Yes, you read that right. Adwords consultants are also prone to commit mistakes. We shall be looking into some of the commonly committed mistakes by this niche. People tend to learn from their mistakes. Adwords consultants can easily learn this. This is because the more mistakes they makes, the more will be losses in their business. Anyways sticking to the context, the article aims to be a revelation for the majority of the readers who are confused about the entire paradigm of internet marketing strategy.
The reader must be already knowing about the search and the content networks. Google has a widespread span and some are even known to consider them as God, because they know everything happening in the online world. In the context of paid search advertising, search network is a phenomenon with the help of which the relevant ads will be displayed according to the targeted keyword that is searched for. On the other hand, a content network is something that displays the ads according to the context of the web portal. Ok, so why am I explaining all these concepts? This is because one of the gravest mistakes committed Adwords consultants lie within these networks.
They try to balance a content network and search networks. Some in the group are of the opinion that when both are run in tandem, then more profits will fall in their hands. Little do they realize that it takes dedicated time to fine-tune the search and the content network? It will be too late when they find out these. Business will falter and they will try to avoid the same mistake in the next campaign. Keyword matching is an important concept that must be thoroughly assimilated by Adwords consultants. We shall be discussing the importance of it in the next passage.
The keyword matching is a paradigm with the help of which the ads will be triggered and displayed on the website. One of the common mistakes done by an Adwords consultant is mismatching the keyword matches. Board keyword matches are fine. However, what if the words chosen are broader and this will result in the display of non-relevant ads on the webpage. This can be controlled to an extent with the help of negative keywords. In short, one should be having a thorough knowledge of the board matching and negative keywords concepts.
This can start a bar fight on any day if it is uttered improperly. We are looking into duplicate keywords. Frankly, the niche of Adwords consultants is broadly divided in this paradigm. The duplicate keywords can be useful or useless for the website in question. An Adwords expert must decide whether it will be useless or will act adversely quickly effectively. The emerging trends will give him a good idea of what is happening and this is one of the reasons why tracking and analytics must be looked into by consultants. Removing or pausing for the duplicate keyword accordingly will help in the long term.
The Basic search help article covers all the most common issues, but sometimes you need a little bit more power. This document will highlight the more advanced features of Google Web Search. Have in mind though that even very advanced searchers, such as the members of the search group at Google, use these features less than 5% of the time. Basic simple search is often enough. As always, we use square brackets [ ] to denote queries, so [ to be or not to be ] is an example of a query; [ to be ] or [ not to be ] are two examples of queries.
* Phrase search (“”) By putting double quotes around a set of words, you are telling Google to consider the exact words in that exact order without any change. Google already uses the order and the fact that the words are together as a very strong signal and will stray from it only for a good reason, so quotes are usually unnecessary. By insisting on phrase search you might be missing good results accidentally. For example, a search for [ “Alexander Bell” ] (with quotes) will miss the pages that refer to Alexander G. Bell.
* Search within a specific website (site:) Google allows you to specify that your search results must come from a given website. For example, the query [ iraq site:nytimes.com ] will return pages about Iraq but only from nytimes.com. The simpler queries [ iraq nytimes.com ] or [ iraq New York Times ] will usually be just as good, though they might return results from other sites that mention the New York Times. You can also specify a whole class of sites, for example [ iraq site:.gov ] will return results only from a .gov domain and [ iraq site:.iq ] will return results only from Iraqi sites.
* Terms you want to exclude (-) Attaching a minus sign immediately before a word indicates that you do not want pages that contain this word to appear in your results. The minus sign should appear immediately before the word and should be preceded with a space. For example, in the query [ anti-virus software ], the minus sign is used as a hyphen and will not be interpreted as an exclusion symbol; whereas the query [ anti-virus -software ] will search for the words ‘anti-virus’ but exclude references to software. You can exclude as many words as you want by using the – sign in front of all of them, for example [ jaguar -cars -football -os ]. The – sign can be used to exclude more than just words. For example, place a hyphen before the ‘site:’ operator (without a space) to exclude a specific site from your search results.
