEmn Ubja4148pR5xteGn5cxPajYogv1dm2Z3mWOHZAxsTcXRC8DQgxzTWwcBQwnLq6Q1qHUY r2j6CjbPbV5cpqD9EOKAQ5 P78aV26Ww

We’ve made many improvements and now enable the following actions:

  • Edit one or more of your listings’ data at once
  • Search through your listings, filtering by specific information or for listings with errors
  • Upload new listings using a data file or by adding them individually within the interface
  • Tell us how we can improve this new interface by clicking the “Give Feedback” link

Before you get started with the new bulk management tool, watch the video tutorial that’s relevant to you or visit our Help Center for more information:   


New user? Learn how to manage multiple locations. Already managing verified listings? Here’s what’s new.

Starting today, you’ll be routed to the new interface whenever you click to upload or edit a data file via the Places dashboard, or by visiting https://places.google.com/manage directly. You’ll still use the Places dashboard to see your listing analytics and to perform PIN verification on single locations. Remember that your updates will still take a few days to appear on Google Maps.

We hope the new tool makes managing your business on Google Places much easier. We look forward to hearing your feedback and seeing your listings up on Google Maps!

PPC Marketing | Web Marketing

Adwords PPC Bid Management and Adwords Consultants

December 10, 2011 by
Adwords PPC Bid Management and Adwords Consultants

Adwords PPC Bid Management – 5 Common Mistakes You Should Know

Adwords consultants might seem to have very lucrative jobs. One has to be nearly perfect and there are no rooms for errors in this field. Errors in Adwords PPC Bid Management will lead to loss of business, and SEM professionals with self respect would never opt for such a situation. In this article, we shall be looking into some of the commonly made mistakes in pay per click advertising. By pointing out these mistakes, you are getting a chance to correct faulty procedures. This is applicable to the experienced and novice of the users.

Try to keep things simpler. This will be effective in the long term. Instead of juggling about with various services on a single SEM campaign, it will be better if you are able to distribute the workload. Some Adwords consultants implement search as well as content networks in unison. Although it will get the job done, it will be additional headache for your marketing manager if they use Adwords PPC Bid Management. The reporting on the performance will be tough to be assimilated. This is due to the difference in the rates of search and content networks. If possible, grouping should be resorted to. When grouping is implemented effective ads for each niche can be written.

The targeted keywords that are being implemented should be matched in nature; or in other words, it should be interrelated. There is a problem when google adwords consultants opt for board matches. In appropriate ads will be displayed because of this matching. In order to avoid such situations, it is better to set negative keywords. Such keywords will ensure that inappropriate ads are not being displayed and advertisements that are relevant to the content at hand are being displayed. The appropriate terms can be found easily with the help of numerous tools that are available for the taking. It might be a time consuming and cumbersome process for some, but it pays.

The keywords which are being used on the website can have either of the two effects – it will help in promoting the site or vice versa. The Google Adwords consultants should be adept in such a manner that they should be capable of analyzing the different keywords. With this analysis, they will be able to find the most highly performing keywords and discard those junk keywords that are pulling the site down in the page rank listings. The junk keywords can be displaced with newer more performing keywords. Such checks should be maintained frequently.

Variety is the spice if life – this holds true for this niche also. SEM professionals should take special care of this factor. The high performing ads if found, can be used for replicating purposes. In short, variations of the same ad can be used repeatedly so that the success rates are doubled or tripled. Juggling with the several high performing ads is more than ample for one to attain good search listings. Tracking of the performance, in Adwords PPC Bid Management although practiced by many must be kept on constant check. Dispersing the keywords in several groups will also be beneficial.

Pay per click advertising can seem overly complicated and complex, but it doesn’t have to be. By enlisting the help of internet marketing professionals, you can save your company time and money by ensuring that your campaigns are optimized. If you are over-bidding for certain keywords, bidding on the wrong keywords, or not receiving the kinds of sales you’d like because your conversion rates are low, then you might benefit from the help of advertising professionals who have brought internet marketing success to countless clients — The Search Engine Pros.

1 … 3 4 5 6 7 8 9 … 11