* Fill in the blanks (*) The *, or wildcard, is a little-known feature that can be very powerful. If you include * within a query, it tells Google to try to treat the star as a placeholder for any unknown term(s) and then find the best matches. For example, the search [ Google * ] will give you results about many of Google’s products (go to next page and next page — we have many products). The query [ Obama voted * on the * bill ] will give you stories about different votes on different bills. Note that the * operator works only on whole words, not parts of words.
* Search exactly as is (+) Google employs synonyms automatically, so that it finds pages that mention, for example, childcare for the query [ child care ] (with a space), or California history for the query [ ca history ]. But sometimes Google helps out a little too much and gives you a synonym when you don’t really want it. By attaching a + immediately before a word (remember, don’t add a space after the +), you are telling Google to match that word precisely as you typed it. Putting double quotes around the word will do the same thing.
* The OR operator Google’s default behavior is to consider all the words in a search. If you want to specifically allow either one of several words, you can use the OR operator (note that you have to type ‘OR’ in ALL CAPS). For example, [ San Francisco Giants 2004 OR 2005 ] will give you results about either one of these years, whereas [ San Francisco Giants 2004 2005 ] (without the OR) will show pages that include both years on the same page. The symbol | can be substituted for OR. (The AND operator, by the way, is the default, so it is not needed.)
Exceptions
Search is rarely absolute. Search engines use a variety of techniques to imitate how people think and to approximate their behavior. As a result, most rules have exceptions. For example, the query [ for better or for worse ] will not be interpreted by Google as an OR query, but as a phrase that matches a (very popular) comic strip. Google will show calculator results for the query [ 34 * 87 ] rather than use the ‘Fill in the blanks’ operator. Both cases follow the obvious intent of the query. Here is a list of exceptions to some of the rules and guidelines that were mentioned in this and the Basic Search Help article: Exceptions to ‘Every word matters’
* Words that are commonly used, like ‘the,’ ‘a,’ and ‘for,’ are usually ignored (these are called stop words). But there are even exceptions to this exception. The search [ the who ] likely refers to the band; the query [ who ] probably refers to the World Health Organization — Google will not ignore the word ‘the’ in the first query.
* Synonyms might replace some words in your original query. (Adding + before a word disables synonyms.)
* A particular word might not appear on a page in your results if there is sufficient other evidence that the page is relevant. The evidence might come from language analysis that Google has done or many other sources. For example, the query [ overhead view of the bellagio pool ] will give you nice overhead pictures from pages that do not include the word ‘overhead.’
Punctuation that is not ignored
* Punctuation in popular terms that have particular meanings, like [ C++ ] or [ C# ] (both are names of programming languages), are not ignored. * The dollar sign ($) is used to indicate prices. [ Nikon 400 ] and [ Nikon $400 ] will give different results. * The hyphen – is sometimes used as a signal that the two words around it are very strongly connected. (Unless there is no space after the – and a space before it, in which case it is a negative sign.) * The underscore symbol _ is not ignored when it connects two words, e.g. [ quick_sort ].
Have you wondered why some sites are ranked so high on Google and why other sites are no where to be found? Over the last five or six years Google has been modifying their algorithm to research on page ( code ) and off page ( links ) factors which affect how web sites rank on their favored search engine. Here’s a list of the factors that Google investigates and a perspective that Google can take when researching a site :
Title Tags
Keywords – the keywords in the title tag should represent the content on the page.
Length – the title tag should be short and to the point.
Suggestions
When making a title tag ensure it is both unique and concise.
Try and keep the quantity of characters between sixty and eighty.
If you’ve a blog try and make the title tag the name of the blog entry rather than the name of your blog.
Don’t attempt to stuff too many keywords in your title tag.
Ensure that the title tag is readable and makes perfect sense to your internet site’s visitors.
URL
URL structure – the URLs of a domain should be static with no extraneous characters.
Keywords – URLs should contain keywords so long as they have relevancy to the content.
Suggestions
Remove any extraneous characters from your URL strings ( %$?.. )
Try and add keywords in the URL strings but ensure that they represent the webpage.
Make your URLs end with a .html or .htm extension or seem to be a subdirectory ( about.html or / about ).
Meta Outline Tag
Keywords – the keywords in the meta outline tag should represent the content of the page.
Length – the meta outline should be short and to the point.
Unique – each page should have a singular meta outline.
Suggestions
Make the outline a total sentence so it is simple to read and understand.
Try to not make the meta outline tag longer then 120 characters.
Don’t use the same meta outline tag through your internet site, each page should have a different tag. Many times it’s best to just place the 1st 1 or 2 sentences from the content into the meta outline tag.
If at all possible, use only a pair of keywords in your meta outline and try and place them towards the start.
Headings
Text type – sites should use H1, H2, and H3 tags
Keywords – the keywords in the heading tags should represent the content of the page.
Suggestions
Use H1-H3 tags over H4 or lower tags.
If you place a keyword in your heading tag, ensure that keyword is also in the content or at least related to the content of the page.
Make headings short and to the point.
Content
Keywords – there should already be keywords in the content if content is written for your visitors. There should also be variations in the keywords ( apple, apples ) as well as further related keywords ( apple, fruit ) inside the content.
Prominence – the earlier the keywords appear in the content the more probable the content is related to these keywords.
Font – Words in the content that are bigger, bolder or italicized are sometimes considered more vital.
User – The content should be written for visitors.
Links – links inside the content should be related to the content.
Freshness – content that is updated more often could be more helpful to searchers.
Uniqueness – content that’s unique and original will often rank higher then unoriginal content.
Quantity – sites having a just a couple of pages of quality content.
Themes – The content on an internet site should be based primarily on similar subjects or “themes”.
Keyword density – the keyword density of an internet site should be similar on context to other related sites.
Recommendations
Always write content for the user first and then the search engines.
Attempt to place keywords across the content, also ensure that keywords are related to one another and the content on the page.
Place links in your content to related web sites as well as related conteont on your own internet site.
Try and add content on an once a day basis.
Don’t fret about word density, if the content is on “apples” then you may naturally mention “apples” multiple times in the content.
Writing on related subjects will show that your site is related to that subject and other keywords related to that subject.
Content should be unique, try not use content that is also on other websites.
Use bold and italicized styled text when it sounds right for the readers, don’t just do it for the search engines.
Alt Tags
1. Photographs – all pictures should have alt tags.
2 . Keywords – words in the alt tags should be applicable to the image.
3 . Length – alt tags should be short and to the point.
Ideas
Place alt tags on all photographs so you can improve the accessibility of your web site.
You can place keywords in your alt tags as long as they describe the image.
Confirm your pictures are links when it is smart,eg for a company trademark.
Don’t stuff alt tags with keywords.
Length of alt tags can change, but usually the shorter the better.
Internal Links
Keywords – links that contain keywords should be related to the webpage they point to.
Titles – links should have titles that represent the anchor text of the link ( tool tip ).
Illustration – link text should represent the linked page.
Ideas
You can place keywords in the anchor text of internal links but it is best to make sure they have relevancy to visitors.
Don’t stuff your anchor text with tons of keywords.
Keep the anchor text representative of the page you are linking to.
Make the titles ( tool tip ) on each link the same as the anchor text.
Indexing
Links – by crawling all the links, all the pages of that internet site should be discovered and indexed.
Sitemap – a sitemap should contain links to imperative pages within a sitwebe.
Ideas
Link in your content to other pages within your internet site this can help Google index your pages.
Make a sitemap that links to all or, as a minimum, the imperative pages on your website.
External Links
Authority – if an authority site links to another web site, then that other web site will be considered valuable to folks.
Keywords – if there are keywords in the anchor text of a link then it is standard for Google to think about the internet site should be ranked for those keywords.
Age – the longer a link stays live on an internet site, the more valuable the link is.
Importance – if a site links to you and another site, both sites, or at least webpages, should be related to the same subject.
Quantity – the more outbound links on a page, the less weight each link will have.
Extension – sites with vital extensions like .edu and .gov are thought to be to link to more valuable sites.
Freshness – if a site has outbound links and updates often, then even the old outbound links are thought to be valuable.
Link count – if a large amount of web sites link to one site, then that one web site is regarded helpful to folk.
Linking web sites – links from related web sites are better then links from non-related sites.
DMOZ – web sites that are in DMOZ and link out to other internet sites are regarded as to link to good sites.
Placement – links inside a site’s content is regarded better then links in the footer of a site.
Suggestions
Try to get links from authority web sites.
Don’t take part in link exchanges to build up your link recognition.
Try to not purchase all page links.
Don’t go for links from high PageRank web sites ; instead go for links from related websites.
Links from directories like DMOZ and Yahoo Directory can not just help with search engine rankings but can also drive traffic.
Use the new social websites like MySpace, digg, del.icio.us, and YouTube to build link popularity.
If you are going to buy text links try and keep them live so long as possible. The older the link, the better.
Links from .edu or .gov web sites will sometimes carry more weight and larger benefit.
Keep away from web sites and blogs that link out to non-related internet sites or that may appear spammy.
Code
Size – the dimensions of the code on a domain should be streamlined, the less KB it takes up, the better.
Clean – sites that are using web standards and have clean code customarily load up quicker for users.
Suggestions
Use CSS to make your page size smaller.
Use CSS to help improve the cleanliness of your code.
Site
Site Age – older sites are regarded as more topical then newer sites.
Visit Length – often the longer folks stay on an internet site the great the likelihood that the site is helpful to them.
Sandbox – sites in the Google sandbox are typically not as topical compared to older internet sites.
301 redirect – internet sites should do a 301 redirect from “yourdomain.com” to “www.yourdomain.com” or vice versa, depending on the circumstance.
Suggestions
Attempt to register your domain name for more then one year.
Employ a 301 permanent redirect so that your internet site would appear as one internet site rather than 2 separate web sites. ( www and the non-www are looked as two sites unless your do a redirect from one to the other )
Try to increase at a natural rate ; growing too quickly may put you in the Google sandbox.
The following are some factors that Google may look at in a negative way :
Visibility – web sites with invisible text might be attempting to trick Google.
Two. Over optimization – sites that are excessively optimized might not be important for any keyword phrases.
Keyword stuffing – web sites with too many keywords stuffed into the content could be making an attempt to trick Google.
Reciprocal links – web sites that link between one another too many times could be attempting to cheat.
Cloaking – sites that show Google a different page then what the spectator sees typically get banned.
Anchor text – if all of the sites linking to a site have the same anchor text, those links may not be considered natural.
Entrance pages – if tons of one page sites full of keywords are linking to another web site, the ranking of that website can be influenced adversely.
Frames – it is hard for Google to move and index a site with frames, making it harder to rank that internet site.
Flash – it is tough to read / crawl internet sites made totally in flash that may make it harder to rank Flash web sites.
All page links – if tons of internet sites link to another web site on each one of their pages then the text links might have been bought, which is scowled on by Google.
301 redirects – sites that have tons of other web sites redirecting into them might be trying to extend their link count to rank high, so Google may penalise these internet sites.
These are a lot of the factors that Google might look at when determining the ranking of a site. Every factor has a different weight and the weights are consistently changing to provide searchers with extra topical results. As Matt Cutts discussed to Om Malik, Google “used to crawl the web once a month, and now we update everything in 2 to 3 days”. This shows that it’s important to make certain you account for as many of the ranking factors as practicable, particularly if you’d like to get ranked. One thing to notice is if you are taking these elements above and check them to how a blog is set up, blogs are in line with the majority of these factors, particularly when it comes to a few of the most important factors like the freshness of content.
A quick list side by side comparison between Omniture and Google, 2 popular website visitor analytics software: (keep bias in mind this was sent by Omniture sales rep)
SiteCatalyst
Google
20 Custom events linked to conversion
Conversion event – purchase
100 Additional Segmentation variables
I’m not aware of any custom variable availability
22 different Pathing reports filterable by conversion events and customizable on the fly for what-if type analysis
A few limited pathing reports
Merchandising Categories
Not available
Advanced Data Warehouse for granular visitor segment extraction
Not available
Reports available at site, category, product, and page level for day, week, month, quarter and year
Only daily uniques at site level
Open Data Sources architecture for importing offline metrics
Not available
Integrated with 3rd party marketing partners for streamlined metric import
Not available
Unlimited Campaign Classifications to understand your marketing ROI across all levels of visitor conversion
Not available
Purchase conversion down to product level with cross-sell, sales cycle, and customer loyalty metrics out of the box
Commerce funnel tracked at site level, product only viewed by purchase event
Track all of your marketing efforts – paid search, email, banners, affiliates – all in one interface
Only paid search
Intuitive, highly flexible and customizable interface.
Rigid reporting, not easily customizable
Enhanced dashboard reporting – customizable down to each user with just the appropriate level of detail and sophistication
Dashboard cannot be customized
Bookmarked reports and Scheduled distribution
Not available
Customizable Alerts allowing you to manage site by exception
Not available
Dedicated account manager, live support, online tutorials, Omniture University
When the internet was first becoming popular for online shopping and local search, business owners could justify not having a professional looking website. After all, who knew if the internet would take off as a means of finding local businesses? If it didn’t, money spent on having a website designed would be wasted.
But the internet is clearly here to stay, and any business that hasn’t invested in a professional looking website is losing customers to those that do. A professional website is a marketing must – it’s what gives your online business the credibility that customers require before handing over their credit card information.
A recent survey in Marketing Sherpa’s E-Commerce Benchmark Guide revealed that the average abandonment rate for online shopping carts is 59.8%. This eye-popping statistic means that nearly 6 out of 10 online shoppers leave a website before finishing a transaction but after having added something to their shopping cart. Why? It’s most likely because they feel uncomfortable making the purchase – perhaps the website doesn’t look credible or they don’t feel like their information is being protected well enough.
Whatever the reason, the scary truth is that 60% of online shopping sessions are ended before a purchase is made. This loss in revenue is completely avoidable, and it probably amounts of much, much more than the cost of developing a professional looking website.
Even if your business doesn’t use its website to sell anything, it will still benefit from a professional, clean looking website. Given the grip that the internet has on modern life, consumers demand more from a website than the most basic information. They want to be entertained and engaged with the web, and if your site doesn’t provide that to them, they’ll take their eyeballs to a website that does. More important than the information that a website conveys is the experience that it provides – that’s what the end-user walks away remembering.
If your site is bland and generic, your visitors will associate those same traits with your brand. You want to provide potential new customers with an impression of your company that elicits a strong, positive response – not a yawn. A professional website design conveys that your company is legitimate and cares about its outward appearance. It might be the first impression that a new consumer has of your products and services, and a bad first impression very rarely results in a lasting relationship.
Think of your website as the public spokesman of your company. But unlike a normal company spokesman, who can at most speak to a few dozen people in a day, your website has the ability to reach thousands upon thousands of potential customers each day. Is it worth not putting the best face on this spokesman that you can?
Marketing Must #1 You Must Build Out An E-mail List
The power of e-mail marketing is not lost on any business owner. But for some reason, the negative stigma that marketing managers associate with e-mail advertising prevents them from taking advantage of this very powerful advertising medium. E-mail advertising can be one of the most cost-effective, efficient methods of promoting your business’ products and services. A well-developed e-mail mailing list has the power to increase revenues without substantially increasing marketing expenditures.
The marginal cost of sending an email is essentially 0. There are costs associated with using e-mail as a marketing tool, of course, but these are essentially fixed costs that are only incurred in setting up the system and occasional maintenance. Many marketing managers are under the incorrect impression that any internet-based advertising technology is inherently more expensive than traditional advertising methods simply because it’s “newer.” But e-mail advertising is considerably cheaper – and can be much faster to implement – than traditional leaflet advertising by mail. And e-mail advertising provides the added benefit of being nearly immediate, allowing marketing managers to inform their customer bases of promotions the minute they launch them.
Here’s a simple example.
Let’s say Bob owns a pizza restaurant. Business is fine, but he’d like to promote the restaurant and increase sales. Since Bob operates a small business, he thinks that an internet marketing campaign is outside of his price range. Bob calls a local printer to have 10,000 leaflets printed to distribute around town. The printer tells them that they can print 10,000 leaflets for about $0.20 each – but they first need a design to print. They can design the leaflet themselves, but they’ll charge an additional $500 for design costs. Bob’s print and design costs: $2,500
Bob receives the leaflets one week later and is happy with them. He printed the leaflets to advertise a special on pepperoni pizza, but over the course of the week some customers have complained that they wish the special was available for other toppings as well. Unfortunately for Bob, the leaflets are already printed and he can’t include the updated special on them.
To distribute his leaflets, Bob teams up with the local newspaper and pays them to include his leaflets in the big Sunday issue. But the newspaper won’t do this cheaply – to include the leaflets in the paper, they require $2,000. Bob considers distributing the leaflets himself by going door-to-door, but he has heard that this method doesn’t convert very well. And it’s also slow: it’d take him nearly 2 weeks to distribute all of the leaflets.
So Bob spends the additional $2,000 and has the leaflets distributed in the newspaper. After $4,500 and two weeks, customers begin trickling into Bob’s store after having received the leaflets. Bob considers another campaign, but he decides to wait until next year – his entire advertising budget for the year is $5,000.
Now consider an e-mail campaign. Bob begins collecting e-mails from customers and has an impressive collection after a while. He pays a local web developer $500 to create an attractive e-mail advertisement for him. He asks for a template so that he can update it himself in the future with different promotions. He then purchases a domain and web hosting so that he can send the e-mails himself and also maintain a modest website to keep customers informed of changes to the menu. This costs Bob $15 a month. Bob then sends the e-mails to his customers – and again the next month with an updated special. And once again a month later. Bob’s expenses reach $500 upfront and $15 a month, but these are distributed across months of e-mail advertisements and an untold number of new customers.
But the first step in Bob’s journey was building an e-mail list. And if you own a small business and are not developing an e-mail list, you’re missing out on one of the most effective methods of direct marketing available.
Despite the recession, e-commerce continues to be the one bright spot.
Bucking the disappointing retail sales trend, Amazon.com Friday announced its best holiday season ever, selling 72.9 items per second on one peak day, Dec. 15.
The online retailer, which did not disclose revenues, said that in that 24-hour period, it received 6.3 million orders and shipped to customers in more than 210 countries.
Bestsellers included – in the toy department, the Eyeclops night vision stealth goggles; in books, J.K. Rowling‘s “The Tales of Beedle the Bard;” in consumer electronics. read more
What is SEO and what are some common subjects related to search engine optimization?
1. Keyword Research Selecting your keywords Prioritize your keywords
2. Domain name / Filename Domain Registration Keyword in domain name Keyword in filename Length of Website Address
3. Keyword Placement Keyword in title tag Keyword in Description Meta-tag Keyword in Keyword Meta-tag Keyword in Content H1, H2 and H3 (Heading) Keyword Font Styles
4.1 Internal Links Keyword in links to internal site pages Valid internal links Efficient linking
4.2 External / Outgoing Links Quality Links Inspecting your Links Title and Description Limit number of links on a page
4.3 Incoming Links (backlinks) Quality of Referrer Trend of link popularity Anchor Text Age of Link Number of Outgoing Links on Referrer Page Position of Link Trusted Websites JavaScript/Flash Links
5. On-Page Factors Home Page Over optimization penalty (OOP) Getting Reported File Size Freshness of Pages Frequency of Updates Site Age Dynamic Pages Texts inside Images Excess JavaScript Inline Frames and Frames Hidden links / texts Cloaking Duplicate content Understandable Content
6. Off-Page Factors Traffic Buying / Link Schemes A minimum of one backlink Buying Links Server IP Address Links from bad websites Server Reliability and Uptime
7. User Activity Search Engine Traffic Click through Rate (CTR) Time spent on page Monitoring Bookmarks Leaving the Website
If you are looking to get the best SEO or Search Engine Optimization for your website, then you will need to get into contact with a full Search Engine Marketing Solution – Search Engine Pros. If you have proper SEO done on your website there is no reason why you will not get more people knowing about your business. With proper SEO you will have the chance to rank high on search engines like Google.
Search Engine Pros are known for their low-cost marketing services. Today, it just got a whole lot better. They rolled out several new SEO plans that bring an all-inclusive offering to the SEO Industry. Under the ‘Services’ tab, there is a new menu item called All Inclusive SEO, which outlines the new offering.
There are numerous methods and techniques that you can use for search engine marketing. It is not all that difficult to do it yourself either. However, if you want it done quickly and properly the first time, it is best if your leave it to the search engine pros. Doing it yourself will need your attention to be on the following fields.
Article Submission and Writing: most of the search engine care about what is on your site. This is why they will send search bots out to read your site content. This is why it is important that you offer your readers informative text. One thing that you do not want to forget is that you articles must have keywords in them. These keywords can be acquired from in any number of ways, as long as they have something to do with your business, and what you are offering your clients.
Website Content and Layout: Make sure that you have a website that is easy to use. This is a very important factor in Search Engine Marketing. The code of your website is also very important; you have to make sure that there are no unnecessary source codes within the body of your code. Any unused code in your website code will result in your website loading slowly, because the server will try to make sense of the all the code there.
Meta Descriptions and Meta Tags: with the content of your site, the articles that you submit to article directories and the keywords in those articles and on your site, there is the meta tags and meta descriptions. These are the things that the search bots will look for first. You will want to make sure that your have different Meta tags and different Meta descriptions for all of your pages, if they are all the same, the bots could read it as spam.
Blog Posts and Forums: the one way you can keep traffic coming to your site is to keep people updated as to what you and your company is up to. The best way to do this is to join as many forums as you can, and to start a company blog that can either be part of your site, or on a social networking site.
Exchanging Links: One of the things you will need to do if you want to get quality traffic to your site, is link exchanging. The search bots will also see if you have good outbound and inbound links, and what the sites you are linked to offers. This is why you want to choose very carefully as to the site you link to and from.
There are a million ways to get good traffic and to improve your SEO, for more info, be sure to ask a reputable SEO company.
Here is a stepwise guide that will help achieve good rankings and dive more traffic to your website:
Step 1: Invest some time to find the best keywords
Keywords are the words that web surfers enter in search engines to find websites. It’s pointless to optimize your web pages for keywords that nobody uses in the search engines. For a successful online marketing campaign, you must target the right keywords. The keywords you use should be relevant for your website and web surfers should be searching for your keywords. If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money.
Step 2: Find out which keywords are good keywords.
There are three different keyword types: keywords for browsing, keywords for comparing and keywords for buying. Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type. Most people use a two to four word phrase in a search, so phrases are very effective. Single words cannot be promoted effectively because they are not very targeted. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).
Step 3: Don’t target the wrong keywords.
If you target the wrong keywords, you will lose time and money. You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings at the moment. Or you will invest a lot of time in optimizing your web pages for keywords that don’t convert to sales. It is very important that you choose the right keywords that lead to high search engine rankings and sales. Make sure that you choose the correct keyword type. One-word keywords are not very effective because they are not very targeted. In addition, the competition for these keywords is very high and it is very difficult to get good rankings for them. Web surfers might not use the keywords you expect. For example, people searching for “optometry” might actually enter “eye doctor” as the keyword. It is important to find the keywords that potential customers really use. Internet users who use four- word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).
